The 3 Ps to develop your agency – position, price and pitch

You wish to develop your agency in a profitable way? To distinguish your agency from the competition, you need to know exactly what your customer is looking for and be able to define your business case based on these specific needs. Marketing automation can help you meet those needs. And adding marketing automation to your agency's services can help you add new customers and generate revenue with existing customers. Karl Sakas, consultant and renowned agency coach, explains how to integrate marketing automation services into a proven framework. It explains how…

Can CCPA and GDPR Compliance Help Marketers Exceed Consumer Expectations?

More and more brands are adopting an approach based on experience to meet consumer expectations and martech platforms give priority to experience in their development strategies. Companies also adopt martech to help manage the complexity of privacy regulations. GDPR and the next CCPA are designed to limit the way companies collect and use consumer data. As GDPR's first anniversary approaches, businesses continue to make the most of their data to customize their customers' experiences in a consistent way. Bridging the Gap Between Experience and Expectations Customer Data Platforms (CDPs) such…

Report: The mobile will become the preferred platform for video ads by the end of 2019

Mobile video consumption eclipses more and more screen sharing and d & # 39; Desktop in 2019 – and investments in video ads follow the same path. Video ads on mobile devices are expected to exceed $ 29 billion globally this year. But a new report from PubMatic, a global ad-serving platform, found that nearly 50 percent of video ads were viewed on a mobile device, up from 40 percent in 2018. If growth continues at this pace, mobile devices should become the preferred platform for video ad slots by…

Reinventing Classic Advertising Campaigns for a Multi-Screen World

Imagine if some of the world's most iconic TV advertising campaigns were launched today. The famous "Super Bowl" ad from Apple "1984" should be reworked for small screens. Budweiser would strengthen its "Wassup?!" Commercial advertising with an advanced targeting strategy and social media components. And "I'd like to buy a Coca-Cola in the world" from Don Draper would always be memorable, but would it work in 30, 15 or even 5 seconds? Many of the "big ideas" behind legendary television commercials are universal. But regardless of the quality of the…

Facebook Ads Manager Problems Cause Critical Headaches for Advertisers

Last November, three days before Black Friday, Facebook's ad manager suffered a crash. prevented many advertisers from accessing campaigns, uploading their creatives, or downloading them. reports at the height of the online shopping season. Since then, advertisers claim to have experienced a steady decline in platform performance, ranging from the impossibility of posting ads or disabling campaigns to significant inconsistencies in campaign results. On Friday, Facebook's performance as a platform fluctuates daily, "said John Bolling, Head of US Operations for ROAS Media. Bolling said he has seen a worsening of…

The Irish Google Survey as part of the GDPR program could have an impact on the entire programmatic ecosystem

Yesterday, CNBC announced that the Irish regulator of data protection had opened an investigation into the potentially inappropriate exposure of personal data on its programming platform, in breach of the General Regulation. The investigation was initiated in response to a formal complaint by Dr. Johnny Ryan, Privacy Officer at Brave. It's more than Google. In a statement posted on its website, the Irish Data Protection Commission (DPC) said: "The purpose of the investigation is to determine whether the processing of personal data carried out at each stage of the investigation…

According to an investigation,

Only 36% of UK consumers have more confidence in companies after GDPR, according to a new survey conducted by TrustArc and Ipsos from publishers and marketers in line. Companies surveyed 2,230 adults this month to assess their perceptions and attitudes following the GDPR move a year ago. The survey asked questions about trust, perceptions of compliance, and whether consumers exercised their data rights under the new rules. . A majority (57%) of UK consumers said they would be more likely to do business with publishers and brands that could demonstrate…

Can Facebook Ads Influence the Adoption of Integration? Here is what we found.

Platforms are part of our daily lives – whether we are aware of them or not. Have you recently … ordered food from a service such as GrubHub or made a reservation with the help of OpenTable? Reserved a ride using Lyft? Used your phone to check your email? All these transparent interactions force the systems to communicate with each other via open platforms. What about at work? How many tools do you use to do your job? Do you spend a lot of time updating disparate systems or do…

Salesforce launches Datorama's new market with state-of-the-art marketing intelligence

Salesforce and Datorama Launch a Marketplace for Brands and Agencies to Create and Use Applications Using Digital Marketing Capabilities marketing intelligence of Datorama. Datorama's new market will allow developers to build applications for marketers on the Datorama platform, as well as on Salesforce AppExchange. The artificial intelligence features of Datorama will generally be available to developers via the new market and the entire Datorama technology stack. . Applications created on the new Datorama platform will also be available on the Salesforce App Exchange. Why we have to worry about it…

The Simple Guide to the Google Display Network

Millions of dollars are paid every day in the Google Display Network (GDN). But why? Google offers marketers an infinite number of options to promote their products. How is this network different? Frankly – because it works. When search engines congestions the competition of the industry, the GDN can be a great alternative. With this technology, inflated keyword bids are less competitive, allowing you to reach more users who are actively searching for your products and services. Although the intent of the audience is not as strong, you get a…