If you work in a professional environment, you've probably heard, or even used, at least one of the many commercial clichés that prevail in most offices. Bosses developing strategies to get the best value through a colleague who sends you a slightly passive-aggressive email that begins with "Just a friendly reminder …" is everywhere and it's boring and grueling. Commercial jargon has become so widely used that it often undermines the impact of what is said and undermines the credibility of the person who says it.
At GetResponse, our goal is to help people convey strong, persuasive messages to their audiences. As a result, we thought it would be interesting to know exactly which common business expressions are the most used and hated expressions of the business world.
To gather our data, we interviewed more than 1,000 people of different ages, industries and places. We were able to draw conclusions from our responses to see information such as the most commonly heard terms, the most annoying terms, and the most passive-aggressive terms. To see what we found, check the information below.
Every company is looking for ways to achieve better results, both internally and for its customers. Respondents were asked what term they were most likely to hear when it came to improving their results, and two continued to appear: "best practices" and "raising the bar". By separating the responses by region, 38.41% of Midwesterners and 37.04% of Northerners were most likely to apply "best practices", while 39.22% of Northerners and 41.94 % of Western residents were more likely to react with a "higher bar".
Maybe people get upset when they hear the words "best practices" because it's a reminder of the rules they choose to ignore. In fact, more than half email marketers send the same email to all recipients.
It's easy to get frustrated when a customer or colleague asks a question that you've already answered, and even if you can not say "if you read my last message, you'd know it It is very tempting to do it. . We asked what people were saying to encourage people to read more carefully, and the results were slightly different between men and women. However, in most cases, they agreed that "in accordance with my last email" and "just a friendly reminder …" were the most appropriate phrases for this situation.
28.97% of men surveyed were more likely to respond with "According to my last email" as the most passive-aggressive sentence, while 26.44% of women were more likely to respond with "Just a friendly reminder" as being the most passive aggressive punishment. Of course, nothing is comparable to a good "Let me know if I misunderstood" or "According to my information …" to express irritation about 15% of respondents in each category.
It is rare for an employer to come and say, "We really need you to work harder, but we will not pay you for that anymore." However, we are probably all about to receive a carefully phrased sentence masking this request. The phrase most often seen by interviewees was: "We want your career to take on a different dimension", with 30.43% of Midwesterners and 27.96% of Westerners seeing it most often this formulation. Almost all respondents in the country replied: "We are asking for 110%." You know, because 100% of efforts are not enough.
Common jargon can also be heard in discussions with customers to enhance their credibility. The phrase most often heard by interviewees at these meetings was "the best value for money", followed by "value added". 35.51% of Midwesterners were most likely to hear "the best value for money" and were also more likely to use the term "secret sauce" on all four regions.
If you have ever seen an offer of employment, you have probably already noticed some phrases that describe the ideal employer candidate and that have made you cringe. We asked our respondents what was the term they preferred the least for an offer of employment and the majority thought that "badass" was by far the worst. Other terms chosen by our respondents were "ninja", "rockstar" and "superstar". An equal number of Western respondents felt that "badass" and "rockstar" were the worst descriptors. It is interesting to note that in the West, nearly one in ten people saw "Sherpa" in a job offer.
The marketing industry is changing rapidly, with the Internet continuing to influence sales. When we asked respondents what their favorite marketing term was, the results were broken down by generation. 24.91% of millennials responded with "target" as their preferred marketing term, 23.08% of baby boomers and 24.73% of generation X responded with "funnel" as a term favorite marketing less to hear.
Although it seems that the funnel is the least popular jargon word among certain groups, there is a good chance that it will become the most loved!
GetResponse recently launched AutoFunnel – a tool that does not need to speak jargon or know the big marketing words – it simply guides you step by step in creating sales. / marketing process, do the work for you. No coding required!
Respondents were also asked to tell us their most hated jargon terms to hear in any context. "Synergy" is the term most often chosen. After "synergy," the next most frequently chosen term was "teamwork," followed by "touch the base." Other hateful terms that have been chosen include "thinking outside the box", "working harder" and "best practice" among many others.
You can not escape most of these expressions in the workplace and their use is generally justified. Some are great for describing what your goals are, what your brand looks like and who your audience is. However, if you use too many of these phrases, you may want to change the way you talk to your colleagues and clients.
Once you have refined your communication, you can safely use GetResponse and its solutions to maintain your relationship with customers, without fear of irritating them;).
Let us know in the comments which of these buzzwords are you guilty of using the most of your company communication. And, if there are other expressions that marketers use to make you roll your eyes!