Can not decide a bid strategy? Hesitating between manual and automated? You are not sure to use Smart Bidding because everyone seems to say the same?
Google has a lot of bidding strategies, which is great. But with so many choices, it's not always easy to know which one to use.
There are many tips on what is best for other people. At the end of the day, the bottom line is to continue testing and monitoring performance for yourself. This will help you make an informed decision (especially when integrating Smart Bidding into the mix).
If you need a little shortcut, however … this script protects you all!
The script allows you to monitor the performance of a set of bid strategies in your campaigns based on predefined settings.
It can analyze a number of automated and manual bidding strategies, including: Manual CPC, Manual CPV, Manual CPM, Target Search Page Location, Maximizing Clicks, Maximizing Value of conversion and sharing of the target higher redistribution. CPA, ROAS target and maximizing conversions.
Since their launch, smart auction strategies have had mixed results and an even more mixed reception. Nobody can deny that they have continued to improve, but neither is it a unique solution. That's where this script comes in.
Once you've set campaigns and bidding strategies to review, it generates a report on the following statistics: CPCs, Clicks , conversions, cost, CTR, impressions and Top. Print rate. And before you ask: yes, you can change these metrics. If you want to add some, look here.
How to use the script
Create a copy of this spreadsheet first.
Then, you need to enter the account ID and campaigns you want to monitor (based on the name filters), the auction strategy to analyze (trick: let the empty cell to include all of them), as well as the statistics on which you want to generate a report.
Once you're done, copy and paste the script below into a new Google Ads script (Tools> Global Actions> Scripts). Before you run it, edit the variable SPREADSHEET_URL with the URL of your spreadsheet.
If you wish, you can also choose to ignore or include paused campaigns by editing . ] ignorePausedCampaigns variable to true or false, respectively.
Once this is set up, you are ready to run the script and see the magic unfold!
The opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Associated authors are listed here.
About the Author
Daniel Gilbert is the CEO of Brainlabs, the best paid press agency in the world (self-declared). He has started and invested in a number of big data and technology start-ups since his departure from Google in 2010.