Are you unhappy with the number of leads generated by your company's website?
If increasing traffic is not a problem, I have bad news for you: it's your website.
* dun dun duuuun *
Do not worry, though. I will not tell you to see him again.
I suggest you create a compression page instead. And then generate traffic by skipping your company's home page.
Feeling a little hesitant? Well, we will answer any questions that may come to your mind right now.
In this beginner's guide to compressed pages, we will cover the following topics:
Do you want to skip one section or the other? Just click on one of the quick links above to go directly to the part that interests you the most.
Let's start with a theory.
What is a Compression Page
A squeeze page is a landing page created for the sole purpose of convincing a visitor to leave his contact information, usually his email address.
While other types of landing pages can be designed to generate clicks, video views, or other types of user interaction, this is not the case for compressed pages.
They are used exclusively for capturing an email address and to start a conversation with a potential prospect or prospect.
Compressed pages are sometimes called registration pages or registration pages.
Some marketers also use the term landing pages interchangeably with compressible pages. Personally, I do not think this is the best choice and considers compressed pages as a type of landing pages, similar to thank-you pages, click-pages, or viral landing pages.
Of course, you may not agree with this distinction.
To make sure we're on the same page, here's an example of a squeeze page created by Smart Insights.
Squeeze page vs homepage
Why or when should you use a squeeze page instead of your home page?
The squeeze page definition already hinted at the correct answer.
Your homepage has a different purpose than a squeeze page (at least in most cases).
It is designed for many types of users and for different purposes. There are additional items such as a navigation bar, potentially tons of links, pictures and maybe even multiple calls for action (CTA).
Even if you have a primary CTA or even a registration form in the folded portion above your page, it is probably not optimized for capturing email addresses.
All of these individual elements compete for the attention of your users while they are viewing your home page.
Do you remember the example that I shared above in Smart Insights? Let's take a look at their homepage now.
You immediately see that there are many more elements competing for your attention. It's because they chose to communicate other things here.
Items such as the navigation bar, login or blog links, multiple CTA buttons or the search bar could potentially distract from the attention of a registration form, s & rsquo; There was one.
But they did not place a registration form on their homepage. Purposely.
Because they use squeeze pages for.
Squeeze pages are free from excessive content, links, and anything else that may distract users from the primary purpose – to provide their email address.
This is essential, especially when you run paid advertising campaigns to drive traffic to your pages and you have to pay attention to your budget.
Before delving deeper into the pages of compression, I would like to note that this distinction is not always as clear as it may seem.
Sometimes companies design their home pages so that they look like a typical landing page.
This is usually the case when the company is still developing its product, as in the following example of SparkToro.
Or, if their main goal is to generate conversions and new records, as in this example of Spotify.
And as always in the world of online marketing, landing pages, home pages and squeezable pages come in all their forms.
How to create a compression page
Now let's take a look at all the things your page needs to include and the best practices to follow when creating high conversion rate compressed pages.
1. Make an offer they can not refuse
The most important element of your squeeze page is the offer.
What will the user get in exchange for his contact information?
This is what we call a main magnet or an incentive to register. A freebie to convince the potential subscriber to leave his email address.
Examples you may have encountered include e-books, spreadsheets and e-mail courses.
Here is an example of a squeeze page where the main magnet is a report.
However, there are many more and it is important that you use the right driver magnet for your target audience and your campaign.
To learn more about this, read our blog post about lead magnets.
2. Start with a powerful title
How much time do you usually spend on a page before deciding to leave or complete the form?
Not much, that's for sure.
Your title must seize this moment. Capture your user's interest, interest, focus on the value or difficulties you are helping, and persuade them to read more or go directly to the form.
Take a look at this sample squeeze page that insists on value from the start.
3. Write a convincing copy
Writing a copy that turns landing pages into conversion machines is both an art and a science.
Your support copy must convince users that the offer exactly matches their needs and that it is in their interest to fill out the form immediately.
Other times, you just need to emphasize the value and minimize the perceived risk. That's what Netflix does on their homepage.
4. Using social proof
Marketing copy is not always enough. Sometimes users need to hear the voice of other customers or users to decide whether to fill out the form is the right thing to do.
This is where social proof comes in.
Customer quotes, testimonials and case studies can help you meet this need.
