Social media is one of the best ways to boost your brand and the amazing content you create. But it's not enough to post content on social networks whenever you feel like it. Some times are better than others.
So, what are the best hours to post on each social media channel?
Unfortunately, there is no perfect answer. People scan each social network differently, and businesses can find different days and times that work best for them. For example, while Twitter finds that tweets work well at 6 pm, Pinterest finds that some messages work well until 2 am.
However, these are not your only (or better) moments. A good publication depends on the platform you use, how your target audience interacts with the platform, the regions and time zones you target, and your marketing goals (for example, the number of clicks in relation to the actions).
However, there is plenty of data on the best time to publish on Instagram, Facebook, Twitter, LinkedIn and Pinterest. CoSchedule's top contributors have recently analyzed their own original data and more than a dozen studies on the subject – including Buffer and Quintly, to name a few – and have created a useful list of ideal publications. times according to industry trends on the most popular social networks of today. The industries analyzed include:
Bookmark this item as a reference and refer to it the next time you need to know the optimal viewing times for your business.
Highlights for publishing on social networks
The best times to post on social media are different for each social network and the type of audience you want to engage with. Facebook and Twitter both see a significant commitment at 9:00 am, while one of the best moments to post to Instagram is 5:00 pm. LinkedIn's address to a B2B audience, with an ideal publishing time from 10:00 to 12:00. Pinterest sees a high commitment until 4 o'clock in the morning.
Because many companies are facing a growing global audience, time zones have become a growing concern, particularly with regard to the best times to post messages.
For starters, let's look at the United States. About half of the country's population is in the eastern time zone and, combined with the central time zone, accounts for over 75% of the total US population.
Considering that, if you are targeting an American audience, try to alternate the hours of display in the eastern and central time zones – we will enter those specific times in a moment.
If you are targeting users outside of the United States, search to determine where they live and what social media channels they use. This type of data is available in studies such as Global Social Media Summary of Smart Insights, or Annual Digital Global Overview of We Are Social.
1. Best time to post on Instagram
Instagram is intended for use on mobile devices. About 60% of its US users use the app daily, but it would seem that many of them are viewing more content during off-hours than during the work day.
On average, the best times to post on Instagram of all industries are at 13:00 and at 17:00 respectively during lunch and at the end of the typical work day .
B2B organizations have the highest number of times when clickthrough rates are high: 12:00 – 13:00, 17:00 – 18:00 and even until 20:00 – 21:00, rush hour. down for the day.
The best day to post on Instagram is Friday .
2. Best time to post on Facebook
People connect to Facebook both on their mobile devices and on their desktops, at work and at home. The way it is used depends heavily on the public.
On average, the best time to send publications by industry is at 09:00 when people are just starting to work and logging in for the first time.
Facebook sees another increase in click-through rates between 11:00 and 12:00, when people take their lunch break.
The hours from 3:00 pm to 4:00 pm are also very promising times for mainstream companies, the general public, the general public and the general public.
The best days to post on Facebook are from Thursday to Sunday .
3. Best time to post on Twitter
Like Facebook, people use Twitter on mobile devices and desktops, at work and at home. The way it is used also depends on the public – but people often treat it as an RSS feed and as something to read during off-peak hours such as commuting, work breaks, and so on.
The good times to tweet on average around from 8:00 to 10:00 as well as from from 6:00 to 21:00 – which is logical, since it corresponds to both morning and evening
B2C companies have the highest number of hours to choose from, including high clickthrough rates on their content: from 8:00 to 10:00, from 12:00 to 19:00, and from 19:00 to 21:00.
If your goal is to maximize retweets and clicks, aim for noon or 5 pm-6pm.
For B2C companies, the best days to tweet are weekends . For B2B companies, the best days to tweet are the days of the week . Coincidence? Not really. If you think about it, people are looking for professional needs when they work (weekdays) and personal needs when they are away (on weekends).
4. Best time to publish on LinkedIn
About 25% of US adults use LinkedIn, mainly for work purposes, weekdays and work hours. It is used with a bit less frequency than some of the other channels in this list.
Aim to publish on LinkedIn between 10:00 – 12:00 .
Consumer, consumer, and consumer organizations have the narrowest windows to choose when to publish for optimal performance: 12:00, 8:00, and 10:00, respectively.
The best day to post on LinkedIn is Wednesday .
5. Best time to publish on Pinterest
Pinterest users strongly bias women, and 29% of users are active on this channel on a regular basis.
The best times to post on Pinterest are from 8:00 to 23:00 and, interestingly, from 2:00 to 4:00 . This could indicate an interest in the platform in time zones other than North America, which means that the overall content is all the more important here.
Unlike the many channels we have listed here, evening trips are often the worst time to post on Pinterest. This could be due to the fact that it is not as "navigable", with many pins requiring navigation away from the channel.
There you are, guys Keep in mind that even if every social network has a higher engagement rate and a higher clickthrough rate at specific times and days of the week, the amount of your engagement depends on your audience. and the content you publish for them. You may have set up a series of weekly videos that your audience is still waiting to see on Friday morning. In this case, do not listen to the data above – you have an agreement with your supporters and this day and the hour is working for you.
Good publication, tweeting and pinning.