Using knowledge to find new audiences and test awareness campaigns

You have tried audiences with custom intentions. You have tried custom affinity audiences. You are unable to resize your managed placements. You know you want to increase your awareness, but beware of testing broader targeting options. Which audiences should you test next for your display campaigns in Google ads? The Audiences Insights tool from Google Ads Audience Manager is a great resource for display ads. I will show you where to find this tool and how to use this information to find new combinations of audience to test. Let's first…

Google Ads now makes recommendations on report columns

Recommended columns are now visible in all accounts. There are 13 categories of metrics columns and attributes available in Google Ads. Google has now added a recommended column category to draw attention to columns related to your account and campaign settings. What's New For the moment, the recommended report columns are limited. The type of bid strategy indicates whether you are using bid automation. With this update, the bid strategy type will no longer be a required column, which will allow your reporting tables to include a different metric or…

The first data published on Google in March 2019 show an interesting trend

JustinBieberMusic.com seems to be one of the first winners of the latest update of Google's algorithm. Data collected this weekend by vendors tracking Google Changes in search results suggest that many of those who recorded earnings with the August 1, 2018 main update have suffered negative impacts with the last major update in March 2019. Meanwhile, those who found negative impacts with the main update of August 1, 2018 recorded gains with the update last week. To be clear, it was not everyone – but there were a lot of…

Waze conquers the "dark digital zone" through the coordination of ads in the car and out of home

Waze discovered something that Google Maps does not have: advertising. In 2017, Waze tested its first ad blocks and, in 2018, officially launched Waze Local advertising. Since then, she has expanded her offering, including a new relationship with WPP and a compelling new link with traditional poster advertising on a billboard (outdoor signage) that could be a great update for the industry. . Partnership with McDonald & # 39; s. Last October, Waze (owned by Google) and McDonald's tested a campaign combining display ads in the car. Waze has set…

Google on the main update of March 2019: it is not the biggest update we have published

It is still a bit early to say more about what the March 2019 main update that passed March 12 search engine marketers, but Search Engine Land was able to get other questions from Google. Read between the lines. When asked if this new main update cancels previous updates, possibly the August 1 main update, a Google spokesman wrote us a comment: "We're improving constantly our algorithms and we are improving in the future. " But Google did not say no. In other words, Google stated that it was making…

The first data published on Google in March 2019 show an interesting trend

JustinBieberMusic.com seems to be one of the first winners of the latest update of Google's algorithm. Data collected this weekend by vendors tracking Google Changes in search results suggest that many of those who recorded earnings with the August 1, 2018 main update have suffered negative impacts with the last major update in March 2019. Meanwhile, those who found negative impacts with the main update of August 1, 2018 recorded gains with the update last week. To be clear, it was not everyone – but there were a lot of…

Building an Attribution Strategy

Customer journeys are complex. Getting an accurate and complete picture of your marketing attribution (the channels that drive leads and conversions) is essential to getting the best return on your marketing. In this guide, CallTrackingMetrics presents various channel assignment strategies and describes how CallTrackingMetrics can help you get a complete picture of the marketing journey. Visit Digital Marketing Depot to download "Find Success with Assignment and Tracking Calls." About the Author Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We offer hosted white papers and…

A WordPress Security Plan for SEOs and Developers

WordPress provides a third party with the total number of websites. This is the CMS platform of choice for our community since the middle of implementing many SEO features of WordPress. It is therefore attacked relentlessly, largely for reasons of SEO spam, but the attacks can get worse. Here is an overview of the basics of WordPress and ways to ensure the security of your WordPress site. WordPress safe? The latest version of WordPress is very secure. Failure to update it, among other things, can make it dangerous. That's why…

A WordPress Security Plan for SEOs and Developers

WordPress provides a third party with the total number of websites. This is the CMS platform of choice for our community since the middle of implementing many SEO features of WordPress. It is therefore attacked relentlessly, largely for reasons of SEO spam, but the attacks can get worse. Here is an overview of the basics of WordPress and ways to ensure the security of your WordPress site. WordPress safe? The latest version of WordPress is very secure. Failure to update it, among other things, can make it dangerous. That's why…

Australian Industry Seeking Action

The Office of the Australian Ombudsman for Small Business and Family Enterprises (ASBFEO) tackles fraudsters heading for SEO. Ombudsman Kate Carnell said the industry was plagued by "horror stories" in which small businesses (SMEs) get scammed by "too promising and underperforming" SEO consultants. Advocacy for regulation SEO. She called on Australian SMEs to make themselves known and intends to present her findings to the Australian Competition and Consumer Commission in order to trigger new regulations. The ACCC would have already launched an extensive "survey of digital platforms", but would not…