Minute Media Acquires The Big Lead From Gannett as It Looks to Acquire More Lifestyle Brands

Minute Media, a publishing and technology company, is acquiring more

Most recently, it acquired The Big Lead from Gannett. Financial details of the term were not disclosed.

"We think this is a time that you need to be aggressive in media," said Minute Media President Rich Routman. "We've been looking at lots of different opportunities" across categories like food, sports, tech and entertainment.

The mandate of the company's board is "as aggressive as possible" with a large digital presence and a native audience.

In September last year, Minute Media acquired Mental Floss, formally a trivia print magazine-turned website. It's looking to expand even more with a fundraised $ 77 million.

There are multiple media properties openly on the market, even after a year of various acquisitions and mergers. And though Routman did not say what properties they were interested in buying, he did say that they would be interested in finance and politics.

"We're a platform business. We're not a publishing business, and being a platform business, we're in a position where we can support multiple brands and leverage our infrastructure, "Routman said.

Jason McIntyre and David Lessa's The Big Lead launched a sports blog by Jason McIntyre and David Lessa in 2012. Previously, McIntyre Owner, but as Morning Consult first reported, he will be following up on Minute Media, among other staffing changes.

Routman said he was sure he would be staffing changes in the short-term, but "nothing seismic," and that the team would grow over time.

A spokeswoman for Gannett did not immediately return requests for comment.

Minute Media also controls an international soccer website, 90min, a site around U.S sports called 12up and gaming site DBLTAP.

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