Nobody likes plaintiffs, especially with regards to your courier program. But complaints are coming, even for the best shippers. And receiving a complaint does not have to be the end of the world. In fact, they can be a useful indicator of any blind spots in your email program.
In the Buyer's Guide to Subscriber Complaint Processing we review in detail the complaints regarding e-mail, including:
What is meant by complaints and what is the impact on your program
What can cause subscribers to complain and adopt tactics to minimize dissatisfaction
What feedback loops protect your program
Use this tactic to turn complaints into opportunity for improvement. By understanding what is causing subscriber discontent and making changes, marketers can create a better messaging experience for increased engagement and higher return on investment.