Social Shorts: iProspect, the latest feature film from LinkedIn on GM, acquires MuteSix

This collection of social media marketing and new recruiting announcements is a compilation of last week's memoirs of our daily newsletter Marketing Land. Click here to subscribe and receive more news of the same kind in your inbox every morning.

How to find an expert on LinkedIn. LinkedIn has added a new feature to post on the platform. Users can now choose an "Find Expert" button when creating an article that will launch a series of options to define the type of expert you need. LinkedIn will then automatically add the relevant hashtags to the publication to help it get more visibility. This feature is currently available in the LinkedIn application on Android and iOS devices, but does not appear to be available on the desktop. In related functions, LinkedIn recently added the option for SMBs and service providers to list the services provided directly on their LinkedIn profile, which allows users to filter general searches based on the platform. services they need.

Facebook concludes a lawsuit for fake "I love". According to The Verge, Facebook has settled a lawsuit against Social Media Series Limited, a New Zealand-based company accused of selling social media bots that have generated fake likes on Facebook and Instagram . The two companies entered into a truce after Facebook accused the company of using a variety of names to sell "millions" of "likes" automated on its platforms. "We do not know the terms of this settlement, only that the companies agreed to solve this case," reports The Verge.

The NFL goes to YouTube. On Wednesday, the NFL presented its program called "NFL All-Access Game Day", a weekly show broadcast exclusively on YouTube, providing fans with an "intimate" insight into the full day's experience across the globe. Goal of NFL players and coaches. The first episode featured Seattle Seahawks quarterback Russell Wilson, Arizona head coach Kliff Kingsbury and more. "For the players, every game starts well before the kickoff and continues after the final whistle," said Ross Ketover, NFL Films' senior executive, "This series will give our fans the best of these moments every week of the season. "The shows are produced by NFL Films and 20 minutes long.

The practical guide to Twitter for merchants. Twitter has published a 30-page Agency Playbook, created as a "practical guide" for marketers, social media managers and community managers on the platform. "In each chapter, you'll find smart tips for each stoppage of the game, even emanating from people behind Twitter Business," Michelle Lee writes on Twitter on the company's blog.

and paid strategies on Twitter, creating effective profiles and creating engaging Tweets. It also includes data-driven case studies and a breakdown of Twitter ad offerings, targeting options, creative advertising specifications, and analysis tools provided by the platform.

"The ins and outs of our different types of campaigns, advanced focus targeting tools, creative advertising specifications, and analytics are presented here to eliminate confusion and consolidate the indispensable information needed a place, "writes Lee.

You can download a game book here: Twitter Agency Playbook.

Spotify Snaps. Spotify has incorporated a new feature in Snapchat that allows users to send a snapshot of everything they listen to on Spotify. As long as the Snapchat and Spotify apps are installed on the users, the feature appears in the Spotify sharing menu. "Once chosen, Snapchat will automatically create a capture including song information and album art for the track being played," says The Verge. Users can share songs, albums, playlists, and podcasts with people on Snapchat or through a story.

Comments are still appearing on YouTube's children's videos. In February, YouTube announced that it would no longer allow comments on videos containing minors, with the goal of improving security measures for children's content on the platform. Six months later, a survey conducted by CNET revealed that more than 100 videos had been released in the past month by more than 100 different channels, all containing young children.

After being alerted by CNET and receiving a list of videos with comments turned on, YouTube turned off comments on nearly half of the videos and sent the following comment from a spokesperson from YouTube: "We are investing heavily in the teams and technologies that enable us to provide minors and families with the best possible protection. We have suspended comments on hundreds of millions of videos featuring minors at risk and set up a classifier that helps us remove twice as many comments violated. We continue to disable comments on hundreds of thousands of videos per day and improve our classifiers.

Facebook's efforts to help prevent suicide and self-injury. On Tuesday, Facebook announced its latest policy updates to help users at risk of The company added that it was adding a health and wellness expert to its security policy team, exploring new ways of sharing information. about how people talk about suicide and self-harm on the platform and striving to release more resources for people in need.

