Best tweets from #SEMrushchat: Live Site Audit

This week's #SEMrushchat was a live audit of the site. Our guest, Andy Drinkwater, and our community answered questions about SignalBoosters.com. Below, I have detailed the ideas, recommendations and conversations held during the chat. When reading, do not forget that everyone looks at this website from a different angle. Some considered it from the point of view of SEO, others were considering marketing and content strategies, and others were looking at the site from the customer's point of view. Although we may not all agree on each other's points of…

New Hotspot Law Site as ZocDoc for Lawyers

Local search is probably more visible than since the advent of Google Maps. Yet, paradoxically, there is almost no innovation for consumers. Google, Yelp, Facebook (a bit) and a whole range of apps and specialized verticals, some of which have just survived but are not thriving. Little or no "horizontal" innovation. Part of the lack of "horizontal" innovation at the local level is probably due to the fact that venture capital does not want to finance anything that goes directly against Google. The company can now appear to many investors…

Microsoft Research and LinkedIn's Revenue Growth Slow for Third Quarter Consecutive

Microsoft released quarterly results higher than expected Thursday, but the two business areas that matter most for digital advertisers – search engine advertising and LinkedIn – have again dropped growth from one fiscal year to the next in the last quarter of its 2019 fiscal year, which ended June 30 . One-digit revenue growth from search advertising . With an increase of only 9% in the fourth quarter over the previous year, search-related advertising revenue grew more slowly than expected in the previous quarter, said Amy Hood, the company's chief…

Google adds the basics of JavaScript SEO to its search developer's guide

How does Googlebot handle JavaScript? Image Source: Google Search Developer's Guide On July 18, Google added a section on the basics of SEO JavaScript to its Search Developer's Guide. It includes a general description of how Google treats JavaScript, as well as some best practices. Content of the document. In addition to an overview of how Googlebot explores, renders, and indexes JavaScript Web applications, the guide provides basic tips and links to more detailed Google resources, including: Describe your page with unique titles and snippets. JavaScript allows SEOs to define…

Google adds the basics of JavaScript SEO to its search developer's guide

How does Googlebot handle JavaScript? Image Source: Google Search Developer's Guide On July 18, Google added a section on the basics of SEO JavaScript to its Search Developer's Guide. It includes a general description of how Google treats JavaScript, as well as some best practices. Content of the document. In addition to an overview of how Googlebot explores, renders, and indexes JavaScript Web applications, the guide provides basic tips and links to more detailed Google resources, including: Describe your page with unique titles and snippets. JavaScript allows SEOs to define…

When bad user-generated content arrives in good companies

There is no doubt that the growth of user generated content (UGC) is one of the phenomena the most fascinating of the digital era. The opportunity for ordinary citizens to become publishers through criticism, visual narrations, tweets and other forms of content has equaled the playing field between consumers and businesses and given voice to millions of people . However, not all UGCs have good quality content – which is a problem when poorly designed and poorly formatted UGCs appear on a company's digital real estate. In other words, no…

9 ways to get the most out of building SEO links with SEMrush

Hypertext links being one of the main factors in Google's organic ranking algorithm, the creation and management of a successful backlink profile is a major SEO concern. The SEMrush team is proud that our database reached 16.7 billion backlinks in 2019. To help you get the most out of our SEO link building tools, we've put together a list of the best "moves" that will keep your collection of links upstream clean and growing. In this list you will find suggestions on how to: Gather ideas for building links and…

Intensive Video Marketing Course

Need help getting started with video marketing? It's one of the hardest things to learn for many businesses, but it's not as hard as it looks! You can do it. Below are seven quick videos that will help you find content ideas, set up a YouTube channel, choose keywords for optimization (and creation), create scripts , load, set ads, and measure results. Video 1. Introduction You will learn: Why video marketing is crucial for your business How videos can lead you to the top of the SERP. How to find…

Ultimate Guide to Google's Custom Hearings

If you appreciate you can apply step-by-step strategies to marketing strategies that can be applied immediately or shared with customers to make them drool with excitement, this article is for you. Let's face it, the modern advertising ecosystem suffers from the returns . . As consumers, we are bombarded daily with advertisements (mostly uninteresting) by companies trying to convince us Buy their products, use their tools, or ask for their services. ] customers. [19459002194590031945900319459003OntheotherhandasdigitalmarketersandaccountmanagerswewerespoiledwithaplethoraofadvertisingproductsdigitalatourfingertipsUnfortunatelythishasledtomassivewastageinadvertisingbudgetsandtoaninfluxofirrelevantandembarrassingonlineadvertisingexperiencesasbrandsandadvertisingagenciescontinueto "vaporize and pray" hoping to get lucky and acquire new customers. So what is the solution?…

#SEMrushChat's Best Tweets: Best Practices for Social Media for Small Businesses

Many small businesses need marketing suggestions in social media. They often have less manpower, less budget and less time to be creative and manage their social relationships. So last week, our team and guest Jaime Shine – @jaimeshine discussed the best social media practices that small business owners can use with our #SEMrushchat participants. I was really impressed by the detailed and varied ideas of those who help small businesses create effective social strategies every day. The SEMrush team would like to thank everyone who offers suggestions, tactics and ideas…