Did you know that 91% of web content does not generate any traffic from Google? While creative marketing tactics such as blogs will boost brand awareness and show that you have expertise in an industry, not writing an article properly for SEO could mean that it misses all the SEO traffic that he could get.
The numbers do not lie. If you want to climb to the top of search engine results pages, well written and engaging content will not be enough to cut it. You also need to focus on SEO-based content writing, which not only attracts web site traffic, but also the appropriate type of traffic. You may think, "Looks great, Courtney! But how can I start? "
We share seven essential tips for creating SEO-friendly blog posts without sacrificing user experience and engagement. Tips you can start using today:
How to write blog articles for SEO
Identify highly effective keywords when searching for publishing ideas. Naturally integrate these keywords into your publications. Link to influential websites. Set up scannable and longer publications. Link words or phrases to other publications on your site. Optimize images to get the fastest page possible. link building strategies speed.Preform.
1. Identify the most effective keywords when searching for publishing ideas.
Google processes over 40,000 search queries per second. Amazing, no? If you want to reduce the clutter of search results and outpace your competitors, you should target the specific keywords and phrases that your potential customers are looking for. If not, how will they find your content and your website?
To identify these hot keywords, visit the social platforms used by your target audience and watch the trends. Pay close attention to the exact phrases that they use and watch for the terms and popular topics of the industry.
Google Trends can also give you an idea of the popular keywords at a given time. If you find that the number of searches for a given keyword decreases gradually over time, you know that it's probably not the right keyword to target for your marketing, and conversely, for trends to the rise.
If you miss keyword ideas, get inspired by your competitors. Use tools to see the keywords for which they currently rank. If these keywords are relevant to your business, use them too! SEMRush allows you to enter a competitor and see the keywords for which it ranks, its position in the search results, the traffic received for that keyword and other key indicators.
Do not forget that the most obvious keywords are not always the best. Researchers tend to use keywords, keyword phrases and very specific questions when they are looking for something.
Long-tail keywords account for up to 70% of all search traffic and can pave the way for successful SEO. When WPBeginner, the largest WordPress resource site for beginners in WordPress, adopted a long-term SEO strategy, they increased their organic search traffic by 20% in just two months!
Since you face fierce competition for shorter, more general keywords, you often have a better chance of being among the best performers for long-tail keywords. In addition, long-tail keywords allow you to focus on the traffic of high quality websites that often know what they are looking for and which may prove more difficult in the buyer's journey. .
Once you've done your research and listed what you think are the most valuable and relevant keywords, connect them to a keyword research tool like Google Planner Planner. Moz Explorer Keyword Explorer, Ubersuggest, Key Tool, etc. Many keyword research tools give you the monthly volume of a given keyword. Test different keyword tools – marketers are attracted to different tools for different reasons.
Depending on your activity or industry (or your budget or bandwidth for SEO efforts), it may be important to rank according to the competition high, very short keywords. Nevertheless, also try to optimize a good dose of long-tail keywords with a high search volume but low competition. You may find that it is much easier to categorize these words.
Keep in mind that your targeted keywords will change over time as trends change, terminology changes or your product / service mix changes. Make sure you regularly research keywords to ensure that you always focus on the right keywords for your target audience and that you do not lose a vital opportunity to rank.
2. Naturally integrate these keywords into your messages.
Once you've defined a list of target keywords, it's time to write a blog post focused on one of these keywords. Brainstorm with your team on blog topics and choose a topic that will appeal and engage your target audience.
Keep in mind the personalities of your buyers, their motivations, their challenges, their interests, etc., throughout the brainstorming process. Choose a topic that will resonate emotionally with your potential customers and their needs, desires or pains.
As you write your blog, your keyword and natural variations should be regularly inserted throughout the message. Your main keyword should appear in these key places:
Titles and subtitles
URL if possible
Alt text (search engines can not read images)
Throughout the content
Do not forget that you write for humans, not for search engines. Concentrate on readers with a natural writing style that takes into account their needs and interests.
Be sure to avoid excessive use of a keyword (also called "keyword stuffing") at all costs. The keyword stuffing can result in the penalization or prohibition of a website in the search engine results pages, either temporarily or permanently. But more importantly, if your keyword appears too often and feels forced, you sacrifice the reader's experience, you insult his intelligence and the quality of the article. Do not give your readers any reason to press the back button and check a competitor's blog for answers.
3. Link to influential websites.
When you create your blog, do not be afraid to link to other articles or blogs.
Links to relevant and reputable websites not only provide readers of blogs with additional reading resources to deepen their knowledge, but they also tell Google and other search engines that you've done your research . And the blogger or writer can even return the favor and link to your site.
Nothing reinforces a blog post like statistics that are difficult to discuss, supported by research, and taken from influential websites. Compelling statistics help you develop a more compelling and concrete argument that will inspire your readers to think (especially when they come from trusted sites that they know and like).
4. Aim for longer, digitizable positions.
At a time when the ability to pay attention is short (8 seconds on average for humans), one might think that shorter messages are the answer. But search engines actually prefer longer, deeper blog posts.
