Your smartphone allows you to keep in touch with your friends, to have access to almost all the information on the Internet (why are burgers called burgers when they are made of beef, not pork?), Get directions, play games, hold your calendar. .
And check your emails.
Depending on your audience, as many as 77% of your subscribers can open your emails on their mobile devices, which means they're setting your content on a slightly larger screen than ever before. 39, a credit card.
That's why you should always divide your e-mail copy into shorter, easier-to-read pieces.
Related: What should be the length of your line of object?
Long blocks of text are hard to read on a smartphone. They force the reader to scroll and scroll and scroll, which is a horrible user experience for your subscribers. In addition, long paragraphs make it easy for your subscribers to lose space because mobile readers are often distracted readers.
So, how short should your paragraphs be? My recommendation: 2 to 3 sentences max .
Splitting paragraphs will not look natural at first, but your subscribers will thank you for that. It will be easier for your audience to scan your emails and it will move them forward from one sentence to the next.
Result: They will be more likely to read your content and click on your call to action. And it's good for business.
Binding: 8 powerful drafting techniques to use in your next e-mail
How to make your e-mail copy more compatible with mobiles
Below are 5 simpler ways to make your e-mails more usable on a phone – and you can do all of them inside the AWeber easy-to-use e-mail builder:
Add bullets when you list multiple items or tipsInclude a button instead of hyperlinked text for your call to action (CTA) Use one of the hundreds of mobile-optimized templates in AWeberBe in concisely jargon, buzzwords and too difficult terms)
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