How to Write a SMART Lens [+ Free SMART Goal Template]

There is almost nothing more rewarding than the feeling you get when you reach a goal.

Whether you press "Publish" on a blog post or collect initial scans on an ongoing campaign, it is undeniably satisfying to know that you have completed a task successfully.

When you do not pursue a clear goal, the work may seem like an endless task. Without goals, you're getting ready to feel that your work is not enough – or, worse, to position yourself for a job that does not actually affect the bottom line of your job. business.

 Download your free marketing goals template here. "align =" middle

Defining Your Goals SMART is an effective way to clarify your motivations, set clear direction for yourself and your team members, and make sure you can celebrate the victories as they arise.

To help you write SMART goals, we've created a free template with all the tools you need to get started. But first, what is a SMART goal and how is it different from a normal goal?

What is a SMART objective?

SMART's letters represent:

Linked in time

The acronym SMART is a framework that will allow you to define goals that have a greater impact. Write goals with each of these aspects in mind, and you can quantify how far you have come and how far you have to go to reach your goal.

When you reach the milestone you set in your SMART goal, you will be able to celebrate knowing that you have achieved something concrete and impactful.

To simplify the process of setting a SMART goal, we created a free downloadable SMART goal definition template. I will review the template below to discuss each aspect of a SMART goal.

I would suggest downloading the template yourself to follow the rest of this blog post. Let's move on to the importance of every aspect of the acronym SMART.

What does each aspect of the SMART acronym really mean?

As we review the definition of each aspect of the SMART framework, we apply it to a concrete example as we go along. You can download the template to follow (enter your starting goal in cell F8) or simply write your starting goal on a piece of paper.

Let's start with a non-SMART basic objective, as an example: "I want to be in better shape."

1. Specific

Goal setting is often associated with achieving our highest aspirations – and reaching those aspirations can seem daunting. Specificity helps us determine the path between where we are and where we want to be.

"More and more fit" is ambiguous. There are countless ways to do exercise, and everyone has their own definition of fitness: for example, are you looking to lose weight? Do more tractions? Cut a minute of your time in miles?

When a goal is not specific, it is impossible to know if the actions you are taking will help you achieve that goal. If your specific fitness goal is actually to increase the number of pumps that you can do at the same time, following a race plan will not really help you reach your true goal.

A specific goal is one that clearly states your next steps – or, at the very least, limits the potential for next steps you could take.

To clarify what we mean by "I want to be in better shape", I will modify our objective example to read, "I want to be able to do more pushups".

If you follow the pattern, specify your goal and enter it in the cell at step 1.

2. Measurable

When a goal is measurable, you can easily track your progress. Generally, this means that a number will be associated with your goal.

A digital lens is valuable for many reasons. In addition to giving you a goal, you can celebrate a victory when you reach the final benchmark.

If you say you just want to do more push-ups, for example, does that mean you want to be able to finish just one painting per session or you want to double the number of efforts you can do in A goal will take much more time and dedication to reach than the other.

Let's say I can do ten pumps in a row right now. To allow us to measure our progress against our end goal and to know when we have reached a milestone, we will publish our goal of push-ups as follows: "I want to be able to do 25 push-ups in a row".

3. Achievable

I've already set quite ambitious goals – and if you're reading this, you're probably also a self-motivated person.

Great aspirations are admirable, but it is important to strike a balance between long-term goals and more achievable goals in the short term.

Defining achievable goals involves reviewing what you have done up to now and adjusting your goals so that they are realistic in relation to these benchmarks.

To better understand the problem, consider the growth rate of your business. If your company was selling 2% more products each month in the last 12 months, it would be unrealistic to want to sell 15% more products next month. goal. Do not forget that the status quo is a growth of 2%. A good goal could be to sell 3 or 4% more product next month. Selling 4% more product would further double your growth from one month to the next.

Achievable goals are useful because they help you maintain momentum. It can be extremely disheartening to miss huge goals, while small, steady gains will keep you going on winning.

Each month, you aim for the usual satisfaction of hitting your target rather than dreading another seemingly major incident.

For example, to make our lens example a little more achievable, I spend the goal of 25 pumps at 20 pumps. There is still a lot of work to be done to get where I want to be, but I can celebrate a huge feat – double the number of pumps I can do – and use that momentum and celebration to stimulate that I set myself a goal of make 25 pushes after reaching my goal of 20.

Think about what you have done in the past in relation to the objective you are setting and adjust it accordingly.

4. Relevant

The relevant objectives are those that will help you move in the direction you really want. You can devote your time to an infinite amount of activities, but what activities will push you closer to your ultimate goals?

It is common to think that we are productive when we are busy, even if our action does not create a significant impact.

At first, our example was "getting more fitness". To ensure that our goal is relevant, we need to ask ourselves whether monitoring this goal will really help us achieve our goal.

In the case of our push-up goal, the answer is yes. Push-ups involve several muscle groups, including the back, arms, shoulders and trunk. Performing a significant number of consecutive actions can certainly increase your heart rate. Therefore, achieving this goal will improve my muscular strength and perhaps even my cardiovascular strength, two essential elements of fitness in general.

Ask yourself if the goal you have defined will have a real impact on your overall goals and adapt it or identify a way to track the impact if the answer is no.

I will adjust our objective example to include its overall goal: "I want to be able to perform 20 successive pushups to improve my overall fitness."

5. Limited in time

The last letter of the acronym SMART is synonymous with time limit. You must always seek to reach your goal within a specified time. Adding a lapse of time will not only motivate you to progress each day towards your goal, but will also allow you to track the progress you have made toward your goal versus time.

If I want to increase by ten the number of pumps I can do in two months, I can set a milestone at the halfway point, which is to add five pumps in the first month. If a month goes by and I have only increased three times the number, I will know that I have to redouble my efforts, reevaluate my strategy to increase my pushing force, or adjust the period that I have. I chose initially.

In addition, a delay can help you track your progress. I will give our example a time-limited goal saying, "I want to be able to do 20 consecutive pumps in two months from now to improve my overall fitness." Now, I have a goal that clarifies the path that leads to where I want to be.

In the last tab of the SMART goal model, you will document the obstacles to achieving the goal you have anticipated and develop a plan of action to overcome them and allow you to start on the right foot.

Download the model

Before reaching my SMART goal, it would have been easy to find excuses. I did not know how to measure if I was fit or if I had to check with myself to see if I had it or not.

With my new SMART goal, I clearly aim to measure and measure success. I can quickly assess whether I am about to reach my goal or if I am late, and I can celebrate that accomplishment when that happens, because it is a realistic indicator that corresponds to my ultimate goal.

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