On Thursday, Google updated its guidelines for search quality reviewers for the first time since July 2018. Updated instructions add more detailed instructions about the content creator's interstitial pages and expertise, as well as the "EAT" (Expertise, Authority, Reliability) compartments in "Page Quality" in some sections.
Why we should care. Guidelines for research quality evaluators are what human-grade evaluators use to evaluate websites and SERPs. They do not directly affect rankings but their judgments are used to improve Google's search algorithm.
The inclusion of "E-A-T" in "Page Quality" may reflect the way Google wants its quality reviewers to approach the content of the assessment. The increased emphasis placed on interstitial pages within the Distracting Ads / SC section can also mean that webmasters and advertisers who use these techniques intrusively may see lower evaluation rates. In addition, more detailed advice regarding the expertise of content creators may subject the questionable or substandard content to more scrutiny.
How is the text different? Although the document increased by two pages (166), the table of contents, as well as the vast majority of the directives, remained unchanged. Below are side-by-side comparisons of the previous instructions (left) and the most recent version (right).
Advertisers who use interstitial pages or ads, and app developers in particular, should check that their ads do not limit a user's ability to access the site. main content of a page.
The addition of this paragraph explicitly mentioning the expertise of the content creator emphasizes the importance of controlling the information presented in your content.
"EAT" is now included in "Page Quality" in the explanation column of some tables (especially sections 15 and 17.)
These revisions do not modify not many of the guidelines that dictate the quality of the evaluators to websites, but they were significant enough for Google to update the document, which means that content creators, marketers, and advertisers should also be informed.
About the Author
George Nguyen is an Associate Editor at Third Door Media. His background is in content marketing, journalism and narration.