Heal your hangover conference (and improve the marketing of your content)

Editor's Note: Since thousands of marketers succumb annually to hangover conferences, we thought it was a good time to update the tips for overcoming them.

It's the day after an invigorating conference.

Your head is filled with trends, slides, tips, graphics and inspiring stories.

Your notebook is full of ideas, notes, and possibilities for your content marketing program.

You suffer from hangover during a conference. But it is not necessary. Follow the advice of some past and current Content Marketing World presenters on how to turn your learning into concrete, achievable steps for you and your brand.

Schedule timetable

Block an hour the week you think strategically. Get out weeds and think about the things that will have the greatest impact on your life, career, content and work. Schedule an extra hour in your calendar one or two months later to review your notes or even review your favorite sessions to remind you of the tasks you wanted to do when you returned.

Andrew Davis Author, Brandscaping and Town Inc.

Create a "contract"

Develop a simple model that does not contain more than 10 empty fields. Print the template (yes, print it). Each day of the conference, fill in the fields of your template with specific actions. Writing actions in this template is like a contract with yourself and you agree to execute them. The things you write should be single item actions, not projects or ideas containing multiple tasks.

After your return to the office, browse the list and choose the action to be completed that day, next week or next month. And then will do it. Do not over complicate what you have learned.

Frank Thomas Digital Director, Corporate Communications, adidas

Develop a template and fill in the fields with the actions to fill once you return to work. @framatho #CMWorld Click to Tweet

Turn your notes into action

Take a mountain of notes first. Next, write some dishes to share under two headings: "things we do not do but we might like" and "things we already do that the stakeholders encourage".

A month or two later, approach your team and ask them, "What do we want to commit to doing, and how will we do it over the next six years?" "Gather do not stay unused in a file somewhere.

Michelle Park Lazette Senior Writer at the Cleveland Federal Reserve

RELATED HANDPICKED CONTENT: Control Your Content Marketing Ideas for Action

Pick one for one

Whatever the session, it's important to write one thing – one thing you have to do. If you do not act on anything else during this session, what would move the most needle in your company?

Start with these ideas then select one to three actions from across the conference. Set reminders of one or three months on your calendar to inform you of the progress of your actions.

Donna Moritz Strategist for Visual Content and Founder, Socialemented

Whatever the session, it's important to note something to act on, says @SociallySorted. #CMWorld Click To Tweet

Use the power of Twitter

Use the conference hashtag to tweet your notes and retransmit the highlights of others. Every evening of the conference, browse through your collection and find themes that you want to revisit. Back at the office, use tools like Wakelet or Adobe Spark to create a collection from the conference and share it with your colleagues. Some of the best ideas can come from questions they ask or thoughts that they add beyond what was shared at the conference. Make sure that learning turns into action – or at least experimentation – in the real world.

Amanda Changuris Head of Social Media Marketing, AAA – The Auto Club Group

RELATED HANDPICKED CONTENT: Each event should be social media hour

Zoom on the company

Make sure your priority action after the conference rests on solving a problem or achieving a goal clearly understood in the company. If stakeholders believe that the usual procedures will take them where they want to go, marketers will probably not gain support for the new idea. That's why it's essential to start modestly and invest in changes that will make a significant difference.

Adele Revella CEO, Buyer Persona Institute

Base your post-conference action on achieving a goal in the business. @buyerpersona #CMWorld Click to Tweet

Assessment in real life

Whatever the form of your notes, open them when you return to the office – in the context of your own work climate. Think about how you could implement the ideas you found interesting. However, do not just make decisions in isolation – share ideas with trusted colleagues and co-innovators for feedback. You may be surprised to see how the thread of an idea turns into a beautiful quilt.

Margaret Magnarelli General Manager, Audience Acquisition and Marketing Growth, Morgan Stanley

Get a file

Create a central folder to store notes, contact names, business cards, printed documents, and more. Make a list of all the follow-up actions to take and set them in order of priority. Within two weeks, send an email to the new people you met – just to tell them that it was a pleasure to meet them and thank them for their time. A few months later, revisit the file and the list to see if you have acted on everything you wanted and to find a new inspiration.

Lisa Murton Beets Research Director, Content Marketing Institute

Share with others

Put your conference notes in a shareable file so everyone is on the same page. Have lunch and learn in your office to share what you have learned.

