In an image-driven world, visualization remains a hot topic, especially in marketing. The hype around video content is still topical and blogs are anything but outdated.
If you are planning to start your own business or scale up your game, your content strategy should always include blogs because it has huge marketing benefits.
The addition of a blog in your website greatly increases your chances of being ranked higher in the search engines.
In addition, companies that use blogs in their content marketing campaigns are more likely to generate more leads than those that do not. There are dozens of good reasons why blogs are important:
This is an essential tactic of content marketing.
Blogs provide detailed and engaging information.
People trust blogs.
It allows companies to develop a unique brand voice and stand out from the crowd.
Blogs generate site traffic and are great for SEO campaigns.
Blogs provide inbound links that give sites a higher rank in search engines.
Blogging is profitable and gives results.
Blogs allow businesses to connect with their consumers.
Blogs are essential for a strong presence on social media.
It's better than advertising.
With this in mind, let's review the most important marketing benefits of blogging and blogging best practices in 2019.
Marketing Advantages of Blogs
Blogging is an excellent incoming technique that helps every online business create value for its customers and sell its products more efficiently.
Business blogs must be focused on quality, usefulness and relevance. These three elements give any online business authority in its niche the ability to display detailed content that will capture the right audience by providing specific solutions to specific problems.
If we take all of these facts into consideration, we can safely say that the major marketing benefits of blogging are:
Expertise of the industry
SEO and more traffic
Expertise of the industry
As a business owner, you want to show your audience that you are an expert in your industry. The main benefit you get out of it is trust. To do this, the best solution is to share with your customers high quality knowledge relevant to the sector.
This means that you have to be consistent in publishing content in depth. In return, you build trust with customers that will translate into their trust. A loyal customer is the best customer and it is much easier to sell if he trusts your brand.
SEO & Traffic
The main benefit of search engine optimization is a higher rank in search engine results. But, SEO is much more than that. It's a tactic that works best in the long run. SEO makes your brand visible and helps you stand out from the crowd.
The best way to increase online visibility is to write blogs around the most frequently used and popular keywords. A higher ranking means that more online users see your blog.
In addition to this, blogs also require the use of online tools to further increase online visibility in searches. It's a fantastic way to increase traffic to your website.
Many recent studies have shown that most online users do not go beyond the first page of search results. So if your brand does not appear on the first page of Google, it's as if you do not exist. If you use SEO to your advantage, you benefit from better ranking and increased visibility, which allows you to better appear in the search engine results.
The higher the rank, the more traffic you generate on your website. People use the most popular keywords to find what they need, so blogging and keeping SEO in mind allow you to be the first to answer their questions and solve their problems.
In addition, if you need help writing friendly content for SEO, we're here for you;).
Developing brand awareness is a great way to stay competitive by staying relevant. Instead of investing in promoting your brand, notoriety allows it to promote itself.
Every brand needs online visibility to increase its visibility and a blog can provide it by sharing valuable knowledge.
It's not just about selling and generating revenue, it's about meeting the needs of your customers and educating them more about your industry, your niche , your brand, your products, services, etc.
This is about adding value and getting to know new features and products.
Subscriptions are a great way for all brands to communicate with their customers and know their preferences and habits.
Blogs help businesses collect e-mails – it's much easier to ask people to subscribe to a blog that they find useful, but to get them to "get them". subscribe to e-mail updates as soon as they appear on the home page.
All of these subscriptions are a great way to add more users to your marketing funnel in order to improve customer-brand communication, to offer products that may be of interest. your audience, promote new products, etc.
When a company creates a list of potential customers, it can use these subscriptions to improve lead generation. Communication allows a brand to convert potential customers into loyal consumers.
This is the reason why most brands use such a contact form to capture these potential customers. Once the brand generates enough demand, it can sell more easily, but it is also a great way to cultivate interest in its products.
One of the best SEO growth tools is to generate inbound links or back links. These are links to other relevant web pages for your niche business that refer to your website. Backlinks create even more value for customers and also help online businesses stay relevant in search engine results.
Make sure to check the most effective tactics to gain high quality links.
Best practices in blogging
Now that we've highlighted some of the most important marketing benefits of blogging, let's review blogging best practices to get the most out of it.
