Ah, nothing is easier than finding true love. Apparently Match.com found her at 72andSunny Los Angeles, which the online dating service has named her creative agency after an exam.
"At a time when online shopping is becoming more and more popular, we are delighted to be working with Match, a brand that relentlessly defends sincere relationships," said Kelly Schoeffel, Director of strategy at 72andSunny Los Angeles, in a statement. "Together, we have the opportunity to help redefine the future love speech."
The video below, adorable, offers an innocent story about how the couple s & # 39 is matched. (Of course, the process of identifying and recruiting 72 and Sunny was probably much more complex than a simple text exchange.)
"Match was launched in order to facilitate looking for a meaningful relationship, but so far the era, one often feels harder, "said in a statement Ayesha Gilarde, marketing director of Match. "As a dating app that has more relationships than any other, we are excited to partner with 72andSunny for the love to come true."
Founded in 1995, Match has always competed with traditional dating sites such as eHarmony. However, in recent years, the company has undeniably faced increased competition as younger-oriented dating apps – think of Tinder, Bumble, and Grindr – have evolved in public consciousness from fast connect services. to serious tools to meet long-term partners.
Tinder, with the Los Angeles Buck production studio, traces the story of the creation of a lively January announcement in a lively commercial positioning it as a place where people knot together significant relationships.
Recently, Match has been trying to attract hopeful lovers. on his site by creating spots featuring attractive and yet communicable people in search of "real relationships". The company did not have a creative agent in place, and it is unclear for the moment what other stores have participated in the recent review.
72andSunny His first work for the client is scheduled for release in early 2019.
Match spent about 52 million US dollars in measured media in the United States the year last and 42.5 US dollars. million in the first half of 2018, according to Kantar Media.