Third Parties and the California Consumer Privacy Act (CCPA)

In the ever-changing data environment, companies around the world rely on partnerships with third parties to help them in their efforts commercial. Our data-driven economy allows organizations to increase customer engagement, increase awareness and increase revenue, but with new restrictions imposed by CACP on organizations , is the use of third-party data a thing of the past? Fortunately, for many organizations, adherence to this restriction in the CCPA will simply be to identify your third-party vendors, define those relationships in contracts, and implement processes to comply with the new churn…

27 newsletter ideas with inspiring examples

The majority of people prefer to receive business communications via email (73% according to the DMA study), which is why newsletters remain the essence of online marketing for most businesses. If done correctly, they will effectively turn subscribers into satisfied customers and provide a reliable source of revenue for your business. This article will provide you with useful information to help you create excellent newsletters. If you would like to first need an overview of email marketing, here is a complete article that will provide you with a context for…

Privacy in the United States

So we continue in this series on the California law on the protection of consumer privacy (CCPA) – Many other privacy initiatives are under way in the US. We all know that in the face of increasing consumer data breaches and growing privacy concerns, many countries have significantly changed their privacy regulations. To do this, these countries use global or umbrella-type regulations that cover all kinds of data without unnecessarily separating protections from data types. However, the protection of consumer privacy in the United States is currently managed according to…

Sender Score: A Credit Score for IP Address Reputation

Sender Pointing is the first stop for many who determine the health of their IP reputation, and if that is not yours, so that should be the case. IP reputation remains essential for deliverability and at Return Path, we can help you by providing you with a free credit rating for your IP address, in the form of a score of zero to 100. Once upon a time there were exceptional artists among the elusive band 91-100 Sender Score; However, this has now become the norm. Now your email program…

Microsoft's deliverability issues are a thing of the past for OpticsPlanet

OpticsPlanet was planning to send a highly personalized email campaign to its VIP customers. It's not only difficult to create highly personalized emails with lots of testing, but at the same time that OpticsPlanet was experiencing a low number of messages in Microsoft's inbox. The team had to not only make sure these emails landed in their customers' inboxes, but also make sure they were returned correctly, no matter what device they were displayed on. To test the rendering of the e-mail design, OpticsPlanet relies heavily on Return Path's Inbox…

How to make your newsletter a winning employee

Even though they are "reserved" for your staff and colleagues, employee newsletters should not be taken for granted. Once you have learned how to best use internal newsletters, they can be effective communication tools. It is important to design them thoughtfully, as a strong employee journal can play an important role in the organization. What you should know about internal newsletters by e-mail: Objectives of Employee Information Letters Before exploring excellent internal email marketing messages, it is important to know the purpose of these newsletters and their constituent parts. Why…

Brazil has a whole new law on data protection and you should know that.

The new Brazilian Data Protection Act, the LGPD or the General Data Protection Act, was unanimously approved by the National Congress and sanctioned by the president on August 14th. 2018. It will enter into force in August 2020 (it was initially 18 months from its publication in the Diário Oficial da União, but the law was amended on 27 December 2018, which gives companies a little more time to prepare). Such a law was created to provide legal assistance to Brazilian citizens regarding the processing of data of an identified…

How do mailbox providers view your email program? [New Report]

About Patty Atwater Patty Atwater is Content Marketing Manager at Return Path. She loves delving into email data to discover new marketing ideas and create new informative ways to tell the story. In her spare time, Patty enjoys traveling to new places, spending time with her friends and continuing her mission to find the best guacamole in New York. Connect with her on LinkedIn. Archives of the author

Brands that address consumers directly are e-mails that are constantly evolving. You can also.

If you have spent time on the Internet, you have certainly been exposed to brands intended for the general public. Glossier. Casper. The Brooklinen Bouqs. Without mark. The brands aimed directly at consumers are a redesign of marketing – and they do not use only Instagram commercials to win your business. They use email to attract a next audience and, as my bank account can attest, it works. Buyers are adopting more and more marks for the general public, and I would argue that it is not only a question…

The grand tour of the 2019 World Tour Return Path!

After months of anticipation, the Return Path world tour began Tuesday, April 30 at the prestigious residence BAFTA Piccadilly. I had the pleasure of organizing this brainstorming meeting to discuss the evolution of the email marketing landscape over the past year, with a focus on the profound effects of GDPR. Dave Wilby, COO of Return Path, opened the debate this year. He commented on his observations of the past year, including the return to e-mail marketing awareness, comparing the effectiveness of single and double opt-in subscriptions and the increasing use…