How to Design Facebook Ads in GetResponse

Want to generate more sales revenue with your landing pages and marketing funnels?

So look no further – read this article and start generating more quality traffic to your site with Facebook advertising campaigns.

Not sure if it's the right thing for your business or if you're worried it's going to be difficult?

Do not be!

In about 15 minutes, you'll be ready to launch your first Facebook advertising campaign via GetResponse.

Yes, you read it well.

Once you have connected your Facebook page to your GetResponse account, you will not even need to switch between different dashboards to reach your audience on social media.

Everything has been created in your GetResponse account.

But in addition to providing you with a step-by-step guide on how to do this, I also share some of the best practices and tips on how to effectively manage your social media advertising campaigns.

In this way, your advertising campaigns on Facebook will not affect your marketing budget and you will be more confident about managing your customer acquisition costs.

So let's start, shall we?

Step 0. Access Facebook Ads from Your GetResponse Account

To access the Facebook ads creator of your GetResponse account, simply click on the Menu icon on the left side of the navigation bar and select ] Facebook Ads .

When you click on it for the first time, you'll be taken directly to the Facebook ad creator's screen, where you can adjust all the components of your ad.

It will look like this:

Let's go to the next step and start setting up your campaign.

Step 1. Name Your Campaign

The first thing to do when creating a new advertising campaign is to give it a good name.

Although it is visible only in the dashboard of your account (your audience will not see it), it is important to choose an appropriate name that will help you quickly identify the following:

on which Facebook page the ad is linked
what is the campaign on
who is the target audience
what is the placement of the ad

If you name it well, you will be able to understand and filter your reports more effectively.

Here are some examples of ad campaign names we would use if we wanted to promote our Chocolate Monster shop to a specific audience in Poland and the United States:

Product GRShop X CA Young Mothers 18-25 Facebook Thread of news
Product GRShop X NY Young mothers 18-25 Facebook Public network

Step 2. Selecting the location of the advertisement

You must now select the place where your ad will appear.

To do this, select your Facebook page or connect a new one if you have not done so before.
You can do this via the Connect Your Page button. You can also access it by clicking on the Integrations link in the main menu.

Once the page has been selected, it is time to indicate if you want your ad to appear on the news feed of your Facebook page or on the network Facebook audience .

If you're not sure what the Facebook audience is, describe it in its Help Center for Ads:

Audience Network allows advertisers to extend their Facebook and Instagram campaigns over the Internet – on thousands of high quality websites and apps.

People spend a lot of time on Facebook and Instagram. But they also spend time on other apps and sites. Audience Network helps advertisers reach more people in other places where they spend their time.

Before choosing one of these methods, ask yourself the following question:

Who am I for? Are these people on one of these platforms? And if they are, what is the probability that I'm interested in my content?

In some cases, it would be better not to use the Facebook audience network and target only those on Facebook. Other times, Facebook alone will not give you the level of visibility you are looking for.

Whatever you do, be sure to check your hypothesis using only a portion of your budget.

Once you have the data, you can make an informed decision and invest a little more in your ads, knowing that they will drive you more leads.

Step 3. Choose your audience

It's time to select the people you want to target with your social media ad campaign.

You have a choice of four main options:

Existing contacts
Audience look-alike
Personalized audience
People like your page

Here is a short description of all these targeting options and how you can use them.

Existing Contacts

Suppose you want to run an advertising campaign on Facebook to reach some of your email subscribers.

For example, those who have not recently participated in your email campaigns so you can re-hire them, or those who have already downloaded any of your ebooks because you have a new product that might interest them.

You can contact them using the existing contacts targeting option that allows you to direct ads to one of your mailing lists or segments.

This is a powerful way to reach your audience on Facebook, but you must keep in mind two essential conditions:

First, this option will only work if your list or email segment contains at least 100 people. Otherwise, the group is too small to create an audience on Facebook.

Second, you must understand that people do not always use the same email address to access Facebook and subscribe to products or services like the ones you offer. That's why your target audience on Facebook may be smaller than your email list.

Usually, Facebook is able to match 60 to 70% of the contacts on your list.

This is especially the case if you are targeting people who have provided you with a professional email address. It is likely that they registered on Facebook using their private mailbox, which would affect the audience of your ad.

How can you use your existing contacts to broadcast an effective advertisement on Facebook? Here are some quick ideas.

Three Ideas for Using this Targeting Option:

Target those who have registered for one of your webinars or newsletter but have not yet become active paying customers. Present them an offer not to be missed.
Contact those who have become less active and have not opened your newsletters in the last 30 days. Re-engage them and convince them to keep coming back for more.
Launch a new tool or service? Target existing customers and encourage those who have already purchased from you or are currently subscribing to a lower level plan.

Public looking like

Why not target people who are not yet in your email list but who share the same characteristics as your email subscribers? Enter: public lookalike.

Imagine that you have identified your most loyal or spendthrift customers. Or another segment that has huge potential for your business. The look-alike public allows you to search and target people who look like them.

To do this, you must select a list or segment of email. If your selected group has at least 500 people, Facebook will use it to search for people sharing the same traits.

