Litmus analytics and email marketing company has announced a number of new updates to its platform including integrations with cloud providers, enhanced privacy protection and better email tracking. According to Litmus, the new features will help marketers throughout the life cycle of email marketing, from design to post-mail analysis.
Why We Should Care
Ability to Import HTML The files of some of the most popular cloud storage solutions will help Litmus users to avoid common mistakes, such as copy-and-paste errors that occur when moving content from design to production. Eliminating these types of errors will help marketers work more efficiently. The integration of systems we already use, such as DropBox, Google Drive and Microsoft OneDrive, will help streamline processes and improve accessibility. Cloud integrations will also help users ensure that everyone working on a document has access to the latest version of the file – a common challenge that many highly responsive marketing teams face daily.
At Dropbox, our priority is to bring content, tools and teams together by organizing your content, adapting the context to your work and providing everyone with a place to work, "said Abhishek Lahoti, responsible for commercial development at Dropbox. "E-mail is an essential communication tool for most marketing organizations, so we're excited to partner with Litmus to enable marketers to collaborate more effectively and execute effective campaigns more effectively."
In addition, improving the protection of privacy will help them. Protect personally identifiable information from your subscribers and their customers by disabling the fields containing this information and replacing them with unique tracking codes for each email, as well as campaign deadlines and expiration dates.
] Cloud Storage Integration: Users can now import HTML email files from cloud storage solutions, including DropBox, Google Drive, and Microsoft OneDrive. Integrations must streamline workflows for users. Privacy and Personalized Tracking: Marketers will be able to disable email fields that collect Personal Identification Information (PII) and replace them with unique tracking codes. Features will allow users to track email metrics at the subscriber level.
About the Author
Jennifer Videtta Cannon is the senior editor of Third Door Media, covering topics ranging from email marketing and from analysis to project management and customer relationship management. With over ten years of experience in organizational digital marketing, she has overseen digital marketing operations for NHL franchises and has held positions in technology companies, including Salesforce, advising marketers of company on maximizing their martech capabilities. Jennifer previously hosted the Inbound Marketing Summit and holds a certificate in Digital Marketing Analysis from the MIT Sloan School of Management.