The longer your blog post, the more likely it is to appear in the top search engine results. SerpIQ found that the pages in the 10th position contained 400 fewer words than the pages in the 1st position. Longer messages will rank more easily for your target keyword.
Think about it: The more content on the page, the more search engines need to find clues to understand what your blog is. We recommend that you write a minimum of 300 words per blog post. This length gives search engines a multitude of keywords and text to explore and helps them understand what your blog is about.
The disadvantage of longer blogs is that they can scare your readers. We live in a world of skimmers and scanners. In a heat map analysis, CoSchedule learned that only 10% to 20% of their readers were at the bottom of their publication. The question for a million dollars is: how can longer articles on a blog appeal to today's online readers?
You can write readable and readable blog posts that catch online readers by narrowing your sentences and paragraphs. Turn a long sentence into two. Keep your paragraphs to 2-3 sentences maximum
Also make full use of bulleted lists and subheadings that attract the reader's attention. By following these tactics, you will create blogs easier to read (especially on a mobile device!) And less intimidating for the scanner.
5. Internally link words or phrases to other publications on your site.
Links to other pages or blog posts on your website help search engines to explore your website and create a more accurate site map. It also allows your audience to better understand your content and get to know you better as a reliable and credible source of information.
Internal links to other valuable content keep users on your site longer, reducing the bounce rate and increasing your conversion potential (and is not it?).
When you link to a page of your website or even an outside source, use natural language for your anchor text. Avoid using spammed or generic texts such as "cheap first-rate laptops" or "click here."
Instead, use descriptive keywords that give readers an idea of what they will find when they click on the hyperlink, such as a search engine optimization guide.
Never force links to your web pages, featured products, or promotional items. These types of links will only disable readers and could lead search engines to penalize your website.
A word of caution: Do not overdo your internal links or links. We know that it's tempting to link to all your blogs and web pages, but only choose the ones that best value the point or ideas you're writing in a particular blog. Always ask yourself if these links have a natural connection to the topic being discussed and will provide significant value to your readers.
6. Optimize images to get the fastest page speed possible.
Google rewards pages faster and places those that hang lower in its rankings. It is therefore important to make sure that your page load times are as fast as possible.
The big pictures are one of the main makers of the page shift. If the photo you uploaded is too big, it will take longer to load the page, even if the image does not appear too big on the screen. Fortunately, you can keep your messages visually interesting without sacrificing your crucial speed.
Once you've chosen a photo, use free compression software, such as Squoosh.app, to make it as small as possible before losing any quality. Any deletion of excess photographic data will speed up the loading times, thus preventing readers from waiting.
If you think that your SEO problems are related to reduced page speeds, Google offers a free tool to mark your page and suggest suggestions for improving speed. Here is a guide on how to use it and improve your score.
7. Strategies for strengthening links in preforms.
Traffic from places other than Google is crucial for ranking your searches. Why? Think of search results as a contest in which winners get the most votes. Each web page that refers to you is considered a "vote" for your website, making your content more reliable to Google. This will make you go further in the search results.
So it is good to write articles that other websites or publications will want to create a hypertext link in their own posts. You can also write messages on websites of other companies that refer to your website one way or another.
To improve linking your blog to your website, include valuable resources or information, such as your own data, original ideas, infographics, definitions, or anything else that people might not find elsewhere.
Here is an example of how this state of mind could help you. If you're writing an article titled "How to do a video tutorial" or "13 Stats about video tutorials," larger sites writing about something similar might contain words such as "video tutorials" or "research-based searches." from [Your Company Name] ". post them so that they can give more context to their reader without repeating your work.
Once you have written the message, you can start sending it to other publications or websites that may want to discuss it or link it to their other posts. This release allows other publications to know the publication and could also help you develop link building partnerships with them in the future.
You can also consider doing some promotion, such as interviews or guest posts referring to the blog post of your website, to further encourage the creation of connections.
These strategies may be key to your SEO success, but they can be time consuming. To help you, consider trying one of these programs.
How to Titrate Blog Notes for SEO
Even with a super friendly body post for SEO, a bad title could hurt you in the search engines. For your title to be interested in SEO, think of a clear and understandable title that shows the reader what he is about to read and incorporates the keywords that you identified in the first step . As mentioned above, write something that appeals to Google's ranking algorithms, but that is understandable and appealing to humans.
Here are some examples:
If you are a beauty blogger and you see that some people are looking for "how to wear matte lipstick", your message could be titled "How to wear matte lipstick: a 5-step guide".
On the other hand, if your blog covers artificial intelligence and you see that people are looking for a new artificial intelligence application, you can write a blog article titled "How to use [Insert AI App Name]" or "We tried the new [Insert App Name]: Here is what happened"
If you blog about agriculture or sustainability and discover that "what to buy on the farm" is a regular search, you can write a list entitled "What to buy on the farm this summer".
The Bottom Line
If you want your blogs to appear at the top of the first page (and why not you?), You should focus on creating blogs that will appeal to both users and search engines. By optimizing your blogs for both, you can get better SERP rankings, get more qualified web traffic, and increase conversion rates.
The exact reason you started blogging is not it?
Originally published on July 24, 2019 3:34 pm, updated on July 24, 2019
Optimization of the blog