Create a content calendar
A content calendar helps companies organize them throughout the year. This helps brands to be more productive, stay consistent and always prepare the most relevant content.
Use a content calendar to display the right information to the right audience at the right time. In this way, you will avoid cluttering your blog with tons of chaotic information.
There are many online tools that can help you and your team plan all messages in advance and meet the schedule.
Enter a value
Coherent content generation helps an online business create value.
And when a brand consistently delivers value, it helps them grow and expand their customer base, increase lead generation and conversion rates, and generate more revenue.
The best way to do this is to blog, because you can publish original and in-depth articles, that you can not find anywhere else, as many times as you think appropriate, even with a limited budget.
I'm sure people will appreciate your contribution to compiling knowledge about everything they need to know about your niche.
Make it visual
Blogs help brands find their voice by exploring the issues and concerns of their audiences. Brands can capture the attention of their customers by providing exactly what their audience needs. It is here that visualization plays an important role.
Content matters a lot, but content alone is not enough to make a good impression. Thus, making it visual allows customers not only to learn about the company, but also to see it.
If you give examples, try adding some screenshots and photos (always give credit, by the way). If you're trying to illustrate something or give instructions, you can create infographics, GIFs, or even videos, and then add them to your blog.
Images can also generate a lot of traffic to your website – you only need to know a few tricks, so be sure to check out 6 tips to get traffic to your blog from looking for images.
GetResponse likes to show visual examples of good workflow automation marketing on the blog. Why? Because it familiarizes the user with the product, gives him a visual inspiration and shows him that it is easy to use.
Maintaining Content Quality
If the quality of your content is consistent, it will help potential customers and online users to trust your business.
Publishing quality content means establishing authority in your area of activity.
In addition, quality content, fresh and unique occupies a prime place on Google, so you do the math.
Do all the necessary research before making any statements on your blog. Write on topics that matter, even if it's about a tiny segment of your target audience. Enrich the content as you see fit.
Moreover, it is not a good practice for publishing clickbaits – this makes you untrustworthy and diminishes the quality of your blog.
And do not forget to re-read your content before clicking on "publish" to avoid any fun incident or threatening your business.
Engaging with Users
Modern online users love personalization. Customers are more likely to buy from brands that interact with them and listen to them. One of the best ways to do this is to ask for feedback.
Customers can use blogs to leave comments and impressions, which is a great way to engage with them even more. Some companies adjust their marketing strategies according to the commitment that they get.
Encourage your readers to comment on your content, to say what they like or not, to ask questions and to tell you what they would like to see in the future. Then, answer as many of them as possible so that the audience feels they are seen. They will know that behind the blog is a person who cares about their community, they will visit you and engage even more with you.
Promote your content
Since blogs help brands promote their content, blogs are a great way to stay ahead of their competitors. Each brand that actively promotes its content in an interesting and consistent way encourages its customers to buy more. The blogging is entirely devoted to the promotion of the content. Thus, by bringing the two brands together, brands can gain considerable benefits.
Share articles you post on social media and occasionally send content updates to your subscribers;).
Allow invited authors to share their knowledge
I've already touched on the subject of how backlinks help your brand increase organic traffic, search engine rankings and the domain's overall authority. Well, there is one more way: guest authors. Guest blogs have many benefits, such as benefits in terms of mutual reputation, increased social visibility and, of course, increased traffic.
Set up a funnel for subscription
Creating a funnel subscription to the help of your blog allows you to gather valuable contacts, interact with them, establish a relationship and maintain a connection with your clientele to increase sales and increase revenue.
Add Big Calls To Action
The CTA or a call to action is the key to mastering the best blogging practices.
You probably know the CTAs of (and use them in) your e-mails and landing pages. But do you incorporate them into your blog?
A blog post captures the potential customer's attention by making a subtle promotion of your product in print and once the person is hooked, you place a CTA agent to seal the contract.
Good CTAs increase conversion rates, create more revenue, and develop and grow your business. More importantly, CTAs directly invite customers to trust your brand and buy your products.
Based on all that I have mentioned, it is safe to say that blogs are essential for your business if you plan to stay not only relevant, but also competitive in your industry. .
It is more than clear that in 2019, small and medium-sized businesses need a blog to beat their competition.