In addition, you can refine the search to only target a specific subset of your audience by providing other features, such as location, gender, sex, and more. age or interest.

For example:

Suppose you want to run your ads with similar contractors to your existing customers, but only to those located in California because that's where you organize your next meeting.

In this case, all you have to do is select the list or segment that includes the contractors to use for comparison purposes and add California, United States, as an additional feature.

Although this is not always relevant, you can also choose your mailing list to include in your target group of Facebook ads.

Here is a scenario in which this solution could be useful:

You are promoting a new online course on advanced SEO tactics. A good choice may be to promote it to those who have already enrolled in your SEO 101 tactics course and those who are similar to them. With a public alike, you can target both groups at the same time.

As you can see, this is a powerful option that allows you to increase your audience and reach very promising leads.

Here are other ways to use a public lookalike in your advertising campaigns.

Three Ideas for Using this Targeting Option:

Identify recent converts and target those who may also be influenced by your current campaign
Target people similar to your influencers and those who have left a positive opinion on your site.
Do you want to develop in a specific niche? Find existing customers that match your criteria and target those who look like them

Personalized public

Now, let's choose a different situation. You do not have an existing audience on which to base your research, but you have a good idea of ​​who you want to reach.

By providing features such as location, gender, age and interests, you can reach your target audience with your Facebook ads.

The question is to know where to go to provide these features?

You will have to answer this question for yourself, but keep in mind that the smaller and more focused the audience, the more expensive it will be to join.

In addition, it is sometimes better to be a little more flexible and aim for a slightly wider audience. You can never be 100% sure that someone does not want to use your services .

Three Ideas for Using this Targeting Option:

Do you want to launch a new product or enter a new market? Run a pilot program with a group of early adopters who will help you decide if this is the right choice.
Do you participate or organize an event in a specific place? Target who will be in this area and give them a discount if they stop.
Want to use your advertising budget more efficiently? Limit your reach by creating a personalized audience that does not display your ad to anyone.

People like this page

Why not include people who like your Facebook page in the equation?

This option is similar to the public look-alike, but instead of providing a list or segment of email, you are using those who already like your page on Facebook.

You can use this option for:

Target those who like your Facebook page,
Target people similar to those who already like your page,
Target the two groups above at the same time.

Here is an example of the use of this option:

Suppose you're just starting to create an email list, but you already have a branded followers community on Facebook.

They love your publications, participate in discussions and often ask you questions about your future plans.

When the option "People Loving Page" allows you to build your email list by targeting them, as well as others who share similar features.

This is a fast and effective way to reach your target audience. And not just any audience, but those who have already expressed interest in your offer.

Three Ideas for Using this Targeting Option:

Are you just starting to build a list? Target those who have already shown interest in your brand.
Tired of reducing the share of organic products on Facebook? Move the conversation to email and convince your fans that it's time to sign up for your newsletter,
or just target those that are similar to your existing fans.

Step 4. Set the budget

Almost there! Now it's time to set your ad budget.

In other words, how much do you want to spend in total and how long should your campaign last?

Daily expenses can range from $ 5 to $ 100.

Suppose you want to run an ad for a week.

In this case, your total minimum budget will be $ 35 (7 days out of $ 5).

On the other hand, the maximum would be $ 700 (7 days x $ 100).

You may be wondering:

Why can not I set an exact amount (other than the minimum or maximum) that will be spent every day for a given period?

The reason is that we let Facebook adjust your budget to help you generate a higher return on investment. If they find that your audience is very active, they will spend a larger portion of your budget to get the best results possible. The opposite will happen if they see a slowdown in the engagement of your target audience.

Thanks to this, you will be able to spend your marketing budget more efficiently

Step 5. Add your content

Finally, it's time to add content to your Facebook ads.

The words and images that your target audience will see when they browse Facebook or other apps in the case of the Facebook audience network.

Your ad will include the following items. You can customize them to suit your preferences:

Post your ad message (optional)
Image (s) or banner (s) to use for promotion (adding multiple images creates an ad in the carousel)
Link to the site to which you want your audience to be referred when he clicks the ad button
title of your ad
Button type, for example, Register
Link description (optional)

This may seem like a lot of elements, but the good news is that they are not all mandatory.

You may choose to skip the options, but before doing so, think twice about whether it's the right thing to do.

Below is a blank Facebook ad image that highlights all of the above sections and fields that you can indicate when creating your ad.

If you'd like to know what your ads will look like when you publish them, you can check them out with this Facebook preview tool.

Do not forget that there are certain requirements regarding the content of your ads.

For example:

the dimensions of the image you provide must be at least 600 x 315 pixels
The maximum file size is 8 MB for GIF files and 10 MB for static images.
The format must be between 9:16 and 16: 9.
GIF ads must be 15 seconds or less
You can not add more images to the ad if you have already added a GIF file.

We'll talk about it later in the last section on best practices for Facebook advertising campaigns.

Step 6. Submit the Announcement

Now that you've set your ad, it's time to press the button and click the ad button.

Once this is done, GetResponse sends the information to Facebook so they can check if everything has been set correctly.

