Do you want to rank # 1? 6 tips for creating friendly content for SEO via @ashleymadhatter

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SEO typically involves a slight lag around the tags, the cautious creation of highways to allow bots to search for your pages, and the meticulous linking of authoritative websites to slowly climb the rankings.

It is true that the approach "if you build it, they will come" web content does not generate traffic – because good content does not always surface – it is also true that the limits of your content are the limits of your ranking. .

Think of your content as the potential ceiling of your page rank and your SEO strategies for real progress toward this ranking.

Even with perfectly optimized pages, quality B content was probably won. do not reach a Google ranking # 1.

On the other hand, category A + content without SEO can begin to become obsolete and acquire mold on the second page of Google.

Set aside your Excel Sheets, for a minute, search for keywords and optimization guides.

Now let's talk about the practical details of a friendly content for SEO that can potentially be ranked No. 1.

1. Add variety to your content

There are not two people who look alike.

Some people want pieces of dense text, others loose and colorful explanations.

Some people want videos, pictures, and audio files, while other people are distracted and rebel at the sight of these gadgets.

Depending on the page and the target audience, it may be appropriate to have videos or images in addition to the text. .

Do not slow down your page with useless files, but remember that a wider variety of content will allow you to satisfy the intent of more researchers.

text and video on the same page – giving options to the personality of each researcher.

A greater variety of content, combined with neat writing and a depth of healthy content, will help increase the average time you spend on the page.

A higher average page time is a good indicator of your engaging content and user experience.

Keeping users on your site longer is a good thing – and we can get something by adding useful types of content per page.

2. Make sure your writing is polite

People read about 20% of the words on a website. Since there are not really words on the words they will read, you can not just make a few sentences designed to be successful. They must all be winners.

Not everyone can bleed at 70 words per minute in crystalline prose. Even if you do, you may not have the time to write all the content on your website.

Whether you are rushing to write a blog post before you embark on your next event or to receive articles from a third party, a little good editing will help you to create user-friendly content for SEO.

Editing programs, such as Hemingway Editor or Grammarly, are at the heart of simple grammar and readability issues. You do not need to read the article with a fine comb, but simply correct the problems reported by the editors.

You can then go further and use the tool via a template such as SEMrush's SEO Content Model for specific SEO recommendations.

Note: "polite writing" does not represent a single form. Corporate blogs, humorous websites, and news articles all require different tones, levels, and writing styles to be considered refined in their respective fields.

If you are trying to enter a congested space, push the limits of acceptable content.

Add humor, advantage, intelligence, self-confidence, sarcasm or charisma. Loosen the writing and let the metaphors sing.

Add notes between two for interactive content. Shorten paragraphs and use bullets. Use loose, colorful prose. Find a unique and engaging voice that mimics demographic jargon.

3. Using Abbreviated and Abbreviated Content

At the beginning of the Web, abbreviated content allowed you to gain market share at a hundred words pop.

You could produce a lot of articles, with few words and quickly, to generate a lot of traffic.

With increasingly congested Web spaces and demanding searchers, Google's algorithms began to focus on longer and longer content.

If your goal is to satisfy the researcher's query and choose between a 250 word article and a 3,000 word article, there is usually a greater chance that the article of 3,000 words contains something that respects the researcher's intent.

Yet sometimes this 250-word article provides the quick answer in a beautiful selected excerpt, and those other 2,750 words are no longer needed and are definitely not read.

According to one set of searches, the ideal content length for high ranking pages should be about 2,000 words. This is a good starting point and a great place to rate your word count, but it's not the holy grail.

You have to test A / B with your visitors to see what kind of content they like. best – short or long.

I always suggest mixing, no matter, because if the user prefers a short day, the algorithm may prefer a long day.

to see historically what word length has been most beneficial in the past.

4. Knowing the Difference Between Authority and Originality

If you've been broadcasting user friendly content for some time now, you've probably noticed a fundamental paradox in the advice you've been given SEO data that Google wants to rank pages.

On the one hand, you were asked to cite sources, authoritative links, expert advice and saved statements.

On the other hand, you? We were also asked to value original research and content that adds value through new claims. Basically, you should avoid scratching the content and avoid unverified statements.

Go ahead, press the experts, but go over them. Never overwrite your links and searches, but add something new and original, something that your specific audience would like.

You need sources to back up your content, but you need to go beyond these sources for A fascinating story and not just another "How to use X and Y".

A few creative links and a fascinating story will help your content to cross the line between authority and originality.

Think about mobile optimization (but do not forget about office)

In the United States in 2018, telephone traffic exceeded desktop traffic by 60% to 40%. However, the total time spent on the Web has been flopped, with desktops surpassing phones by 60% to 40%.

Mobile traffic is an important activity, but keep in mind that mobile searches are typically more specific and targeted than computer searches.

Many of these mobile searches will be for "pizza in San Diego," a tag related to a current story or a simple cooking issue while baking muffins.

Telephone searches are generally more integrated into the lifestyles and activities that people already do.

If you have content that people will usually access from an office, focus on these elements long and keep the shorter informative responses intended for mobile users.

The important thing is to satisfy both parties and not jump the all-mobile train.

6. Match form to content

There is no winning formation for the presentation of web page.

When we talk about form, we are talking about:

Number of words.Comp structure ntenu .Tone of the piece.HTML tags.Title and META tags.

If you understand what content is trying to communicate and what kind of search content is satisfied, you can expand the form of the page around the content.

If it is a technical article on plumbing or securities trades, go directly to the introductory paragraph point. If you have a list of comedies, your audience will be a little more indulgent about slow starts.

Google's advice to "create pages for users, not for search engines" remains the best advice you can get.

Creating a good plan for your content before you start inserting words into a page will ensure the maintenance of the integrity of the article.

The best articles do not just read like a nice test, they look like clean paint, with tags, titles, fonts and titles that create a unified piece.

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