AARP Wins Hero MVP Email Award for Best Thematic Email

Winning the Heroes Award for Best Thematic Mail this week, we present AARP ! To understand the content of this award-winning campaign, we interviewed Gareth Evans, marketing manager by e-mail at AARP. What were the goals of this campaign? The AARP campaign on the theme of the local fall was a very dynamic personalized email campaign, rich in content. There were two main objectives: Encourage our subscribers to go out and explore their community and enjoy the season by searching for events, activities and useful resources specific to their region.…

9 text errors in headers that damaged your email opening rates

Open your business emails, it's like threading a needle. You fail more than once. Inboxes are saturated with brands that draw people's attention to the most profitable channel of all – email. In such a competitive environment, you must make extra efforts to succeed in your email marketing campaigns. Success begins with subscribers opening your emails; otherwise, your campaign is dead in the water. But how do you put your nose in the tight race to the inbox? Extend each element of your campaign by optimizing, among other things, pre-registration.…

Why do subscribers complain? [New Guide]

Nobody likes plaintiffs, especially with regards to your courier program. But complaints are coming, even for the best shippers. And receiving a complaint does not have to be the end of the world. In fact, they can be a useful indicator of any blind spots in your email program. In the Buyer's Guide to Subscriber Complaint Processing we review in detail the complaints regarding e-mail, including: What is meant by complaints and what is the impact on your program What can cause subscribers to complain and adopt tactics to minimize…

21 original e-mail ideas for those who do not like to write

You do not have to write a 1,000-word blog post to get the content of your next e-mail newsletter or series of automated e-mails. In fact, you do not have to write at all. You can forget about the writer's block and try one of these 21 creative ideas. They are simple, easy and proven: professionals use them all the time! 1. Videos According to a MarTech Advisor study, adding videos to your emails can increase the clickthrough rate by 300%. To put this into perspective, if you make an…

What is the appropriate bulletin frequency?

If you want to increase your email revenue, you should consider increasing the frequency of your newsletters. Two emails may be better than one, after all. However, bombarding subscribers is not a recipe for long-term success either. It's a delicate balance between too little and too much. In recent years, leading email marketers in the United States have increased their email frequency, as shown by AlchemyWorx's research. They used the EDS Analyst data to compare the evolution of email volumes between 2013 and 2017 for the top 200 US shippers.…

Partner Platform Provides Cloudmark Visibility on First Anniversary

Here, on the way back, we never miss a reason to party. Today is no different since we say a happy birthday to the partner platform! Announced a year ago, we have witnessed its growth and transformation, with features that have become invaluable for e-mail service providers (ESPs). We are excited to announce further enhancements to our revolutionary solution. The partnership with Cloudmark is the centerpiece of this publication. It gives PES unprecedented visibility and data on filtering Cloudmark messages. Cloudmark (now part of Proofpoint) is a trusted leader in…

Say hello to smarter deliverability data

Return Path's mission over the last 20 years is to make email more efficient for everyone – consumers wanting to block spam, mailbox providers identifying and filtering spam, marketing specialists improving customer experience and response rates. and the overall performance of their email marketing programs. As the messaging ecosystem has evolved over the last 20 years, Return Path's solutions have also evolved and expanded to meet the daily challenges of our customers, the changing expectations of the business, and sector developments. Return Path was the first company to offer a…

The Advantage of ACCP – Advantages for Consumers

The California legislature is based on a datum for the moment when private life is torn and even if some companies hold their breath, Californians could see big control gains on their digital data. We have pointed out in the previous blog posts but in addition to requiring companies to act more responsibly as data controllers (eg, forcing companies to implement reasonable security protections), the California Consumer Protection Act (CCPA) grants rights without previous to consumers. At the time of printing this blog post, consumers should see: More Transparency Regarding…

Using post-purchase emails to create loyal customers

About Alexandra Braunstein Alexandra helps world-class brands grow and optimize their email marketing strategies and initiatives for more than a decade. As a messaging strategist for Return Path, Alexandra uses her passion for analytic and creative thinking to help marketers fine-tune their email programs, enabling more email to be generated in the inbox. 39; improve subscriber engagement and increase ROI. Archives of the author

Morning Brew Wins Email Hero Award for Best News Bulletin

Winner of the Email Hero Award for Best Newsletter, this week we present Morning Brew ! To understand the content of this award-winning campaign, we interviewed Tyler Denk, Product and Growth Manager at Morning Brew. What were the goals of this campaign? Our goal is to educate and educate millions of young professionals on the latest news in the world of business and technology. While traditional business news tends to be dry and dense, Morning Brew uses an unconventional, witty and charismatic style of journalism to provide a pleasant (and…