What is an email explosion and how to send it correctly

Love them or hate them, sending e-mails is always a thing. Whether to launch a new product, announce a major sales campaign or promote your new book, you will probably start with an explosion of email. Even better, you started with an email campaign. Is there a difference? – you can ask. We will talk about it in a moment. You will also learn what are the best practices to follow when sending e-mail messages and inspiring examples that inspire you. What's an explosion of e-mail? When someone says that…

Do you have to use Emojis in your subject?

Liz Willits, senior content marketing strategist at AWeber, recently analyzed over 1,000 emails from 100 of the world's leading marketers. She found that the average length of e-mails is 434 words and that the average length of subject lines is about 44 characters. But if you want to stand out in the inbox, you can not be mean. Willits delved into his research with author and marketing guru Tim Cameron-Kitchen, on his popular podcast, Exposure Ninja. Willits explained that while the average formula for email is a good starting point,…

How Interactive Emails Will Change Marketing Forever

The way marketers use email marketing is about to change forever. Emails have always been static. You send fixed content to your subscribers, and they read it or click on it to access a webpage or landing page. But on March 26, 2019, Google's product manager, Aakash Sahney, announced the AMP format for email. AMP stands for Accelerated Mobile Pages. It allows email marketers to easily create interactive and non-static emails. AWeber is the first small business messaging service provider to support the new AMP for messaging technology. "Interactive email…

Does the email go to spam? 12 Reasons Why This Happens and What You Can Do About It

Worried that your emails are sent to the spam folder? We're here for you. In this article, we explain 12 reasons why your emails are sent to spam instead of the inbox and what you can do to prevent them from doing so in the future. As you are about to see, you will be able to solve most of these problems on your own because they are directly related to the content of your email messages or the way you create and manage your mailing lists. email addresses. Only…

How do webinars work? Beginner's Guide to Webinar Marketing

Even though webinars have been around for a long time, with the ever-increasing popularity of video content in marketing, web presentations are the way to go. If you're new to webinar marketing, read on and discover what webinars are, their main benefits and how to create them. What's a webinar? Webinars (webinars) are video presentations, workshops or conferences hosted online. They are generally business related and allow you to share your knowledge with virtually anyone in the world. Web Presentations are a highly interactive form of marketing and can be…

Who sends the email really well. . . in Brazil?

The last leg of our Return to Hometown tour was São Paulo; so I decided to find out who was really sending e-mail to Brazil. Having already watched the UK, Australia and France, I was delighted to learn what the best of his class looked like in Latin America. The top 10 Brazilian issuers have much in common with their foreign counterparts, but we also found significant differences. They are heavy users of GIF and animated videos, they weave lots of clever references on pop culture, and many also have…

BriteVerify New Feature: An Introduction to Checking Phone Numbers and Addresses

Today we are announcing exciting new features for our real-time email validation solution, BriteVerify . physical postal addresses and the ability to check millions of records in bulk. The cost of bad data is incredibly high. US companies lose more than $ 3 trillion every year because of poor data quality, according to IBM. Even the US Postal Service spends about $ 1.5 billion or more each year processing undeliverable mail because of the quality of the data. That's why we are excited to expand our verification capabilities beyond email…

AWeber supports AMP for email

AWeber is the first small business e-mail service provider to support the new AMP for e-mail technology! AMP stands for Accelerated Mobile Pages. Together with AWeber, this powerful technology can completely change the way you connect to your prospects and customers by email. With AWeber and AMP, your subscribers will no longer have to leave the inbox to access a web page. Instead, they can make an appointment, confirm their attendance at an event, sign up for a newsletter, leave a product review, respond to an inquiry, or check out…

10 good reasons to spend more on your email program!

E-mails still occupy the first place for effective marketing. In the Return Path Report on E-mail Engagement Status, 2/3 respondents rated e-mail as "the most important" or "one of the most important marketing channels." most important »: But there is also a trap. In the latest report of the Direct Marketing Association's Marketer Email Tracker (United Kingdom), 42% of respondents said that their main challenge was the limited budget, closely followed by limited internal resources ( 40% ). I often hear this – email marketers know that their programs are…

What are follow-up emails and how to use them effectively

Follow-up emails are an excellent source of valuable information. If you plan them carefully, you can expect high engagement rates (for example, open rates and clicks). This article is intended to help you strategically apply tracking and increase the value of your email marketing. What is a follow-up email A follow-up email is an email that you send after any important point in the customer's journey for the purpose of collecting a piece of information. You could send follow-up emails to people who download your content, asking them if they…