That said, it can happen that Facebook rejects your ad and you have to edit it before you can submit it again.

There are actually about 100 reasons why an ad can be rejected. Here is an official list provided by Facebook, in case you are interested.

Just to give you a glimpse of what this might be, I have summarized the ones that are quite common:

There is too much text in your ad pictures.
Your ad targets personal attributes.
Your landing page is not fully functional or does not match your advertising creative.
The content of your ad does not conform to the standards of the community.
You advertise something that is prohibited or restricted (for example, adult products, alcohol or cryptocurrency)

We will talk again about the most important, in the last part of this post.

Step 7. Managing Your Ads

Once you have submitted your ad, you can check its status in the Manage Ads section of your account.

Here you will find all the details of all the ads you have created.

This includes a thumbnail of one of the visuals you provided, the name of the campaign, the text presenting your ad, its status, duration, budget, reach and number of clicks generated by l & # 39; ads.

In the Manage Ads section, you can also edit, duplicate, delete, and of course create new ads.

Regarding the status of ads, you will probably only see a few types of statuses.

They are:

Posted (including scheduled, paused, terminated, canceled by the user, canceled by Facebook)
Rejected (incl Rejected by Facebook, Rejected by GetResponse Billing)

The most important information is that you will only be charged if your ad is approved by Facebook .

How to Create Effective Facebook Ads: Best Practices

To finish this article, I decided to provide you with a list of tips and best practices that will help you generate more profitable exploitation with your Facebook ads.

Of course, this requires that your ads be approved by Facebook first. As a result, some of the tips you are about to read are directly related to the requirements of their ads.

Reduce the amount of text in your images

Facebook found that ads with less than 20% text got better performance.

That's why they want their advertisers to meet this criteria when submitting their ads via Facebook.

To see if your ad meets these requirements, you can use its Text Overlay tool to evaluate your images.

Note that there are some exceptions to these rules (for example, if your ad displays a book or album cover).

That's why it's worth reading more about these requirements directly on Facebook.

You will also find examples of useful ads with different amounts of text and explanations of how this might affect their breadth.

Customize Your Ads

We see thousands of ads every day of the year. And we also ignore most of them.

If you want your ads to stand out, you need to customize them.

Rather than using archival photos, try using your own photos as often as you can.

Show your products in action. Make sure that they feel natural, not like they had just been rendered. But that does not mean they should not be in high resolution!

Match the colors and fonts of your ads to those that will be used on your landing page.

Maintain the odor. This will make your audience feel like they are in the right place, and the ad did not accidentally direct them to a random site.

You do not know what will suit you best? You can start by finding inspiration by exploring the Facebook media library and looking for other companies in your niche.

Be simple

As in all areas of marketing, in advertising on Facebook, simplicity is also profitable.

Effective advertising campaigns are not only personal, they also tend to be simple.

The reason is so simple, we only have a few seconds (if not less) to catch someone's attention and explain to them what we can do for them.

Think carefully before submitting a complex picture or text that is difficult to understand.

Although some previous studies have shown that people focus and understand more when the things they read are difficult to read, this may not be the most optimal experience for Facebook.

After all, many of your users will access this social network to relax and socialize, not to force their brain son.

Understand that advertising on Facebook is a little different

If you're not used to advertising on Facebook, you may not know it, but advertising on social media is a little different from anything else.

Unlike Google or Bing, people spend time on Facebook to socialize and be entertained.

Of course, they also learn about the latest news and events about them, but they usually do not look for this type of information.

That said, your ads on Facebook should be slightly different from the ones you usually use in Google or Bing.

Your ads must be catchy, interesting and engaging. But they can not be distracting.

Think about it when designing your ads and you'll see that their performance will also be positive.

Tag the ads on your funnel floors

As you may have read in our funnel marketing guide, a typical audience goes through several steps before converting.

Generally, marketers refer to the top (awareness), middle (consideration) and bottom (conversion) of the funnel.

Each part of the funnel aims to achieve a different goal and you must take this into account when designing your Facebook ads.

If you're running ads to feed your marketing funnel at the top, that is, if you're driving traffic to your landing page, your ad's content should focus on awareness.

Of course, if you're interested in targeted retargeting of those who have gone through your funnel, but have not been converted yet, your ads should focus on conversion.

To learn more about this, check out this article that provides additional explanations on writing ads for different business purposes.

Test different approaches

There is no single way to reach your audience.

That's why, rather than betting big that your ad is going to be converted like crazy, prepare multiple versions (including images, copy and targeting) to find the method that's right for you.

It is only when you know the potential results that you should increase your budget.

Ready to take action?

Although this article was a little long, you will find that creating ads on Facebook is no more complicated than sending a newsletter to your subscribers by email.

And if you want your marketing networks to consistently generate sales revenue, you need to reach out to new audiences.

As you have seen, there are at least several methods for doing this using the integration of Facebook ads with GetResponse.

So, are you ready to try them?

Create your first Facebook advertising campaign with GetResponse.

And if you have any questions, do not hesitate to let us know in the comments below

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