7 insider tips for overcoming social media hurdles

In the B2B Content Marketing 2019: Benchmarks, Budgets, and Trends – A report from the I & # 39; North America, CMI and MarketingProfs found that 61% of B2B marketers had increased their use of social media for content marketing purposes the year before: For B2C marketers, growth was higher: 69% used social media more for content marketing purposes in the previous year. On the one hand, these increases are expected: social media is an effective way to promote and distribute content. On the other hand, social media is a…

Will the actual ROI in the content be valid?

Editor's Note: Since return on investment remains one of the most frequently discussed topics in the industry, we have updated the original Chief Content Officer's text a few years ago to help you to answer the question on the return on investment. Measure marketing and ROI. Heard about them? Yeah, I thought so. It's a bit of something right now. Without a doubt, the most common question I encounter at workshops or consulting days with clients is: "how are we going to make money from an investment in content marketing?"…

17 non-negotiable skills for blog authors in all cases via @ronlieback

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Looking for influencers in the industry? How a B2B Brand Builds Its Own Business

When you think of marketing influence, what brands come to you in the mind? Travel, fashion and technology are at the top of my list. What about welding? Carpentry? Black-smith? No? Read on as Craig Coffey and the Lincoln Electric team created a phenomenal phenomenon. RELATED CONTENT HANDPICKED: Create a Plan: How to Make the Most of Influential Marketing No influence? No problem It started with a challenge. Craig, director of marketing communications at Lincoln Electric, wanted to create and develop an influential marketing program for his company, a global…

Get more traffic now: 5 secrets of the most popular blogs via @https: //twitter.com/seocopychick

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10 reasons why you need to add podcasts to your content directory via @ashleymadhatter

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Personalities of the buyer: a method not suitable for all

In July 2017, I wrote Pirating Your Purchasing Personalities: The Only 3 Questions You Need to Ask. I shared a statistics from the IBM THINK Marketing blog: "63% of consumers say they would think more positively about a brand if it gave them more valuable, interesting or relevant content. I think this thought remains strong. Persona-based marketing is the key to success in many industries. The comments were particularly interesting about this article of 2017. I still believe that the original article is valid and useful, but it is not…

Stop wanting to be loved (Instagram can do it for you anyway)

"You like me better now. You like me well. " With these words (often misquoted over the years), Sally Field wholeheartedly expresses her gratitude for the public validation in her acceptance speech for the 1984 Oscars. Her comments came to her mind when news circulated that Instagram is experimenting with the suppression of public validation on photo and video publications. (Twitter is also exploring alternatives to a "type" atmosphere.) Teens and influencers wring their hands wondering how they will show the world that their content (and, by extension, their person)…

3 questions that your creative director would like you to answer

You are looking at your blog, your content hub or your business website, thinking that it looks a little dated. Or maybe you're looking at an email from your boss (or boss) who is just asking for a redesign of your content vehicles. Is this the police? Is it the colors? The icons? Does he need a redesign or just a facelift? Before you introduce yourself to your creative director, take a moment. Before running to your creative director to talk about the redesign, take a moment, says @jkkalinowski. Click…

51% of marketers think they do not provide the right content via @MattGSouthern

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