Will traditional PPC agencies die in the era of automation?

"The automation of robots will require 800 million jobs by 2030"

a title that draws attention. That's enough to send most people into a frantic panic that, for the most part, is not called.

Do not get me wrong. I do not scream "fake news!" In all automation titles. The fear is real, particularly for certain sectors such as warehousing, the automobile and the manufacturing sector.

But you do not have to worry about PPC and digital marketing. Believe me. Automation must be adopted, not to be feared.

Automation Changes the Future

There can be no denying that technology and automation affect your daily life.

You do your shopping using automatic pay stations. You can
order McDonalds to leave the screen, not the counter.

Even Amazon opened a supermarket in Seattle without a cashier, using tracking technology to find out what customers took off shelves and charge their account when they leave the store.

But change is a natural part of life. He can close jobs
down, but he will always open new ones. Think about it.

NASA had human calculators. All the clothes were made by hand. Farmers and ranchers accounted for over 50% of the US labor force.

Nothing stays the same. If that were the case, I would not write this article. I would not even know what a computer or Internet is, regardless of career.

There will be jobs in 20 years that we could not imagine today. In fact, according to a report published in 2018, automation would create 133 million new jobs by 2022.

As long as the Internet will be available, the proportional payment agencies will remain
exist.

It's Not Us Against Them

I read articles claiming that machines are better at humans at PPC 80% of the time.

This feeds this boring myth that we seem to be at war.
with technology.

We are not. This is not
robots vs humans.

Why? Because no matter the quality of automation and AI,
will never have empathy, creativity or emotions.

If the robots start to develop a heart, then the time may be over
so that we can all be concerned about our jobs.

People buy with emotion. Without intrigue, they would not be
click on the ad. Without passion, desire or even fear, they would not be converted.
It takes a human to understand this emotion when you advertise for your customers.

Take a razor, for example.

The real reason customers buy razors is their willpower.
feel good about yourself. Because they are nervous about an interview and hiring
want to make the best first impression. Because they have a brand new red
Shimmering dress for a wedding anniversary and you want to wear it with confidence.

What makes a good PPC agency is not just
campaigns. It's having the creativity and the understanding to really connect
with what customers want and create attractive commercials that they actually go
you want to click.

Let's see some examples:

The above announcement is not bad. But there is no emotion in
he. This is bland and does not give the customer a reason to explore further.

Let's compare it now with this announcement:

There is so much more emotional tugging. He links
what the public wants, which makes it much more attractive than the first example.

This creativity will create
never be replaced by a machine.

Automation and Human Contact

When You Combine an Automation That Saves You Time
touch, you get something really special.

Take Jonny for example. Jonny is now a CFC specialist for a
big insurance company.

He came to Adzooma to save time on his campaigns, without giving up total control. When using the software, it was suggested to increase his budget for a particular set of high performing ads.

Where he was content with automation, it would be the end.
of history. He would have applied the changes and moved to the next
task.

But Jonny knew that
it was only half of the story.

So he looked at high-performance ad data to see why they were getting more clicks than others. All these advertisements had one thing in common: they all mentioned the term "free consultations".

With this information, Jonny created a new set of
ads to test.

These announcements did not simply mention "free consultations", but also aimed at building trust and dispelling any fear that customers would be immediately stuck in agreements. He saw the data provided by the automation and then added a human and emotional response to understand the whole story.

Finally, the new ads outperformed the initial set.

You can read Jonny's Capterra review here describes how our automation features allow you to "save valuable time for your daily optimizations" and "easily identify themes and points. your accounts "to define your overall strategy.

The bottom line?

Automation and humans
need to work together.

Cast or Swim

Once you have accepted the fact that automation does not take your job, some people then decide to ignore it and continue as usual – as if staying in the sand was a way to solve all the problems of life.

The truth is that if
does not adopt automation, your PPC
the agency will be in trouble.

Automation is the future of the CPP. It is designed to save you
time on manual processes and make it easier than ever to do your job without
compete with you for that.

Just take a minute to think about what you do each week. I
Bet there, there are so many jobs that you would like to speed up. Tasks that
are repetitive and take up too much precious time.

If you've always wanted a simpler way, automation is your solution. This is actually why Adzooma first developed its platform.

Without automation, you will not be left
behind by the agencies that have implemented it.

And no, automation is not something that is accessible only to big players. As we have already mentioned, there are many AI options for small businesses.

You need
adopt automation and use it to bring your business to the next level.

Do not watch your business fall behind the competition and stay in the dust
by the side of the road.

The choice is yours.

The plunge into automation

If you are
intelligent, you will have the choice to integrate the automation in your company.

The best
way to do that? Think about where most of your time is lost right now, then take
on the market and test them. There will necessarily be one (or more!) Who
will work perfectly for your business.

Disclaimer, I work for one of them, Adzooma.

But I'm not about to give you a lecture on how our
platform is the only product in the world you will need. This will be
solve all your problems, make you benefit from the promotion of your dreams, and
double your winnings.

I do not want to sell you promises or chimeras. What I
will give you cold and hard, facts.

And that's it Adzooma has a number of automation tools and
features that will save you a lot of time and effort, including:

Automated rules to remove repetitive tasks by custom rules, so you have more time to spend time on your schedule. other aspects of your businessCustom alerts to keep you informed, so you have full control of your PPC24 / 7 campaign tracking, with over 50 suggested opportunities to improve your accounts, most of which can be applied instantly with just one click .

This is something I've already recommended to friends, especially to an elder of my co-workers, Charlie. One of the main features he liked was the ability to generate custom white label reports.

Before, he had to spend hours manually trawling through
data and formatting reports to send to customers. That was the part of his job that he
hated the most, especially when he felt that his customers were not even reading

But with Adzooma, he could drag and drop the items he needed, add a logo and they were ready to go. Better yet, Charlie could save them as templates that would automatically update when he needed them.

But
Enough about Charlie It's your business.

So do not take my word for it. If you think Adzooma could work for your business, try it for free.

But even
If Adzooma is not the right call, you need to take advantage of automation. His
arrival is not going to kill your PPC agency. But do not kiss him could
leave you stuck on this road, watching all the others drive in the future
without you.

About the Author

Adzooma is a technological platform of advertising space. We started out as a small agency and had a hard time finding a powerful but simple way to use, manage and optimize our large-scale advertising campaigns … so we built some a. Since then, we have become a Google partner, a Facebook partner, and have seen our business grow by more than 3,000%. Why? Because we have simplified the plan by disrupting the market, making online advertising easier, more accessible and more profitable for all businesses, regardless of size.

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