SEO Content Writing vs. SEO Writing: Is There A Difference? via @seocopychick

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Heather Lloyd-Martin is the pioneer of SEO writing.

Veteran of more than 20 years in the field, she has helped many companies to generate more traffic and sales with SEO-content content.

But the term "copywriting for SEO" is perhaps a little misleading.

Is it SEO content? Is this copywriting? Is it both? If there is a difference, is it important?

These questions have been raised time and time again within the SEO community. In reality, the difference is important because these two types of writing can bring very different results for companies.

Finally let's get this question clarified and discover when SEO experts should turn to writing copy content for their projects.

Different Writing and Results Both

The writing and writing of SEO content have to do with the words of the page, but they each have a separate purpose.

This distinction is important because it helps you determine the method to use to achieve the desired results.

Confusing the two – or inefficiently combining the two – will probably lead to poor results. It is useful to consider the difference in order to choose the right method (and the best copywriter) for your project.

What is the difference between writing content and writing text?

The main goal of writing SEO content is to generate organic traffic via the search engines.

The main goal of copywriting is to convert traffic into tracks and sales.

Writing content and writing text are they able to do both? Absolutely. But the difference really depends on what you're trying to do and the method that's right for you.

So it's best to consider the immediate and ultimate goal of your project, then find a writer who can achieve these goals at best.

Is there a concept of "copywriting for SEO"?

If writing content and SEO content writing are different, where does "SEO writing" come from?

I believe that the term "SEO copywriting" is the result of the confusion between the two types of writing established by many SEO experts.

This is corroborated by the fact that I have occasionally interviewed a group of SEO experts on Facebook. On what is SEO writing, I came back with very different answers:

Some SEO professionals said that both types of writing were identical.

Others said that they were different. Others said that there was an overlap.

Overall, there has been no consensus on what is "SEO copywriting" or even where it exists.

However, there is no doubt that the term "SEO copywriting" itself exists and that users are actively searching for it online.

But what about the "copywriting SEO" (SEO copywriting)?

The term "SEO Advertising Writing" is used by the industry It is no wonder that it has become an extremely searchable keyword.

SEMrush indicates that "advertising writing in SEO" results in 880 searches per month, which is slightly higher than "content writing in SEO".

People clearly use this term to find an online content service. Thus, any intelligent SEO content editor or any SEO content agency would be well advised to target "SEO copywriting" in order to attract more traffic to its website.

The cycle continues.

However, the research intent behind this keyword is a little confusing.

Are people looking for website content services? Blog posts? A copywriter, a copy of ad?

This can be hard to say.

For example, as a SEO Content Editor myself, SEO agencies often ask me questions about copywriting, Facebook ad copy, social media, pages of sale, etc.

Although these projects contain content, they do not necessarily refer to referencing. They require rather a sales copy – something that may or may not be outside the wheelhouse of an SEO content editor.

Although "SEO writing" is a term in the referencing industry's vocabulary, it's still important to distinguish between copywriting and SEO content writing. Indeed, the method you choose should best match your goals with your content.

And once you know that, you can hire the right kind of writer to do the job. [1945]

When to Hire an SEO Content Editor

You hire an SEO Content Editor when you want to attract more organic traffic to your website through content high quality, optimized for keywords.

He is a writer who understands both SEO and knows how to write informative and compelling content. However, they do not necessarily know how to write for conversions.

The content of SEO serves many purposes, including:

Increase the keyword rankings of a website.Click on the SERP. Direct users to other pages of the site. Convert visitors to the website into buyers, subscribers or potential customers.

Therefore, you need to hire an SEO copywriter to write the content of your website – mainly web pages and blog posts – if you wish. increase organic traffic.

The hiring of an SEO content editor presents other residual benefits.

Great content can drive social action, keep users on your website longer, and improve conversions. It can also help you establish authority in your niche and make your brand known.

Types of SEO Content Projects

SEO Content Editors address specific types of content projects – projects that typically have an objective purpose of increasing organic traffic. Sometimes the goal can also be to attract links to your site.

SEO Content Editors generally manage content as follows:

Every copywriter or SEO Content Agency is a little different. They may choose to undertake additional content writing projects, such as general blog writing (not for SEO), social media, ebooks, or even video scripting.

The important thing to note is that if you goal is to increase natural traffic, you may want to appeal to an SEO content editor.

If your main concern is not traffic but how to quickly convert that traffic into sales and leads, then you will want to hire a copywriter.

When to Hire a Copywriter

Surprise! There are actually many types of writers, as are many types of copy projects.

Think of all platforms that require a copy. Google ads, Facebook ads, landing pages, social media posts, print ads, billboard ads, sales pages, product pages – the list goes on and on.

