Shortly after Google released a very broad base algorithm update, some industry players began calling it "Florida 2 update. "But the nickname has created a bit of confusion among SEOs who are wondering if this week's publication is related to the Florida update in November 2003. That's not the case. Here is what you need to know.
Who called it Florida 2? The name comes from Brett Tabke, owner of the WebmasterWorld forum and the PubCon conference. He updated the WebmasterWorld thread by naming the "Florida 2" update. In the beginning of SEO, Tabke and WebmasterWorld often named some of Google's updates. It was nice to see his name take over.
Why do you call it Florida 2? The original update for Florida in November 2003 was called an update for Florida because Brett had a PubCon conference in Florida. So they named the updated update in Florida. This March 12 update took place a week after another PubCon conference in Florida. Brett has therefore called this Florida 2 update a nod to the original Florida update dating back more than ten years ago and to the highlighting of PubCon.
This is important: Florida 1 and Florida 2 are different. The way Google updated its search ranking algorithm in 2003 differs dramatically from the way it does the updates today. They are totally different animals, completely different algorithms and act differently. The 2003 Florida update and the March 12 base update would both be categorized as bulky, but you really do not need to compare the features of what happened in November 2003 to what's going on. Happened in March 2019.
What was the 3/12 update? It's a good question – we know that it was a big update. Google makes several important updates a year and Google has confirmed that it was one of those major updates.
We would reconcile this with August 1st updates and other updates to the main search algorithm confirmed by Google. . At this point, we all need to see more data to understand what has changed. I see all kinds of theories around this update of the discussion between YMYL and EAT, which are more related to Penguin. At this point, it is too early to say what exactly this update is, but we will continue to follow and keep you informed as soon as we know more. For the moment, just stop comparing it to Florida 1.
About the Author
Barry Schwartz is the Editor-in-Chief of Search Engine Land , owner of RustyBrick, an online consulting company based in New York. He also directs Search Engine Roundtable, a popular research blog on SEM topics.