The Return Path Platform Heats Up with the June Updates

Our Teams Warm Up Under the Summer Sun with Many Unique Updates on the Return Path Platform . So hot, in fact, that I have to eat a popsicle just to write that! Read on to learn more about these product updates that will surely give you more ways to get the most out of our products. So, take your own popsicle and read more …

SmartSeed Inbox Placement Per Person
Like iteration of our last deliverability data source, SmartSeeds, we introduce the placement rate of the Inbox by Commitment! In the Gmail section of your campaign details and in the Campaign Trends graph, you will now see four SmartSeed characters and their corresponding Inbox placement rate.

Engaged
Loyal
Selfless
Potential

To remember these four people and know how to know their location can help improve your messaging program, you can refer to it blog post .

In-platform configuration for dynamic optimization
We are pleased to announce that the configuration for is optimized for dynamic is now available to all Return Path Platform customers! Dynamic Optimization, one of our newest solutions, leverages your email data and provides personalized mailing recommendations. You can connect to from your return path platform account and select the Dynamic Optimization thumbnail to begin.

In-platform configuration is available for our customers using Salesforce Marketing Cloud as ESP. This launch is an exciting expansion of our AI-based products to a wider audience.

Real-Time Domain-Based Blacklists and Real-Time Email Alerts
We've added domain-based blacklists to the Return Path platform's blacklist thumbnail. You are now able to see if your domain has been listed in:

Spamhaus DBL
SURBL
Rating

We also launched a new alert option for all blacklists. You can now subscribe to receive real-time e-mail alerts when your IP address or domain has been added to a blacklist. With these new alerts, you will know in real time if you have an IP address or a domain on a blacklist, which will allow you to react quickly to the underlying problem and remove it from the list.

Cloudmark Alerts via Smart Alerts
A new Cloudmark Alert, located in the Smart Alerts section of the Return Path platform, provides visibility into Cloudmark-related (spammy fingerprint) issues on your network. campaigns. This alert provides an overview of impacted campaigns and the category of issues that caused the impression. It also guides you in your efforts to solve such problems in future campaigns.

Log in to see all these new updates in action!

Customers and partners can learn more about these updates by viewing our training videos in this Article from the Help Center . Not a customer yet? Request a demonstration of these new features and the entire proposed return path platform.

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