SEO guide on e-commerce site pages via @grybniak

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7 Features of an ethical content editor via @DholakiyaPratik

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The Weekly Packing: All About How to Win at Presentation

Listen to the weekly summary here or subscribe to Apple podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review. And here is the summary of the week ending September 20, 2019 This week, I wonder if we could bury our best "B" stories when presenting new content ideas and approaches for C-suite membership. Next, I explore potentially troubling data about Americans' feelings about their online news sources and present my perspective on the responsibility of marketers when they are defending…

10 reasons why you can not be afraid to experiment and fail with your content via @JulieJoyce

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Why should you do this useful SEO audit once a year

Editor's Note: Given the role that SEO plays in content marketing and its rapid evolution, we have updated this article on auditing your site. Website content checks for SEO have been negatively stigmatized for some time. They can be tedious, take time and see the results, but they are necessary for the success of the website. Due to frequent updates and improvements to Google's algorithms, SEO rules and best practices are constantly evolving. Reevaluating your SEO and your strategies is one of the only ways to stay abreast of these…

Stop wasting money: 8 tips to optimize your content marketing budget via @coreydmorris

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Failure is always an option (and an opportunity)

Editor's Note: This article was published in the July issue of the online magazine devoted exclusively to content and digital content. Do you remember your first failure of real content? I'm not talking about when you missed a massive deadline or when you caught that blatant typo in the middle of a large presentation. I speak of a bitter failure that destroys selfishness. I remember mine. Confession of defective content My first punch after a content failure occurred when I was about 20 years old, right after my arrival at…

How to build your brand's authority with strategic content and SEO via @JuliaEMcCoy

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5 ways to use psychology to improve your content marketing via @ronlieback

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How to unleash the power of pre-awareness strategy via @alextachalova

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