These marketers left their client positions to create a versatile experimental agency

Almost twenty years ago, Cassie Hughes and Gabrey Means both worked in the marketing teams of retailers based in Canada. San Francisco – Hughes at Levi's and Means at Banana Republic. After a presentation by a mutual friend, the two friends share a bottle of wine and discuss how the agencies they work with are excellent partners, but too specialized. "They could create an idea but could not create activation to save their lives," said Hughes. The two founders founded Grow, an experiential marketing agency working with brands such as…

Does Nike's Swoosh make the mark famous or is it the opposite?

Undoubtedly the most talented player in college basketball, Zion Williamson has the habit of making titles, but not those who qu & # 39, he did last month. On February 21, as the Duke forward played in the first minute of the North Carolina game, Williamson was suddenly trapped, causing a "shock". "The world has stopped turning. Wednesday afternoon, during a brief explosion of the shoe of the star of Duke, Zion Williamson, in focus, briefly on Wednesday. Phil Knight's new company, Nike, needed a logo quickly. This was not…

Publishers Want More and More to Put Their Money Where Alexa's Mouth Is

While Consumers Are More and More Comfortable to Speak With Command Devices voice, media organizations want to say something in return. From the Washington Post to the NPR, publishers have decided to partner with smart speakers to attract viewers and create a new stream of revenue. The relatively cheap cost of entry (especially for those whose audio content can be easily reconverted), the growing interest of consumers and what they can offer advertisers in this space make these The most popular news technologies that media organizations want to season –…

On the Adweek podcast: Giant Spoon shares his know-how with the experience

At SXSW in 2018, the buzz echoed on HBO for its activation of Westworld. This year, the agency behind all this, Giant Spoon, has once again taken the leap with a cascade on Game of Thrones that made people talk (and queuing to donate blood). https://adweek.it/2FlZ5pK print Doug Zanger Doug Zanger is Editor-in-Chief at Adweek and focuses on creation. He is based in Portland, Oregon and loyally loyal to the Pacific Northwest.

Buffalo Wild Wings made a stool to refresh men's jewelry after vasectomy

When brands and agencies look at qualitative and quantitative data to come up with great ideas, they look for little things. Of course, there's the big picture of the demographics, but for a campaign to really sing, you have to find that information that hits like a thunderclap. In the case of Buffalo Wild Wings, someone, somewhere, discovered at one point that there was a 30% increase in vasectomy procedures during the basketball tournament male NCAA. Why is it important? Because the brand is then inspired by this idea and…

Why Elizabeth Warren is the Teddy Roosevelt of 2019

Citing a Wall Street Journal report that Amazon has tested pop-ups in its application for its own private label products on the pages of competing products – touting similar items at lower prices. – Elizabeth Warren, presidential candidate of 2020, repeated her call to break with advanced technology. "You can be the referee or own a team, but you can not do both at the same time," she tweeted. On March 8, Warren explained his plan in a blog post saying that Amazon, Facebook and Google had too much power…

The number of page views related to the ban on Tumblr porn barely registered among advertisers

According to the Web Analytics provider SimilarWeb, Tumblr has totaled some 521 million pages viewed last December, down more than 19% in January to 437 million. News from the media has not attracted media buyers. A spokesperson for Periscope said, "No customer asks to advertise on Tumblr, so we can not respond. regarding customer expenses or behavioral changes. " MediaCom stated that it has not seen any change in Tumblr's spending since the implementation of the change, but it has not stated how much it spent on the platform. [1945]…

Kevin Tsujihara steps down as CEO of Warner Bros. as a result of a casting scandal

The big restructuring of WarnerMedia unveiled two weeks ago was not over yet. The president and CEO of Warner Bros., Kevin Tsujihara resigns from his post, announced today the company. No successor has been appointed. His release comes after an article in The Hollywood Reporter of March 6, according to which he had asked for auditions for actress Charlotte Kirk after the two men had had apparent sexual relations. This prompted WarnerMedia to open an investigation into his behavior. The Chief Executive Officer apologizes in a memo two days later,…

Search previous years in data privacy rules based on data privacy rules

No marketing day occurs without the confidentiality of data being affected. Personal data is now the most valuable commodity of the information age, negotiated on an unprecedented scale by some of the world's most powerful corporations. For marketers, it's no longer as if nothing had happened. Consumers are now dictating how their personal information is collected, stored, accessed and shared. I am not saying that our world has been upset, but at least it has been upset. So, what should you do about it? Whether they like it or not,…

Jason Levine, of Mondelez International, Appointed Director of Marketing for Sabra

Jason Levine, Global Head of Transformation and Marketing Excellence at Mondelez International, Appointed Director of Marketing of Sabra. Levine leaves Mondelez after 19 years in its various forms – Kraft Foods Group and Nabisco. Prior to his current title, Levine was Mondelez's Regional Regional Marketing Assistant for North America. His work at Mondelez included a stay in Europe, where he helped launch the Oreo brand abroad and worked on Planters in the United States. Levine will oversee all marketing and communications, not only for Sabra, but also for Obela, another…