Facebook gives users more details about the data used to target ads

Facebook adds new details to its "Why does this listing appear?" Feature for users. It now shows the interests and categories used to target the ad and how the ad's targeting information was collected, ie the website or the Facebook page. that a user can have visited. The tool refers to options for hiding ads from an advertiser or removing ad targeting data from his or her profiles.

Preferences for Facebook ads (a page in the user settings) have also been updated to include two sections: one displaying advertisers loaded a list containing user information and another listing companies that have downloaded and shared lists containing user information.

"In this section you will see the company that originally downloaded a list, as well as any advertiser who used this list to serve you an ad in the last 90 days," writes Sreethu Thulasi , Facebook product manager.

The Preferences pages also announce the advertiser's phone number or email address.

Why We Should Care

Facebook's efforts to be more transparent with users regarding their advertising practices are forcing the company to raise the curtain on the ad targeting strategies of many advertisers. . This decision means that marketers must use legitimate resources to collect data and create audience lists.

There is always a risk that a user may not be satisfied with the targeting of an advertiser, even if his information has been correctly collected. As more and more users begin to take advantage of Facebook's ad targeting controls, advertisers may lose their campaigns.

The reality is that social platforms are changing, forcing them to reconsider their strategies. The savvy marketers understand the need for greater transparency in terms of ad targeting and the fact that an advertising platform offering an honest and authentic experience can be beneficial for both consumers and brands.

Learn more about the news

Facebook has launched the feature "Why was this announcement launched?" more than five years ago, giving users the ability to hide specific ads in their feed. Earlier this year, Facebook began showing users how advertisers and third parties are using their contact information to target their ads. Facebook.In April, Facebook added even more information to the feature "Why does this ad show up?", Adding the date of uploading a custom audience used to target the ad and the marketing agencies or partners who collaborated with the advertiser to create it.

About the Author

Amy Gesenhues is a senior writer at Third Door Media, featuring the latest news and updates from Marketing Land, Search Engine Land and MarTech. Today & # 39; hui. From 2009 to 2012, she was an award-winning columnist in several dailies from New York to Texas. With over ten years of experience in marketing management, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO and Sales and Marketing Management Magazine. Read more articles from Amy.

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