To help advertisers get a clearer picture of possible account restrictions, Google will publish a new rule manager appears in the Google Ads interface in April.
Why You Should Take Care
The new dashboard displays rule issues that affect your ads, keywords, or extensions. You will be able to view and manage denials of your account.
You can get more details on why an ad was declined by flying over its display. Google said that this year, it would continue to add details on why the ads had been disapproved.
To learn more about the news
Google said that it would add features to Policy Manager, including recommendations for resolving recording violations of your calls and certifications associated with your account Calls are getting a little easier, too. You will be able to click on a "resubmit" link from the disapproval notice in an ad and choose the "Dispute Decision" option in a pop-up window. You will then be able to track the status of the call in Policy Manager. This feature will be available in the spring. Also available: when you create new ads in the interface, Google alerts you in real time when it detects a violation of the rules.
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About the Author
Ginny Marvin is the editor-in-chief of Third Door Media and manages the daily editorial operations of all our publications . Ginny writes on paid online marketing topics including paid search, social networking, targeted posting and retargeting for Search Engine Land, Marketing Land and MarTech Today. With over 15 years of marketing experience, she has held senior management positions in both in-house and agency management. It can be found on Twitter under the name @ginnymarvin.