Quickly and effectively evaluate more than 100 martech solutions

Attend MarTech® with a FREE Expo + Pass to Demonstrate More Than 100 Marketing Technology Solutions in one place. Spend an hour, spend the day or invest two days in all that our exhibition hall has to offer. You will not get that volume or variety of suppliers anywhere else. Get your free Expo + pass now! Do not wait, the prices on site cost $ 119. You can also upgrade to an "All Access" pass to access a complete MarTech experience: all sessions, keynotes, networks, equipment and more. See…

Teikametrics, based in Boston, announced the addition of a bid auction solution for Amazon advertisers using the Teikametrics Flywheel campaign optimization platform on Monday. The company claims that the auction algorithm is optimized by automatic learning and analyzes advertising data, transaction data and, most importantly, data relating to the cost of goods sold. The algorithm analyzes bids every hour to make the necessary adjustments. "Amazon is providing more and more access to data and API opportunities, as well as more and more ad blocks," said Alasdair McLean-Foreman, CEO of Teikametrics…

Why digital out-of-home should be part of your 2019 marketing mix

According to PricewaterhouseCoopers, digital outdoor advertising has increased by 35% since 2010 and is expected to exceed traditional outdoor advertising spending in Canada. by 2020. Perhaps even more surprising Outdoor advertising was the only category of traditional media to show growth last year, reaching an estimated $ 33.5 billion in business figures according to the NAR global forecast. Netflix recently spent $ 150 million on 32 Billboard Outdoor Regency billboards in Los Angeles. Sunset Strip, a treasure hunt aimed at reducing the threat of major streaming competitors when it is…

Waze conquers the "dark digital zone" through the coordination of ads in the car and out of home

Waze discovered something that Google Maps does not have: advertising. In 2017, Waze tested its first ad blocks and, in 2018, officially launched Waze Local advertising. Since then, she has expanded her offering, including a new relationship with WPP and a compelling new link with traditional poster advertising on a billboard (outdoor signage) that could be a great update for the industry. . Partnership with McDonald & # 39; s. Last October, Waze (owned by Google) and McDonald's tested a campaign combining display ads in the car. Waze has set…

Adobe, WordPress, and Google Docs Top the List of CabinetM Content Marketing Tools

Content Marketing Technology is the Most Used Sixth Layer of Stacks of martech, said Anita Brearton, CEO of CabinetM, a technology management platform marketing team. And according to his company list, Adobe, Google and WordPress are the most common of this mix. "There is no clear boundary between content marketing and marketing technology," Brearton said. "We all sell content one way or another. And, as such, we all use one or more technologies to create, broadcast, manage, or measure the effectiveness of a content. Brearton listed the most used content…

How to use Google Calendar: 18 features that will make you more productive

Some things that you think will be simple will eventually become really complex. Google knows it very well, that's why it recently launched a brand new Google Calendar – and many exciting features to accompany it. Although some features of the latest version of Google Calendar are not new, they have changed somewhat. There are still other features you may not know. Let's look at them all to simplify your life. Your Google Calendar is provided with your personal Gmail address. You will not believe how easy it is to…

Leveraging RTB to engage, nurture and convert audiences with personalization

With a 25-year history, the banner is not just the oldest platform digital advertising: it is also the most valuable, even if it is poorly understood. Used correctly and applied in the context of appropriate measures, the RTB display is a powerful tool that can drive powerful and cost-effective digital campaigns through customization, providing a valuable addition to all other platforms. Useful Measures In life and in digital marketing, everything is a question of travel – no destination. When strategic customers move their customers into the funnel, strategic advertisers know…

The 12 Best Graphic Design Portfolios We Have Ever Seen and How to Create Your Own Business

Whether you are a full time graphic designer or just someone who is interested in design as As a parallel project in his free time, it is essential to create a portfolio of streamlined graphics to present your work to potential customers. A portfolio of graphics is usually the only element that a customer must know when choosing a graphic designer – which means that a portfolio is essential to prove your skills as a designer. In addition, a graphic design portfolio, in the manner of a resume, provides the…

Think global but send hyperlocal communications by e-mail

Brands around the world face a common challenge: to expand their communication and provide content that is engaging enough to get customers back. The more the brand grows, the more it risks creating a distance, often literal, of the customer. Reaching the scale is difficult and requires the implementation of systems capable of transmitting the brand message in a uniform way, in all countries and time zones. the eye to your local audience does not create awareness and deliver an authentic and focused message. Brands that are deaf to the…

How to convert to Psychology: 4 levers of design to shoot

Users, visitors, prospects, potential customers and customers. What do all these words have in common? That's how we marketers classify people who engage with our brand – human beings who have needs and desires. However, when we group them into analytical dashboards, based on viewing time, country of origin, bounce rate, and countless other attributes, it's easy to forget that They are like you and me. Needs and human desires create a demand for your business. This is what your product or service aims to achieve. But to meet those…