IMDb, the television and movie database owned by Amazon, has launched an ad-supported video-on-demand service called Freedive. . It is available in the United States on the IMDb website, Amazon Fire TV devices, Amazon's Roku channel and on mobile devices via the IMDb app.
Why should advertisers care?
It is estimated that Amazon is the third largest seller of digital ads in the United States, behind Google and Facebook. With the launch of Freedive, Amazon is expanding its advertising options and advertising revenue opportunities to premium content – and challenging market leaders in the burgeoning video advertising industry.
According to the Variety Report, Amazon IMDb has more than 250 million unique users per month worldwide and offers more than 130 feature film titles and 29 free TV shows. Col Needham, CEO of IMDb, said in a statement: "We will continue to improve IMDb Freedive based on customer feedback and will soon make it more accessible, including on IMDb's leading mobile applications."
Land Marketing reaches out to Amazon to learn more about the buying, targeting and media data options for video advertising on Freedive and will be updated as we receive more updates.
To Learn More About Freedive's News on Amazon
As a "AVOD" (Supported Video Freedive's Services Include Sony's Crackle, Vudu, Walmart's Tubi, Xumo and Pluto TV Amazon's Fire Stick TV customers can launch the video-on-demand service by clicking on the IMDb Freedive icon in the "Your apps and channels" menu option. the voice command Alexa, "Alexa, access to Freedive. "According to Variety, Amazon plans to continually add new entertainment titles to Freedive's movie and TV show backlog. This should, in turn, open more advertising inventory.
About the Author
Amy Gesenhues is the editor-in-chief of the Third Door Media General Assignment. From 2009 to 2012, she was an award-winning columnist for several dailies from New York to Texas. With over ten years of experience in marketing management, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com and Sales and Marketing Management Magazine. Read more articles from Amy.