Liz Willits, senior content marketing strategist at AWeber, recently analyzed over 1,000 emails from 100 of the world's leading marketers. She found that the average length of e-mails is 434 words and that the average length of subject lines is about 44 characters.
But if you want to stand out in the inbox, you can not be mean.
Willits delved into his research with author and marketing guru Tim Cameron-Kitchen, on his popular podcast, Exposure Ninja. Willits explained that while the average formula for email is a good starting point, the best performing email marketers are going against the grain. They do the opposite of what is popular.
You can do the same thing, said Willits on the podcast. Take emoticons in the subject lines, for example.
"According to our research, only 6.9% of people use emojis in their subjects," Willits said on the podcast "If most people do not use emojis in their subjects, this could be a good idea to try to use them and see if this has an impact on the opening rates of your email.This could help you stand out from the other messages in the inbox. Successful email marketers are the ones who succeed because they are unique. "
To learn more about writing unique and powerful emails that open and click, listen to Liz's advice on the Exposure Ninja podcast, episode 132 (Lessons Learned from E-Mail Marketers the most successful in the world). Or listen to your favorite podcasting apps like Stitcher or Spotify.
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