Shira Abel CEO of Hunter & Bard

Host a lunch and learn to share what you learned at a conference with your office, says @ShiraAbel. #CMWorld Click To Tweet

Creating internal content

Share everything. Write a blog (or two or three) for your company's intranet to share the wealth of knowledge with your teams. Then, in about a month, organize a team presentation on a key innovation or knowledge discovery of the conference.

Ben H. Rome Marketing and Communications Manager of the American Industrial Hygiene Association

Works on the plane

Write the memo "The 7 things I learned" when returning from the plane. Send it the next day to a collection of peers internally, as a simple and immediate practice of knowledge sharing. Bold titles and brief descriptions. You can add some chips "immediate opportunities" that can lead to a follow-up.

John Bell Vice President of Digital Marketing for Companies, Travelers

Rewrite, then teach

Allow two hours to rewrite your notes. Document everything you have learned. Do this in a few days.

Make it an hour-long presentation for your office. If you do not have an office, look for (or create) a small local group to present. Being engaged in teaching creates pressure that requires you to deepen the topics. You will internalize ideas and become an expert.

Andy Crestodina Founder of Orbit Media

Budget 2 hours to rewrite your notes. Document everything you have learned. Do this in a few days. @crestodina #CMWorld Click to Tweet

Stay Connected

Identify the people whose presentations sounded the most and start following them socially and read their updates regularly. Connecting with other participants and presenters is a great way to conserve the energy and resources that circulate long after the event. These connections can be the best resource. By personally meeting other participants and speakers, you can ask for help, comment, and more, as the world of content changes continuously.

Colleen O'Hara Executive Vice President, Marketing and Communications, Acrisure

Divide and rule

Extract items from your notes that you and your team can implement immediately (1) and (2) over the next six to 12 months. What did you retain at the conference and what can you add to your workflow without a proposal, meeting approval or hurdle? Cut out longer-term items into smaller goals to be achieved each month. For example, if you need to get funding or team participation for a six-month project, do your task for the first month.

Sherri Powers Director of Marketing at TechSmith

Separate your notes into (1) what to do now and (2) what to do in 6 to 12 months, says @MsSherriPowers. #CMWorld Click To Tweet

Later analyze the wow, hmmm, meh

Sort the ideas according to the potential impact on your sector. Set goals based on a thought-through approach and track progress weekly. As ideas take shape, divide them into three categories:

Wow – These ideas have taken off and have generated a return on investment that would make you return to the event.
Hmm – These ideas need work. There is potential. You have to think and do a lot more brainstorming to see how it can be converted to "wow".
Meh – These ideas have never taken off. It is important to analyze why. This type of information can help a lot in making future decisions.

Srinivasa Raghavan Founder and CEO of Animaker

Take a friend

Determine what three things you learned that could have the greatest impact on your career and / or your business. Find a friend responsible for these three projects and pursue it as an initiative. Write them on sticky notes and post them where you see them every day. Ask your friend to check with you two months later to find out how these three initiatives are going.

Melissa Eggleston Director of User Experience, Teamworks

Now go and open your eyes

When you reduce the overhead of the conference content in manageable elements to help you and your brand, remember to think. Think for yourself and discuss with your colleagues the tips that will best serve your brand's content marketing strategy. As Jay Acunzo, founder of Marketing Showrunners, warns:

Blindly following all these tips only leads to the average work. In the end, conferences, blogs, podcasts, etc. provide the ingredients. You have to combine them with other elements of your kitchen – your situation, your team, your customers, your convictions, your abilities, your experiences – to be able to cook a good dish.

What can you do to turn overload of conference content into tasty meals (or snacks) for your content marketing program? Please share in the comments.

RELATED HANDPICKED CONTENT: #CMWorld Level 8: Deplaner, Debrief and Deploy

Expand your content marketing skills throughout the year, from #CMWorld Twitter discussions to Webinars, to ContentTECH Summit and Content Marketing World, there are plenty of opportunities. Discover all the opportunities here.

Note: All the tools included in our blog posts are suggested by the authors, not by the CMI editorial team. No post can provide all the relevant tools in the space. Do not hesitate to include additional tools in the comments (from your company or those you used).

Cover image of Joseph Kalinowski / Content Marketing Institute

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