The pleasures of the summer are over, but Google's news never stops. Here is a summary of what has happened in the world of Google and beyond these last two weeks. You will learn some new tools and features, as well as the end of some old ones. Let's go!
GOOGLE SEARCH NEWS
"Nofollow in evolution" – Nofollow's Link attribute will be seen as an "index"
On September 10, Google announced "two new link attributes that provide webmasters with additional ways to identify Google's search for the nature of particular links". They explained the new attributes, as well as the current nofollow, as follows:
rel = "sponsored": Use the sponsored attribute to identify links on your site created as part of ads, referrals or other agreements of any kind. 39; compensation.
rel = "ugc": UGC stands for "User Generated Content" and the value of the ugc attribute is recommended for links contained in the content generated by the User, such as comments and publications on the forums.
rel = "nofollow": Use this attribute for cases where you want to link to a page without involving any type of approval, including the transfer of a credit classification to another page.
Google has stated that all link attributes are treated as tips for links to be considered or excluded in the search. "We will use these tips, along with other signals, to better understand how to properly analyze and use the links within our systems."
For purposes of exploration and indexing, Nofollow will become an "index" as of March 1, 2020
Currently, sponsored link attributes, UGC and nofollow serve as clues to Google's integration for ranking purposes, but it's March 1st of next year that nofollow will become a clue for exploration and indexing.
To say that the research community was confused and / or irritated by this news is a euphemism; here are some of the comments and questions we saw on Twitter.
All this is quite confusing so far. If nofollow is a suggestion, does this mean that Google will start counting some nofollowed links to PageRank?
– Marie Haynes (@Marie_Haynes) September 10, 2019
1) The two new attributes are voluntary choices for those who find it useful to be more specific. It's a * choice * and we do not need to put "teeth" in a choice. Use them. Do not C is a choice.
2) As we have stated explicitly, Nofollow continues to work for sponsored links. pic.twitter.com/q6YpTeE86y
– Danny Sullivan (@dannysullivan) September 10, 2019
Can you give some examples of content or types of sites requiring rel = "ugc"? For example, profile links, forum links, reviews, third party publishing, all Web 2.0? Clarifications would be useful because the UGC could be very broad or very specific.
– Kevin Fleming (@ K_Fleming1904) September 10, 2019
Comments can be considered as UGC. Forum links, as well. I mean, just about anywhere where you allow third-party users to add links to your content, it's user-generated content.
– Danny Sullivan (@dannysullivan) September 10, 2019
There are two things today. First, we can now use nofollow links for ranking purposes. That's the important thing here. In making this change, we may also be able to give people more precision in link attributes as a choice. It's a minor thing and no, not hundreds of hours.
– Danny Sullivan (@dannysullivan) September 10, 2019
"At the same time, you can bet that it will result in more work for your SEO agency."
This is not true. You can choose to do nothing, just keep doing what you did until now. This decision will have no impact on you or your customers if that's what you want. https://t.co/ArIeCies3z
– Gary "理" Illyes (@methode) September 11, 2019
We are sure that many articles, tests and guides will be published on these new attributes. Until then, we suggest you read the Google article carefully and check out Danny's discussion thread from last night.
Source: "nofollow" in evolution – new ways to identify the nature of links
Possible updates to the algorithm Google
Speculations on two consecutive ranking algorithm updates have been going around the community in the past two weeks. The first update would have been launched on August 29th. The SEMrush sensor, along with some other tools, showed increased volatility that day. The next wave of SERP changes took place on September 4th and 5th, as evidenced by many users on the Webmaster World forum. As always, Google has not confirmed anything yet.
SEMrush sensor data for the last 30 days
Sources: Signs of an Update of the Google Search Ranking Algorithm August 29, Update of the Google Search Ranking Algorithm on September 4 and 5 ?
Update of the Guidelines on the Quality Assessor
A major update to Google's quality assessment guidelines was launched in early September. Marie Haynes was among the first experts to notice it:
GUIDELINES FOR QUALITY RATERS ARE UPDATED!
After a quick reading, there are some very good things that have changed – about trust. Looks like I will write this weekend. Stay tuned! Https: //t.co/UhCIBjvclk
– Marie Haynes (@Marie_Haynes), September 6, 2019
As Marie has noticed, many of these changes are related to YMYL and E-A-T – these two concepts are considered of utmost importance to the search engine. For those who do not know it yet, YMYL content (your money or your life) means any content that may affect your health, well-being or security. E-A stands for "Expertise, Authority and Reliability."
The quality requirements of YMYL site content are particularly strict. in addition, these sites must indicate who created the content – that it is their own authors or third party authors. Henceforth, the professional reputation of YMYL content authors must be taken into account by the quality evaluators. You can find more information about the updates of the recommendations in this impressive change log published by Search Engine Land.
