Send It: How to Measure the Deliverability of E-mails

has many elements that affect your deliverability – you just need to know which metrics they are not enough. To have the confidence to send it, you need advanced visibility into your performance and an overview of the issues that many email marketers do not know. Today, examine focusing on two sources of data: . designed to help you better understand the placement of the inbox. The CoreSeeds The CoreSeeds are the one of the original methods used to measure the placement of the inbox. Have you ever tested the…

Inviting visitors to the landing page to buy with a countdown timer

I'm excited to share the latest enhancement to GetResponse's landing pages, which will help you get more conversions by creating a sense of urgency. Sounds interesting? Then continue reading to find out more about the countdown and why you should start using it to inform your prospects of the time they have until the expiration of your offer. Editor's note: We have recently updated the countdown element. From now on, you have two options: a timer that counts down to a specific date and time (for example, the remaining time…

Boost the growth of your agency with email marketing

Do you own or work for an agency that wants to deliver exceptional value to your clients? Do you also want to accelerate the growth of your own business? So you should join AWeber. We are an innovative leader who has helped more than 1,000,000 small businesses for more than 20 years. With AWeber, you can quickly provide new service offerings that generate billable hours for your agency. You have access to powerful, easy-to-use features that enable you to design an attractive email marketing program that attracts new customers, keeps…

Sending: impact of reputation on the deliverability of e-mails

Pressing the send button can send a feeling of panic in the mail. the spirit of an email marketing specialist. Have I checked all my copies? Do all my links work? W as as the good segment? How will he perform? Recently, we talked about what the deliverability of email is and its importance . I in the coming weeks we go continue to revision . aspects of deliverability that affect your campaigns by e-mail . This is our work here at Return Path of Validity to curb this panic…

Send It: Understanding the Difference Between Deliverability and Delivered Rates

As an e-mail publisher, the term "deliverability" is nothing new, but a lot of People we are talking about are still confusing this term with "delivered rate," which is actually something very different. We would like to help dispel any confusion, so let's see what deliverability is and what it directly affects your email program. Deliverability is defined by the amount of sent emails that reach the inbox. It sounds incredibly simple, but we've found that many marketers are misled by a metric with the same name, called the "delivered…

Use of the commitment for the segmentation of the contact list

Engagement is the holy grail of your email marketing communication. This article will help you focus on the most popular motivators. And a brand new GetResponse feature will help you improve your email marketing results. What is commitment in email marketing? Engagement is one of the most critical parameters of email marketing. By engaging in this context, we hear if our contacts are actively opening and clicking on the links contained in our emails. Tracking commitment as a key measure makes sense. When people open and click on the links…

[New Webinar] The State of Email Marketing

About Tom Sather Tom Sather, an expert in email data and deliverability, has worked with leading brands to diagnose and solve inbox placement and sender reputation problems as a consultant. strategic with Return Path. As the company's chief research officer, Tom is a regular speaker and writer on the trends and technology of email marketing. His most recent analysis of the effects of new inbox applications on consumer behavior has been widely cited in leading business media, including the Financial Times, Ad Age, and Media Post. Archives of the author

Does your e-mail contain R.O.T.?

Have you ever read an email that was really disappointing? Maybe the content was outdated or that it was filled with information that you have already read many times elsewhere? This is called R.O.T., according to Jill Fanslau, content marketing manager at AWeber. "R.O.T. is redundant, obsolete or mundane, "Fanslau said in a recent episode of SEMRush's Marketing Scoop podcast. R.O.T. is the content that someone could easily find on Google. According to Fanslau, this is information that is not helpful to your reader or leaves them dissatisfied. This leaves…

8 examples of great webinar landing pages and positive results

Webinars are now the tactics of choice for brands to get more potential customers and prospects. First, it's a platform where you can share valuable insights and advice about your target market and gain their trust. Organizing a live webinar is also a way to build relationships with your prospects and prospects and build relationships with them. Your webinar participants will discuss with you throughout your webinar, especially during the Q & A session. This is an even more personal and real-time communication that you can not receive from your…

Impact of data quality on your email program

The impact of poor data quality is more important than you think. In the UK, Royal Mail released a pre-GDPR report stating that the average cost of poor customer contact data was 5.9% of the annual turnover. The Return Path Life Cycle Reference Report identified 34% of new B2C subscribers will be terminated within 30 days, primarily due to poor quality addresses. The Direct Marketing Association (DMA) Marketing Email Tracking Report calculated the value of the subscriber's life by email at £ 37.32 . So, armed with a better understanding…