Imagine yourself in a meeting, taking notes furiously while the marketing manager speaks and displays a slide show to review your brand's content marketing strategy. Or you receive an email with several points about the strategy. And what about those quick conversations when your manager stops at your desk and talks to you about an element of the strategy?
The preservation of what you have seen and heard in one of these scenarios is difficult.
For everyone involved to understand your content marketing strategy, you need to document it in an easy-to-digest format. Text documents or presentations containing some reference images do not work well. Create something that will stay in the minds of your team members and colleagues.
It's easier and faster to absorb the visual elements. Using them to communicate your content marketing strategy is the best way to go. Here are some ways visual elements can effectively express your strategy.
Using visuals to communicate your strategy #contentmarketing is the best way to go, says @NadyaKhoja. Click to tweet
Laying the Groundwork
Break it down visually to make your content marketing strategy better known to your colleagues and senior management.
The mental map below clearly describes the aspects of the strategy, including suggested tools, setting goals, and conducting effective meetings. This unique visual gives viewers a clear road map of what to expect and what to do, without you having to talk long or make a presentation on the subject.
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TIP: Print the Strategy Mental Chart and place it in meeting rooms so that everyone can see how powerful the images can be in conveying information.
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Make the big picture
With an accepted understanding of the power of visual communication strategy, your first step is to create a visual that effectively shares the company's main goals – the direction society is going and why it wants to do it. .
Use a simple flow chart or mental map to convey this information. This visual contains important information that has a long-term impact on your team. This rarely leads to immediate action unless it is divided into smaller projects and tasks.
Make this visual easy to read using contrasting colors for the background and text. However, avoid using too much text, as this will prevent the use of a visual. Instead, use numbers, graphs, diagrams, or diagrams to give an overall picture. It is easier to keep information the size of a bite.
You must also create a visual for the goals of your marketing team. Use more details, maybe even use an infographic describing goals for each month, quarter or year.
Create an infographic for the marketing team's goals for the month, quarter, or year, says @nadyakhoja. Click to tweet
Look at this simple mind map for digital marketing. It clearly describes what the team is supposed to achieve. You can customize the mind map templates to include the numbers that the team needs to compose or to highlight components that require immediate action.
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TIP: A simple graphic using icons and limited text immediately captivates the imagination of those who visualize it and encourages them to work harder to achieve the goals.
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Planning a Project
You must now show the team how to achieve the previously illustrated goals. It is here that you bring your skills in planning and project management.
Project timelines are a great way to visually communicate to your team what their tasks are and when they need to be completed. The strategy workflow below details the tasks and the time allocated to each. Note the minimal use of color to make sure that the focus is on the information. The icons also make it possible to quickly visualize the tasks to be performed.
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Project calendars are a great way to visually convey the tasks and deadlines of the team, says @NadyaKhoja. Click to tweet
A Gantt chart is another visual template that you can use to display your project's strategy. The simplified table below clearly shows which members of the team are needed at which stage of the project, as well as their tasks for which area. Contrasting colors minimize confusion about their roles. The layout of the calendar makes it easy to understand when and who is involved in the activity.
Maps and charts easily communicate important information to your team, eliminating the need for complex Excel spreadsheets or long presentations.
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Involve the team
At this point, involve your team in visual communication. Ask them to create personal strategies using visuals to detail their goals and how they intend to reach them.
The creation of these personal visuals will help them not only to maintain the strategies they have observed, but also to organize their activities. As you know, writing things the moment you hear them is a great way to recall information, and it's even more efficient to graphically represent tasks in images.
For content marketers, a simple mind map, like the one below, works effectively to help you keep what you need to accomplish. It will also lead you to organically generate content ideas in an efficient way.
When tasks are in place for the team member, a personal Gantt chart (like the one below) gives individuals a way to represent their activities and their timeline.
Visual mind maps and calendars help people stay on track and give them a quick reference to see while working. They facilitate the work of the manager because team members have some autonomy and responsibility to carry out their tasks and projects.
Develop your strategy image
In a work environment where pressure is strong and time is running out, allowing everyone to absorb the ethics of society more easily and understand the tasks entrusted to them will lead to a more efficient workflow. Using a visual strategy in the marketing team is a great way to get the best performance from your team and possibly allow your business to achieve its goals. .
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Cover image of Joseph Kalinowski / Content Marketing Institute