We recently hosted an AWeber customer workshop in Orlando, Florida. During our stay, one of the most frequently asked questions was not about deliverability, what to write in your emails, or the most common integrations.
Nope. It had to do with emoji. Or, more precisely, "How to add an emoji to an e-mail subject line?"
Fortunately, we had a simple answer: there is a Very fast keyboard shortcut that allows you to add your favorite hearts tiny, tiny, smiling smile and applause to the subject line (or even inside the copy of your email). Follow the steps below to try it on your Mac or PC.
How to add emoticons to an email subject on a Mac
Keyboard shortcut: CTRL + CMD + Space
Step 1: Open your draft in your AWeber account. Step 2: Place the cursor at the point where you want the emoji to appear in your subject line. Step 3: Press the three buttons the keyboard shortcut (Ctrl + Command + Spacebar)) at a time. An emoji window will appear. Step 4: Click on an emoji to insert it into your subject.
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How to add emojis to an email subject line on a PC
* Keyboard shortcut: Win +. or Win +;
Step 1: Open your draft in your AWeber account. Step 2: Place the cursor at the point where you want the emoji to appear in the object. Step 3: Press the two buttons on the keyboard shortcut (Windows + key (Point) or Windows + key (semicolon)) down. An emoji window will appear. Step 4: Click on an emoji to insert it into your subject.
* This shortcut is available on Windows 10. (The Windows 10 touch keyboard also has a built-in emoji keyboard, just click on the smiley on the left side of the spacebar to activate it. )
Professional advice on the use of the emoji keyboard
The most recently used emoticons will be stored at the top of the window. Scroll through the emoji categories at the bottom of the window. (Categories: Smileys and Characters, Animals and Nature, Food and Drink, Activity, Travel and Places, Objects, Symbols, Flags and Symbols.) Use the magnifying glass to easily search for emojis instead of scrolling them. In Windows, you can change the tone in the upper right corner of the emoji category "People". It looks like a square patch. On a Mac, you can change the complexion in the Emoji category "People" by clicking on an emoji. A small bar will appear with several options. Enter as many emojis as you want in your subject. Once you're done, you can close the pop-up window by pressing the ESC key or pressing the "X" in the upper left corner of a Mac and the "X" in the upper right corner of 39, a PC.
Do you use emoticons in the subject of your email?
We wanted to know it. That's why we recently analyzed 1,000 emails from 100 of today's leading marketers . The result: 6.9% of the subject lines included emojis.
Even if it's a small percentage, using emoticons could increase your open rates, according to Mark Asquith, marketing expert and founder of Rebel Base Media. (Asquith was also one of the top 100 marketers whose emails we included in our research.)
"A well-used smiley, timer, or contextual emoji, paired with a well-thought-out object line, will really get your message into someone's already busy inbox," he says. said Asquith, who often uses emojis in his own subject lines.
When it comes to your own subjects, our advice is to test, test, test.
Set up a two-email A / B test – one that uses an emoji in the subject line and one that does not – and see which version your subscribers prefer. This can help you optimize your opening rates in the future.
Related: Why Should You Split The Test Of Your Emails
AWeber also allows you to test A / B more than subject lines. Our test tools let you test almost anything, such as send times, copies, templates, buttons, images, and more. Try a free trial of AWeber for 30 days and you can start testing your system for two today!