Check out SMX East's SEO and SEM Sessions

Serious marketers like you know that in a constantly changing industry, it's critical to re-evaluate what's new, what's new, and what's next …

The most recent penalties with Google and Bing What is the importance of page speed? Should voice research be a priority for your company? Do you know how to take advantage of new e-commerce platforms such as Amazon Advertising? What about offline conversion tracking?

… the list goes on. Get answers to your burning questions about SEO and SEO and learn how to navigate the latest search engine marketing changes in SMX East, November 13-14 in New York City !

Programmed by search engine publishers Earth, this year's conference is a content source led by experts … more than 90 sessions covering all activities, agency operations (news!) Looking local multi-site brands (also new!), going through video, content, mobiles and of course. , our bread and butter: search engine optimization and search engine marketing.

Here is an overview of the SEO and SEM sessions on hold:

SEO

Destroy the Periodic Table of SEO Factors: 2019 EditionLearning Winners of Google Algorithm Updates : in the background with the Google Search Console and Webmaster Tools Advanced BingTactic for a world first indexing the worldWorld Conversation and Impact of Voice on SEOJavaScript: The Swiss Army Knife of SEO Schemas and Structured Data: from "hidden" gold for SEOs responding to the need for speedThe right way to test your reorientation campaignsGet the challenges of the enterprise SEO referencers

SEM

Break down the periodic table of SEM factors: Factor: 2019 EditionHow Well Up Testing For Accounts Of Any SizeImprising Tests, Profitable ResultsExhaustive Reports For SEMS D e the targeting practice targeting perfection: your key to better resultsBy the hood with Google Shopping, Amazon and Walmart AdvertisingThe offline conversion tracking
Clarifying troubled waters of AttributionConversion Optimization for the long term Roundtable: Operation of automation and when to useAsk the SEM

And do not miss the key SEO and SEM notes:

Speech Speech with Rand Fishkin – Google: Search Engine Everyone to everyone Competitor. In recent years, Google has been the main traffic driver for almost all existing Web businesses. This is still true today, but a strange new trend is emerging: Google becomes your main competitor. From travel to sports, news and answers on all topics, the search giant is working harder than ever to keep users on Google rather than sending them to your sites. In this presentation, Rand will show, with the help of data provided by tens of millions of devices, the help of the clickstream, the evolution of the Web landscape and the compete with Google in a game controlled by them. SEM Keynote Conversation with Microsoft Advertising. With a 20% market share, Bing offers advertisers many ways to reach new markets. In this talk, moderated by Ginny Marvin, editor-in-chief for Search Engine Land, you will discover the work of the Microsoft advertising team, the advertising opportunities developed for the platform and the direction of the research from Microsoft. Main SEM conversation with Google. Nic Darveau-Garneau, Chief Evangelist for Google Research, working with Google's most sophisticated advertisers to improve the profitability of their campaigns, will share an illuminating conversation with Ginny Marvin, Editor-in-Chief of Search Engine Land . Both will discuss the evolving role of search engine marketing following machine learning and automation, as well as the steps that SEM practitioners must take to succeed in this new world.

The agenda also features two new exclusive new ones. tracks dedicated to agency management and local search of multi-location brands. Take a look at some of the sessions and speakers in store:

Agency Operations and Management

Cost-Effective Pricing Strategies for AgenciesManaging Customers, Managing and Managing Them customer transitionsFind the step: give the best of yourself without leaving out the goodsGetting Your mix of agency services Right

You will hear agency experts, such as …

Rod Richmond (Clean Digital), Julie Friedman Bacchini (Neptune Moon) Jeff Campbell (Resolution) Katy Lucey (Tinuiti) Duane Brown (Take Some Risk) Amy McClain (Clark + Meyler) Justin Freid (CMI / Compass)

Local Brands Search multi-locations

Ranking in Google Local and Google MapsGoogle My Business A to ZManaging reviews on multiple local platformsLocal presence management for multiple BrandsFuture-Now Local Search: assistants, voice, maps, and c.

Get ready to learn from multi-location and local search experts, including …

Viru Purna (Microsoft) Javi Tanu (IBM) Greg Gifford (Wikimotive) Cori Graft (Dan Seer) Leibson (Local SEO Guide) Adam Dorfman (Reputation.com) Monica Ho (SOCi)

Ready to enroll? Choose your ideal package:

All Access: All sessions, keynotes, networks and equipment. Book now and save $ 300 on on-site rates! Access + Workshop Set (the best value!) : The complete SMX experience + your choice of immersive workshop a day. Book now and save $ 600 on on-site rates! Expo +: Access the exhibition hall and some networking events, as well as downloadable presentations with speakers, WiFi access, refreshments and more. Book now and … it's free!

Register now and see you in New York

About the author

Lauren Donovan has been working in online marketing since 2006 , specializing in content generation, organic social media, community management, real-time journalism and holistic social friendships. She is currently Director of Content Marketing at Third Door Media, parent company of Search Engine Land, Marketing Land, MarTech Today, SMX and The MarTech Conference.

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