Take this example of Ahrefs, where they post tweets about their blogging class.
5. Adding Elements of Trust and Authority
Your offer looks good, the copy is convincing and there are even some customer reviews on the page, but that is not enough for some customers yet.
They want to see what other brands, companies or people you have worked with have said about you.
This is particularly important in the case of money.
Here's how Brian Dean uses authority to collect more email records on his home page, which is designed as a squeeze page.
6. Reduce the dead weight
Since compressed pages are supposed to convert so many visitors to the website into email subscribers, it is only natural that everything you put on this page points to the main objective.
At the same time, anything that could potentially prevent your users from leaving their email address should be removed or placed where it is not likely to conflict with your primary purpose.
What kind of elements do I have in mind?
Think of all the extra links you have. Your resources, blog, social media, career page, contact page, etc. All of these links are useful, but not at this time.
The same applies to all other content or products that you wish to promote with your main magnet. If they are not essential, keep them for later and consider posting them on the thank you page.
You will have to approach this individually. See what is critical for your audience and make a decision yourself.
Get inspired by this sample squeeze page from BigCommerce.
Note that they skipped the navigation bar or any irrelevant link here?
As you can see, there are a number of elements and best practices that include most high conversion landing pages.
You can learn more about them in our article on the anatomy of a landing page, written by Pam Neely.
For inspiration, here's Brea Weinreb's awesome article from 99designs on 2019005 landing page design trends.
List of tools that will help you create compressed pages
You've learned why compressed pages are important and the best practice for designing them.
Now is the time to consider how to create the best compression pages. Here are some tools that will help you in this process.
Constructor of compressed pages
GetResponse offers a set of solutions that will help you easily create and promote your compressed pages.
Here are the main ones:
Landing Page Creator is a squeezable page generator that allows you to create landing pages from scratch or using one of the many models compatible with mobile technology.
With 5,000 free images from Shutterstock, an intuitive drag-and-drop editor, and built-in A / B testing capabilities, you have everything you need to build an effective inclusion page.
Here's what it looks like in action:
Autofunnel allows you to manage your entire lead generation campaign using a single dashboard.
By combining elements such as funnel creator, Facebook and Instagram ads, autoresponder sequences, social announcer, etc., it helps you to drive traffic and create quickly your distribution list.
You can learn more about our article on lead fireplaces.
Monitoring and Conversion Optimization Tools
GetResponse squeeze page builder comes with built-in analytics reports that tell you how many visitors your page has and how many have been on the list.
If you want to collect more analytical data, you can use:
Google Campaign URL Builder to add campaign settings to URLs to track custom campaigns in Google Analytics.
Google Analytics to learn more about where people visit your squeeze page and about their behavior
Google Tag Manager to add other tracking codes or tracking events, for example, when a user clicks on a specific link, interacts with your content or scrolls through a certain portion of your page.
CrazyEgg to create thermal maps and save user sessions to learn more about their behavior
Facebook Pixel to generate more sales, for example by showing them to those who visited your website but have not yet converted
Creation and Design Tools
Finally, you must also be able to design your lead magnets and perhaps additional resources for your compressible pages.
Here are several tools that will help you along the way:
Visme and Venngage – they will help you create ebooks, infographics and other downloadable content that you may want to promote on your Squeeze page.
Coolors – with this tool, you can quickly generate color palettes that you can use in all your pages and in all content formats.
Unsplash and Pexels – two of my favorite sites containing free photos.
Squoosh – you want to speed up the reading of your pages and make the magnets lighter? Squoosh is the tool we use to make our content user-friendly and SEO friendly.
Compressed page templates
Now that you know how to make compression pages, I would like to inspire you more.
Below are squeeze page templates ready for use in GetResponse.
As you will see, they are ready to adapt to several different industries, but you can also easily adjust them to fit any other vertical.
Want to try? Go ahead and create a free trial account to access these models immediately.
Promoting an eBook
Ready to create your first compressed page?
Now that you know the basics, you need to be fully equipped and ready to create epic compression pages that will help you generate tons of new leads.
Do not forget that you rarely hit home on your first attempt.
Therefore, when you have successfully launched your first squeeze page, be sure to check out these more advanced documents:
Essential landing page course
Landing Pages Optimization: Step-by-Step Process for Optimizing Your Landing Pages