While the divide between digital marketing, technology, and management continues to shrink and converge, we have decided to take a macro look at the global wage landscape. In our 2019 Survey of Wages and Marketing Technologies, we collected the observations of more than 900 marketing professionals – and we have presented below the table of the industry's compensation in the world.
Over the next few weeks, we disseminate more local information on trends and wage disparities in digital marketing in the United States. The salary data below is used as a reference to inform the marketing ecosystem at the international level.
For the survey, we asked participants to select the label that best describes their role. Of the 940 respondents, the distribution of labels was as follows:
Digital Marketing / Online Marketing – 49% Marketing Operations – 9% Marketing Operations Technology (Combined) – 17% Marketing Technology / Marketing Computer / Marketing Technologist – 13% Other – 5% Service Provider / Consultant – 7%
In addition, the total number of respondents represented various regions of the world, with the United States accounting for 72% of respondents. The visual distribution is as follows:
With 940 respondents representing hundreds of digital marketing niches around the world, a striking majority reported annual compensation ranging from $ 50,000 to $ 74,000 . On the other hand, about 21% say they earn $ 50,000 a year or less, which is the first step.
Of those who indicated the level of their role as director or superior – including senior director, senior vice president or vice-president – 36% reported winning between 100,000 and $ 150,000 a year. At the top of the salary ladder, a combined total of 19% of the director-level or higher-level respondents earn more than $ 175,000 – an indication of the lucrative compensation associated with top-level positions around the world.
About half of those surveyed worldwide reported working internally within a marketing team, while 26% reported working in a marketing agency or provider marketing services. Surprisingly, 16% of respondents indicated that they were reporting to an internal digital or e-commerce service, which indicates a significant digital shift from 7.6% last year. for digital or e-commerce.
About the Author
Taylor Peterson is the Associate Editor of Third Door Media , which manages a leading coverage in the industry that informs and inspires marketers. Based in New York, Taylor brings creative marketing and agency advertising expertise to global brands. Taylor's editorial focus combines digital marketing and creative strategy with themes such as campaign management, emerging formats and display advertising.