Paid supports, explained in 400 words or less

An effective content strategy is not based on a single tactic. To generate qualified leads, you must regularly publish interesting and quality content, explore guest blogging opportunities, identify co-marketing campaigns, and develop a strategy to promote that content. What's a paid support? Paid media is a method for organizations to promote their content through sponsored social media messages, display ads, paid search results, video ads, pop-ups, and newsletters. 39; other multimedia media on sale. Paid media can be a good opportunity to expand the reach of your brand, get more…

13 ingenious ways to get more comments on Instagram this month

If you're not totally dependent on Instagram like me, you could spend a day or two without checking your application. And when you check your feed, you may notice that some friends messages were shared just a few minutes ago, while others may be a few days old. So, what gives? Why is your Instagram feed no longer chronological? Like many other social networks, the Instagram algorithm has changed. In this article, we will quickly introduce you to the novelties of the algorithm, as well as tips to create the…

The new mParticle API could help marketers with "anonymous user" data

mParticle client data platform has released detailed information on new APIs, platform features and aliases identity to improve accuracy and control of data. The updates include a nickname creation API for managing and merging client profiles, mParticle SDK security updates, and Google Tag Manager integration. Why We Should Care Many marketers were surprised at how to deal with unknown user data for years. This new API could allow marketers to track the entire customer journey, providing key performance information by integrating "anonymous user" data into a customer profile for visibility…

Marketing Survey 2019: Trends in US Pay

In our 2019 Survey of Marketing Technologies and Wages, we broke down wage information into the marketing landscape in Canada. the goal of constituting a reference for professionals in the sector. Previously, we had planned to market compensation from a global perspective, by analyzing cumulative wages worldwide. This time, we explored marketing salaries in the United States to highlight the trends of the majority, identify major disparities and draw our attention to changing roles in the digital industry. The majority of survey participants identified one of the following types of…

Warning, advertisers: Facebook reduces advertising space for mobile news feeds

Facebook changes the format report for publications and advertisements in its mobile news feed. As of August 19, the publications and ads in the mobile news feed will be displayed in 4: 5 format, which means that they will be shorter than the original format 2: 3. For advertisers, this means the ads will show fewer lines of text and the maximum height of the photos or videos in the ad will be reduced to accommodate the new design: "The highest aspect ratio supported for unrelated images and for videos…

How "Black Friday in July" was black for retailers who did not call Amazon?

Amazon stated that this Prime Day (July 15-16) was "the largest shopping event in Amazon's history", with sales exceeding sales of Black Friday and Cyber Monday combined. Indeed, Prime Day is the third mega-event for online shopping (the others being Cyberweek and Labor Day), with online retail sales exceeding $ 2 billion according to Adobe Analytics. A turnover of 7 billion dollars. Internet Retailer, on the other hand, estimates that sales on Amazon.com have exceeded $ 7 billion, if one includes Amazon and all its sellers in the market. That…

Ready for the holidays? One in five American consumers begin holiday shopping in October or before

Back-to-school shopping is in full swing, which means that the holiday season is just around the corner. . One in five American consumers will likely make their first holiday purchases in October or before (compared to one in ten in the world), according to Facebook's holiday shopping survey. It is also likely that more than half of shoppers make holiday purchases on their mobile devices this year. This means that trademarks should now put in order their mobile experiences and their holiday marketing plans. Source: Facebook IQ Source: Facebook 2019…

4 ways to prepare for the future of your UX

Great innovations have helped lengthen the lives of our lives and shrink the world as we know it. The user experience has played a big role, making online content accessible to as many people as possible. To achieve full accessibility, however, UX must make an extra effort and focus on an often overlooked age group: users over 65 years old. To this end, I analyzed demographic change and made some recommendations for the future of your UX, making online content accessible to a wide audience. The penetration rate of the…

How HubSpot's Paid Team Explains Its CRM

When you think about it, advertisers have an endless list of tools. For example, we could create our ads directly in Facebook, LinkedIn or Google. Maybe we have a budgeting tool that helps us to correctly allocate our advertising spend. In addition, we may use a tool such as SEMRush to perform a keyword search. There are a number of interesting report options. And I'm willing to bet that when you're working on your advertising strategy, you're leveraging more than the tools available on social media networks to succeed. We…

4 Steps to Become a Brand of Experience

Once a differentiator, reliable customer service has become a mandatory commodity. With growing consumer expectations and automated technologies, the experience has replaced this longstanding advantage. Brands positioned according to an approach of customer-oriented customer experience optimization, always active, and those seeking customization are fast becoming market leaders. Becoming an experiential brand has been described as being more difficult than it actually is. The answers and the truth are before us. Your consumers have these answers, you just have to ask – and pay attention. Working with over 30 brands on…