At his C3 conference in New York the week last, the content marketing software publisher, Head of Orchestra, has announced plans to integrate audience demographics and expand its search capabilities with Social media analysis for his Searchlight. Platform. For existing customers, multichannel content scans are now available via a closed beta release.
Why we should care. Conductor claims to be the first to include social and demographic data in his business SEO platform. Well executed, it can help marketers better understand who is watching their content and what viewers want, so they can discover new audiences and sharpen their content marketing efforts.
Although currently in a closed beta version, Conductor's multichannel analysis can be a step toward a better multi-touch attribution. This is something to watch for as a more detailed overview of the buyer's journey can help discern which elements of a campaign are working and which bottlenecks exist.
Learn more about the ad. Audience demographics and social media analytics are being rolled out at the end of the second quarter. The company also announced other features, including:
Content Briefs – Ability to create and disseminate content summaries, containing search information, social and demographic information, directly from the platform. People Also Ask – A section of the topic report marketers are discovering the questions posed by their audience. Expanded Data Scope – The orchestra leader says increase the amount of data available for reporting and the number of people. analysis, which should help customers determine the visibility of their keywords beyond a sample.
About the Author
George Nguyen is an Associate Editor at Third Door Media. His background is in content marketing, journalism and narration.