Sources: Journal of Changes: Google has updated its guidelines for Research Quality Assessors
What's new on the SERP
As always, many features and experiences are listed daily on the SERPs. Here are some documented by the one and only Barry Schwartz:
1) Google Business overview on Google maps:
Sources: Google My Business Insights Now on Google Maps Profiles
2) URL with capital letters:
Source: Google tests capitalizing retrieval URLs in search results
3) Distance from the hotel to the main attractions of Local Pack:
Source: Twitter: Gus Pelogia
GOOGLE ADS NEWS
Seasonal adjustments in Google Ads
Google Ads has added manual seasonal auction adjustments to Smart Target CPA and Target ROAS strategies. Now, if you expect a change in the conversion rate, you can define a new coefficient. This adjustment is recommended for short sales and promotions of one to seven days duration. At the end of this period, the settings will return to normal bidding mode. This type of adjustment is currently only available for search and display campaigns.
Source: Introduction of Seasonal Adjustments for Smart Auctions
Rules Update for Google Adsense Publishers
In the coming weeks, Google will simplify the rules applicable to publishers in Google Adsense. The usage rules will now be divided into rules for Google publishers and restrictions for Google publishers. The first will indicate which types of content can not be monetized (illegal or sexual content).
Publisher restrictions will describe content types that do not appear to violate Google's policies but are not suitable for all types of advertisers (for example, tobacco and alcohol). Amy Gesenhues of the SEL remarked an important point: "It should be noted that Google does not launch any new content strategy, only a restructuring of the presentation framework."
Sources: Simplifying our Content Policies for Publishers, Google is Taking Steps to Simplify and Standardize Content Rules for Publishers
GOOGLE TOOLS NEWS
The old Google search console is no longer
The old version of GSC is officially closed. The announcement was posted on the Webmaster Central blog on September 9th. "From now on, if you try to access the old home page or the dashboard, you will be redirected to the corresponding pages of the search console," says the statement. Some tools will still be available in the old interface. You can find the list of existing tools and reports here.
Webmasters and SEOs around the world pay tribute to the old search console by posting tweets with the hashtag #SCmemories. Here are some of them:
From solving sitemap problems to using the full graph of all the structured data of a site, the data was helpful. It's always helpful to know how Google sees a site. And a big thank you for providing this for free. #SCmemories https://t.co/ro1WCA4rvm
– Jeannie Hill (@essentialskill) September 9, 2019
Source: Goodbye to the old search console
Automatic DNS check at the GSC
With the advent of new domain owner features in the Google Search Console, domain verification has been added to the help of DNS records. But it turned out that this type of verification is often problematic because not all site owners know where and how to add a txt record in the domain's DNS, and some simply do not have access to DNS records. .
Therefore, the automatic DNS check has now appeared in GSC. Google has signed an agreement with several of the most popular domain registrars, which greatly simplifies domain verification. But if your registrar is not on this list, you will still need to add the entries manually.
Source: Auto-DNS verification overview in the new search console
New service options in GMB
Google My Business allows certain types of businesses to select specific types of services. For example, plumbers can indicate what they are repairing (faucet, shower, toilet, etc.). In addition to plumbers, new categories are available for private teachers, translators, music schools, etc.
Source: New Service Options in Google My Business Dashboard
Hire by Google is closing
Google plans to close its recruiting service on September 1, 2020. The reasons for this decision are not disclosed. The project as a whole has been described as successful, but the company considers that it is necessary to focus on other products. For the moment, the subscription fees have been suspended and the service can be extended for free until closing.
Source: Google Sunsetting Hire
Desktop version of YouTube Kids
YouTube launches the new YouTube Kids web version with "safe" videos for kids only. Previously, YouTube Kids only existed in the form of a mobile app, but it is now a separate site. On the YouTube Kids website, as in the mobile application of the same name, the videos are categorized by age and no ads targeted. YouTube Kids also has its own design, large fonts, no comments, and likes.
Sources: YouTube Launch of YouTube for Kids, Update on Children and Data Protection on YouTube
New Movie Recommendation Service for Mobile Users
Google has launched a new feature to search for movies on mobile. Now, for queries like "What to See", users can click the "Best Choices for You" button to open a carousel containing movies and TV shows. The carousel will be based on personal preferences, and a swing to the right or to the left may influence the recommendations. By clicking on a particular movie, you can see a list of sites on which you can watch it. Until now, new features are only available in the United States.
Source: Find the best movies and new favorite series this fall
Here is all the news about the research we have for you, but stay tuned for our next resume in two weeks.