The company also announced removed more than 1.5 million Facebook-related suicide and self-harm content between April and June 2019. "During the same period, we acted for more than 800,000 pieces of this content. r Instagram were found to be more than 77% before being reported by a user, "writes Antigone Davis, Global Head of Security on Facebook.

Facebook also gives a select group of university researchers access to the CrowdTangle social media monitoring tool so that they can better understand how shared information on Facebook and Instagram can be used for suicide prevention efforts.

On the Move

Philippe Krakowsky was appointed chief operating officer of IPG. Krakowsky has been working for the advertising agency since 2002, most recently as Chief Strategy & Talent and Chief Executive Officer of IPG Mediabrands. "For more than a decade, Philippe has played a key role in Interpublic's key strategic actions, which are critical to our long-term success," said Michael Roth, CEO of IPG, "He helped me in the design and the realization of our open multi-agency architecture model offering the best IPG solutions to our customers. " Daryl Lee will take over the role of CEO of IPG Mediabrands and Eileen Kiernan will be promoted to Global CEO for UM, the IPG Media Buying Division which was previously led by Lee.

General Motors has appointed Deborah Wahl as the new Director of Marketing. Wahl previously held the position of Marketing Director for GM Cadillac, where she was accused of redefining the brand's reputation. "By aligning GM's marketing under Deborah's leadership, we will build stronger brands while ensuring more effective, efficient and agile customer engagement," said Mary Barra, GM's CEO. Wahl will report to Barry Engle, GM's president for the Americas, and his role as Cadillac CMO will be vested in Melissa Grady who was previously director of marketing for media and performance for Cadillac.

IAB hired Zoe Soon to take up the position of vice president of the organization for mobile devices. She will oversee the IAB Mobile Marketing Excellence Center and collaborate with stakeholders in digital media and marketing associations to solve problems, develop best practices, and help drive growth in the mobile marketing landscape. "Combining the global vision and tenure of building products into technology-driven businesses will enable our members to understand not only the general changes their businesses are facing, but also to develop concrete strategies to succeed." Said IAB CEO Randall Rothenberg, about the new role of Soon . Before joining IAB, Soon was General Manager of Applications and Email at Business Insider.


MuteSix is ​​now part of the iProspect family. IProspect of Dentsu Aegis Network acquired MuteSix, a direct marketing agency for consumers. Founded in 2015 by Steve Weiss and Daniel Rutberg, MuteSix will now be known as "MuteSix, an iProspect company". Weiss and Rutberg will continue to lead the agency, reporting to iProspect CEO Jeremy Cornfeldt. "In collaboration with iProspect, MuteSix is ​​able to serve the best direct brands to consumers globally, expanding our capabilities and offerings to provide solutions to customers other than Facebook and Google," said Weiss. .

Bazaarvoice buys Influenster. Bazaarvoice acquired Influenster, a product discovery solution bringing together nearly six million community members. "Influenster's sampling and product review offerings further strengthen our core product evaluation and analysis solutions. Their excessive targeting and gamification capabilities will enable us to better support our clients' broader marketing initiatives, "said Joe Davis, CEO of Bazaarvoice. Influenster co-founders Aydin Acar and Elizabeth Scherle will continue to serve on Influenster.

Cohesion, a web development platform developed by Acquia, acquired by Acquia. The Acquia digital experience agency has acquired Cohesion, a Drupal website creation platform that allows users with minimal programming skills to create Drupal websites. "This acquisition allows Acquia to continue to simplify the way companies of all sizes build, design and design websites," said Dries Buytaert, CTO of Acquia. This acquisition follows the acquisition of Mautic earlier this year from Mautic, a platform for market automation and campaign management.

About the Author

Amy Gesenhues is a senior writer with Third Door Media, who presents the latest news and updates. Marketing Land, Search Engine Land and MarTech. Today & # 39; hui. From 2009 to 2012, she was an award-winning columnist in several dailies from New York to Texas. With over ten years of experience in marketing management, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO and Sales and Marketing Management Magazine. Read more articles from Amy.

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