Less is More: Finding Double and Low Value Archives with XPath and Custom Extraction

In this article, I describe a method that allows to identify duplicate content elements to improve the quality and focus of your ad pages. This is imperative to improve rankings in Google, allowing potential customers to quickly find what they want and sales conversions. This process includes empty and poor quality taxonomies such as product list pages, blog categories, and tags. E-commerce companies often have several products, categories and subcategories, many of which bring no added value. It is best if the number of targeted pages corresponding to the number…

TripAdvisor claims to have blocked or removed nearly 1.5 million false comments in 2018

The majority of consumers (80% – 90%) regularly consult reviews before buying anything, whether online or offline. The powerful influence of opinions on buying behavior has spawned a craft industry of false comments, a problem that is gaining momentum on large sites such as Amazon, Google and Yelp, among other places . Just over 2% of the opinions submitted were fake. TripAdvisor is one of those other places, where critics are the heart of the company's content and the main reason for visiting consumers. How much of the evaluation activity…

Visits to stores now available for smart auction optimization in Google Ads

Advertisers who measure the number of visits to their Google Ads accounts can now integrate visit data into their strategies smart auction. Why should we care? The update allows stores with physical locations to optimize with and for pedestrian traffic in addition to online conversions with smart bidding. Smart bidding strategies use automatic learning to predict when a conversion action is most likely and adjust bids at the time of the auction accordingly. Research and Purchase. All advertisers in search and store campaigns are now allowed to visit stores in…

Common challenges to agencies and solutions: an insider's point of view

The struggles of the agencies are real; we talk about it all the time at SEMrush. One of our goals is to provide you with as many solutions as possible. So we asked our community what was the main problem of their agency: management, customer management, training or work efficiency. As you can see, the efficiency of the work was winning, but all the problems seem difficult, according to the comments we received. For ideas and solutions, we contacted homeowners and agency managers to ask them what their biggest challenge…

Correcting SEO Errors During Development Using Automated Testing

Last June, I had the pleasure of introducing to SMX Advanced one of my favorite topics: l & rsquo; # 39; improved collaboration between SEOs and developers. About JavaScript for SEO, I took the opportunity to present a practice that, in my opinion, can solve a painful business problem: the high cost of resolving SEO problems in the when you can detect them during development using automated test techniques. How often do you learn that a meta tag robots noindex figure in the wrong pages put into production and causing…

Search Ads 360 Deploys Auction Auctions for Google Search Campaigns

Google Search Ads 360, Google Marketing Platform's Enterprise Search Management Solution for Advertisers and Agencies manage campaigns on multiple search engines, added bid auctions for offers on Google Search. Why We Should Care For Search Ads 360 users, the Smart Bidding features offered by Google Ads are integrated into your Google search campaigns. Smart auctions use machine learning to perform real-time bidding based on a number of signals such as device, location, and time of day. Auction Auctions analyze the history of your account, the conversions recorded by Floodlight, Google's…

Correcting SEO Errors During Development Using Automated Testing

Last June, I had the pleasure of introducing to SMX Advanced one of my favorite topics: l & rsquo; # 39; improved collaboration between SEOs and developers. About JavaScript for SEO, I took the opportunity to present a practice that, in my opinion, can solve a painful business problem: the high cost of resolving SEO problems in the when you can detect them during development using automated test techniques. How often do you learn that a meta tag robots noindex figure in the wrong pages put into production and causing…

5 essential elements to the success of local marketing

United States. Businesses of all sizes are expected to spend $ 154.6 billion on local advertising in 2020. The growth of local marketing is driven by low unemployment and overall optimism for future growth, which has led to an increase consumer spending and a desire by advertisers to capture these dollars. . Local marketing solutions for multi-site businesses analyze the rapidly expanding market of local marketing solutions and the five essential elements to the success of local marketing: List Management Local SEO Pages Local Destination Reputation Management Paid Research and…

Structured breadcrumb data reports are now available in the Google Search Console

Structured breadcrumb data reports are now available on the Google Search Console, Google has announced. You can access the report in the Improvements section of the left navigation panel. Structured breadcrumb data reports are now available in the Google Search Console. Image: Google. Why We Should Care The navigation paths in the navigation paths show users the position of a page in the hierarchy of your site. By marking your pages with structured data in breadcrumbs, search engines display this information to users. If your feed does not show up…

Structured breadcrumb data reports are now available in the Google Search Console

Structured breadcrumb data reports are now available on the Google Search Console, Google has announced. You can access the report in the Improvements section of the left navigation panel. Structured breadcrumb data reports are now available in the Google Search Console. Image: Google. Why We Should Care The navigation paths in the navigation paths show users the position of a page in the hierarchy of your site. By marking your pages with structured data in breadcrumbs, search engines display this information to users. If your feed does not show up…