I recently bought a new laptop. Before deciding which one was right for me, I reviewed the reviews of Yelp and Google to make an informed decision. Once my search reduced to a few models, I visited the store to review the specifications in person before validating.
In other words, I was seduced by the marketing of laptops by a young professional. Then, I "pushed" to choose the right choice by looking at the marketing inside the store. This is so that push and pull marketing are at work separately and together.
What is push marketing?
Push marketing is a strategy to "push" products to a specific audience. The goal is to bring what you propose to customers in your marketing. Social media channels are considered "push" sources because they are perfect for launching new products or niche products.
Push Marketing Strategy
Also known as direct marketing, push marketing is a form of general advertising. When I do my grocery shopping, I look for signs that indicate sales and gravitate towards them – picking files that I did not know I needed. This is an example of push marketing. Similarly, let's look at Suzie.
Suzie's marketing company – specializing in local businesses – is ready for its big beginnings. But these local businesses have no idea of Suzie's society. This is a job for push marketing. Suzie contacts businesses in her area through email marketing, places ads in participating locations, and creates a social media business page to expand her reach.
Suzie's goal is to present her business to local businesses when launching a new product, push marketing is her best choice.
For a company that has been around for a while but still wants a push policy, another option is to run a limited time offer for your product. Use a channel with which your target market is tightly integrated, such as social media, or use landing pages to your advantage by including a CTA at the end.
Fired Marketing Strategy
You guessed it – the marketing pullover is the opposite of push marketing. Pulled marketing is better for attracting consumers to your product. The goal is to create loyal customers by marketing them with what they are looking for.
For example, if someone is looking for a new babysitter, it may be that he comes to Care. They can select a babysitter based on a list of preferences specifically tailored to their needs. To put that in the context of another company, let's look at Luis.
When businesses are looking for a point-of-sale (POS) application, Luis wants his POS system to be the one of his choice. Shoot the marketing channels are exactly what he needs. To attract his target market, Luis starts a blog on his app's website, launches specialized and high-traffic social media campaigns, and focuses on brand differentiation.
To reinforce his attraction marketing strategy, Luis focuses on SEO for his online marketing in order to make his system detectable in his target market. Google reviews and word of mouth reviews on sites like Yelp are his best friends throughout his campaign.
Since Luis has already developed the follow-up of his early days in the app, he can focus on credibility and reliability rather than marketing to achieve the next sale. After a while, this will attract customers to his business. Pulled marketing strategies typically take longer than push marketing to generate results, but this strategy ensures long-term customers and growth.
In the era of consumers who educate themselves about products and services, pulled marketing has become vital to saturated markets, such as new applications or clothing manufacturers. Successful marketing shows how unique you are as a brand.
Push marketing, also known as outbound marketing, can accelerate sales. It is powered by what you 'send' to your audience through marketing. Inbound marketing, or in-house marketing, begins in-house and aims to create and develop a marketable brand for new and existing customers.
There are some disadvantages to promoting marketing – mainly cost splitting and long-term customer retention.
If your company is working with a vendor to implement a push marketing strategy, you have to split the profits with the vendor at the end of the day, which means less revenue for you. Because push marketing focuses on short-term sales, it's hard to keep the brand loyal to an outbound strategy.
One of the disadvantages of marketing is that you can not respond to the appropriate target audience. To connect to your consumers, you need to know who they are and what they are looking for. For example, an athlete who buys running shoes may not be interested in advertisements for heels.
To determine the best method for your business, think about how you want to approach consumers. If you are trying to market your business, it will probably be more effective to lobby. If you are a brand-focused marketer in your market, for example, on a specific product or service, it's probably best to take advantage of it.
Pushing and pulling can also work together. Customers need an incentive for the application to be created and an attraction to meet this demand. For those who have not heard of your business, a helping hand is needed. For those who are a little further in the path of their buyer, you can attract them.
Examples of Push and Pull Strategies
To get back to Suzie's marketing company, once she has managed to pull off the tracks of her push strategies, she can focus on a tackle campaign. She can consult her company's social media to take stock of her clients, organize a sale of services and remind clients to evaluate her services.
When Luis attracts customers into his application, he can push them towards his product. Luis can integrate push methods into his strategy by sending automated marketing e-mails, investing in a streaming service ad or focusing on a social network channel he does not actively focus on.
Source of the image: Apple
Advertising for Apple's iPhone 11 is heavily focused on the three cameras, a new implementation of the iPhone product line. With this kind of extensive marketing, we can see that Apple's market research focused on customers who wanted to improve the quality of their cameras with their next iPhone purchase.
The Star Wars: Episode IX trailer begins with footage of the first Star Wars movie, Episode IV. The text prompts the viewer to see how a 40-year-old saga will end. This is not only an example of push marketing for long-time fans, but also an attraction that draws the attention of people unknown to Star Wars, who might be interested in seeing what a movie of this caliber looks like.
Finally, suppose you were working for a startup that sells computer screens. In order to sell your product, you convince stores like Best Buy to offer it. Depending on the market, your strategy might convince consumers to use your advertising space in Best Buy to promote the features of your screens that others do not have, such as length, display, and display features.
Most marketing belongs to these two general categories, but what you do with incoming and outgoing strategies depends on you. When I bought my laptop, I was convinced by a mix of both and I used them to my advantage as a consumer.