You want to hire an editor when your main goal is to convert traffic into sales or leads. This traffic can be organic, but it can also be social media traffic, paid advertising traffic, direct traffic, and so on.

Therefore, you will want to hire a copywriter specializing in the exact type of copy. you need and know how to convert this type of specific traffic.

For example, a copywriter of Facebook may not be a pro by writing a printed copy, or vice versa.

Searching, targeting, writing, formatting and the launching process can be completely different for each type of copy project.

Types of Projects Editors Attack

When You Focus on SEO, But Not on Sales You'll want to hire a copywriter who is an absolute professional of the type of copy you need.

This option is entirely based on the project in question.

Some copy projects that writers generally manage include:

Facebook AdsAds Instagram InstagramSocial Media ReviewsMail Campaigns Advertising Marketing DocumentsVideo ScriptsSales PagesAdvertising in AnnouncementsProduct ListingsNo-SE Destination PagesSales and SlogansSite Copy ( brand messaging) White Papers or Product DemonstrationsCommand CallsOnsite Navigation Copy

Typically, you can find a qualified copywriter by doing a Google search. type of copy you are looking for.

However, some projects may be so specialized that it can be difficult to find an editor who fits the bill. In this case, you can search for a general editor and ask questions about this type of project.

Do not forget that the success of any marketing campaign depends on the writer's ability to write sales conversions. Their process should include market research, writing a text that resonates with this audience and calls for action prompting users to buy.

Lyrics of a Commercial Copywriter

Copywriter Specializing in Sales Tori Reid explains to him what makes the main difference between SEO content and commercial copy – and explains why business professionals SEOs must hire a qualified copywriter in one or the other field:

"In a nutshell, SEO content is designed to generate traffic. SEO writers use Google keywords based on audience data. Or, "who clicked to see / read articles that used that word".

Commercial copywriters, on the other hand, tend to get their "keywords", phrases and topics directly from the mouth of the buyer and the targeted audience building a list of "buy triggers" To use in the copy. We then integrate these purchase triggers into different formulas specifically designed to convert the audience to subscriber or buyer.

Yes, SEO content can generate conversions (sales, opt-ins, etc.), but when it compares With respect to writing, this is not as consistent and there is has a reason for that.

Look like this: someone could probably hit a house with a tree branch … but that does not make the baseball bat branch. This baseball bat has a job. Help the batter hit the ball as far as possible. And since this is the only job – and the only goal – of the bat, he has done incredibly well over the years. No professional player would choose a tree branch rather than a baseball bat.

Referenced content "SEO" is "built" to generate traffic. The sales copy is "built" to generate sales.

So, if you want a sales copy, no sensible professional would choose an SEO copywriter rather than someone who has spent years studying and perfecting the art of publishing. Writing to sell. "

While SEO experts and business owners would like to make the most of both worlds – content designed to attract organic traffic and get a high conversion rate – the reality is that SEO content is the best for generating traffic and Sales are the best sales

There may be an overlap, but rarely, if ever, 100%.

Do not clutch your copy with keywords!

SEO experts who try to make the most of both worlds often try to optimize their sales copy with their target keywords.

If your main goal is to convert traffic, do not do it. This can significantly hinder conversions because these keywords can interrupt the natural flow of the sales copy.

At the same time, your audience can use these terms to search, but that does not mean that these words will trigger

Trust your commercial copywriter to do what they do better – converting visitors into buyers – and leaving keywords out of that.

How to Find the Best SEO Content Editor for Your Project

Since you're a Search Engine Journal fan, it's likely that one of your main goals is to improve SEO of your website. As a result, the majority of the content you create will likely be SEO content in the form of web pages or blog posts.

Find a writer who knows SEO

If that's the case, you will want to find a content editor that perfectly understands SEO and can write interesting content for your audience target.

Ask if your author understands the conversion to writing

In addition, it is preferable that this author knows at least the basics of writing conversions so that they can make their best to convert this natural traffic into subscribers, customers and potential customers.

They may not be commercial copy professionals, but they can still write content that converts better than 90% of other SEO content stuffed with keywords

Examples and case studies

Your objective being to increase organic traffic, you will want to find a writer wh o can provide examples and proven case studies showing that they know what they do.

Ask if they can provide traffic statistics or keyword rankings, or even conversion statistics, if they are available. There are tons of great writers, but not everyone can write to attract natural traffic.

Access your network

One of the best ways to find quality content in SEO writers is to reach out to your network and ask for a referral.

These people will be able to testify to the author 's expertise, thus allowing you to save time and money compared to the. hiring a random author found online.

Need a writer for your project? Make sure you know the difference between SEO content writing and copywriting to choose the best writer for you.

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Credits Image

All screen captures taken by the l & # 39; Author, September 2019

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