YouTube introduces new monetization features for creators, including super stickers and new levels of multi-tiered channel membership. It also adds new merchandising partners. The ads were announced at the VidCon in Anaheim.
Super animated stickers. YouTube channel owners will soon be able to allow fans to purchase animated Super Stickers that they can post during live streams or Premiere videos (pre-recorded videos posted as live events). The stickers include an assortment of designs in different languages and categories (games, fashion, beauty, etc.), but no price has been indicated beyond the $ 5.00 and $ 20.00 amounts indicated in the picture below. According to YouTube, Super Stickers will be available in the coming months.
YouTube's new Super Stickers can be purchased by fans during live broadcasts and premiers.
New levels of membership in the chains. ] Last year, YouTube Channel Referrals were renamed "Channel Memberships", a platform for YouTube channel creators with 100,000 subscribers or more to sell subscriptions. to their chains for $ 4.99 a month. Paid members receive exclusive content and other benefits. Now YouTube is launching five different price levels for channel subscriptions, each with its own offerings.
YouTube said the new channel subscription levels were one of the most requested features by the creators. One of the creators with access to new levels of membership on several levels – Fine Brothers Entertainment – indicates that members' earnings have been multiplied by six since entering the two most expensive levels.
More merchandising options. YouTube adds five new partners to its merchandising program. In addition to TeeSpring, creators can now use Crowdmade, DFTBA, Fanjoy, Represent and Rooster Teeth to store their products.
Creators must be based in the United States to sell their goods via YouTube and have at least 10,000 subscribers. Previously, YouTube only offered merchandising solutions via TeeSpring.
Why we should care. Marketers and creators often work together, but the creators are marketers. These new YouTube monetization features give creators new opportunities, besides advertising, to generate more revenue on the platform, competing for content for creators such as Facebook, Instagram, Twitter and Snapchat.
Marketing influence is growing. – and more and more brands are looking for both renowned creators and niche creators to expand their audiences – platforms like YouTube will continue to do their best to cultivate communities of invested creators.
About the Author
Amy Gesenhues is a senior writer with Third Door Media, who presents the latest news and updates. Marketing Land, Search Engine Land and MarTech. Today & # 39; hui. From 2009 to 2012, she was an award-winning columnist in several dailies from New York to Texas. With over ten years of experience in marketing management, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO and Sales and Marketing Management Magazine. Read more articles from Amy.