There are no universal truths in content marketing (sort of) via @Kammie_Jenkins

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The Big Difference Apostrophe Makes in the Stories of a Brand

What are the stories of your brand? #ApostrophesMatter Let's get into the world of brand stories. It can be a confusing place, with lots of buzzwords and confusing metaphors. Honestly, this is a place where many of us, the content marketers, feel a little stuck. You see, when people get together to talk about "brand history," we often discuss the story and the overall value of the brand itself. It's hard to avoid and we're quickly stuck. But the story of the brand is different from that of the brand…

The word revisited in 2019

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7 simple ways to boost your information rate

You probably realize that your newsletter is not up to your expectations. You can not sprout the opening rate overnight. However, if you lay the groundwork for targeted and well-researched strategies, your newsletter will grow incredibly fast, just like bamboo shoots. Let me ask you: how do you measure the success of your newsletter? There are two simple ways: See how many people open it (and so, hopefully, read it). See how many people are clicking on the links inside. Of course, the second way depends on the first. Before…

Do you want to rank # 1? 6 tips for creating friendly content for SEO via @ashleymadhatter

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3 Corrections for your commitment Errors of Measure

Editor's Note: Since this engagement is often at the top of the list of content marketing goals, we are releasing an updated version. this article originally published in 2016. The term "content commitment" is used a lot. I understand that. Why would we create content if we do not want people to engage with it? But what does engagement really mean? "Clicks", "social shares" and "time spent on the page" are expressions that I often hear when companies talk about how they measure engagement, but with what precision indicators like…

32 (surprising) ways to define a family circuit in content marketing

Your content has a powerful punch: an extraordinary success. Your team and brand executives jump to the pump, while your competitors are slumped at their desks. We know what a home run is in baseball: it arouses the biggest reaction from the crowd and sometimes decides the match. But what is its equivalent in content marketing? We asked the stakeholders of Content Marketing World 2019 to define it. Their answers have surprised me and could surprise you. Most people do not conceive the home run as an event or a…

32 (surprising) ways to define a family circuit in content marketing

Your content has a powerful punch: an extraordinary success. Your team and brand executives jump to the pump, while your competitors are slumped at their desks. We know what a home run is in baseball: it arouses the biggest reaction from the crowd and sometimes decides the match. But what is its equivalent in content marketing? We asked the stakeholders of Content Marketing World 2019 to define it. Their answers have surprised me and could surprise you. Most people do not conceive the home run as an event or a…

Make Your Content Marketing Strategy Helpful – Get Involved Using Visuals

Imagine yourself in a meeting, taking notes furiously while the marketing manager speaks and displays a slide show to review your brand's content marketing strategy. Or you receive an email with several points about the strategy. And what about those quick conversations when your manager stops at your desk and talks to you about an element of the strategy? The preservation of what you have seen and heard in one of these scenarios is difficult. For everyone involved to understand your content marketing strategy, you need to document it in…

Content is not the same as content marketing

Editor's Note: There is still confusion about the difference between content and content marketing. It's not about the definition, but about the difference between creating content and practicing content marketing. This article is updated to provide you with a better understanding and to be shared with your teams and leaders. An ebook, a webinar and a white paper do not constitute marketing content. Ads are not marketing content. Social media posts are not marketing content. Content marketing is not the same thing as content marketing. But what is the difference…