How "Black Friday in July" was black for retailers who did not call Amazon?

Amazon stated that this Prime Day (July 15-16) was "the largest shopping event in Amazon's history", with sales exceeding sales of Black Friday and Cyber Monday combined. Indeed, Prime Day is the third mega-event for online shopping (the others being Cyberweek and Labor Day), with online retail sales exceeding $ 2 billion according to Adobe Analytics. A turnover of 7 billion dollars. Internet Retailer, on the other hand, estimates that sales on Amazon.com have exceeded $ 7 billion, if one includes Amazon and all its sellers in the market. That…

Ready for the holidays? One in five American consumers begin holiday shopping in October or before

Back-to-school shopping is in full swing, which means that the holiday season is just around the corner. . One in five American consumers will likely make their first holiday purchases in October or before (compared to one in ten in the world), according to Facebook's holiday shopping survey. It is also likely that more than half of shoppers make holiday purchases on their mobile devices this year. This means that trademarks should now put in order their mobile experiences and their holiday marketing plans. Source: Facebook IQ Source: Facebook 2019…

There are no universal truths in content marketing (sort of) via @Kammie_Jenkins

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When bad user-generated content arrives in good companies

There is no doubt that the growth of user generated content (UGC) is one of the phenomena the most fascinating of the digital era. The opportunity for ordinary citizens to become publishers through criticism, visual narrations, tweets and other forms of content has equaled the playing field between consumers and businesses and given voice to millions of people . However, not all UGCs have good quality content – which is a problem when poorly designed and poorly formatted UGCs appear on a company's digital real estate. In other words, no…

What is an email explosion and how to send it correctly

Love them or hate them, sending e-mails is always a thing. Whether to launch a new product, announce a major sales campaign or promote your new book, you will probably start with an explosion of email. Even better, you started with an email campaign. Is there a difference? – you can ask. We will talk about it in a moment. You will also learn what are the best practices to follow when sending e-mail messages and inspiring examples that inspire you. What's an explosion of e-mail? When someone says that…

4 ways to prepare for the future of your UX

Great innovations have helped lengthen the lives of our lives and shrink the world as we know it. The user experience has played a big role, making online content accessible to as many people as possible. To achieve full accessibility, however, UX must make an extra effort and focus on an often overlooked age group: users over 65 years old. To this end, I analyzed demographic change and made some recommendations for the future of your UX, making online content accessible to a wide audience. The penetration rate of the…

How HubSpot's Paid Team Explains Its CRM

When you think about it, advertisers have an endless list of tools. For example, we could create our ads directly in Facebook, LinkedIn or Google. Maybe we have a budgeting tool that helps us to correctly allocate our advertising spend. In addition, we may use a tool such as SEMRush to perform a keyword search. There are a number of interesting report options. And I'm willing to bet that when you're working on your advertising strategy, you're leveraging more than the tools available on social media networks to succeed. We…

The Big Difference Apostrophe Makes in the Stories of a Brand

What are the stories of your brand? #ApostrophesMatter Let's get into the world of brand stories. It can be a confusing place, with lots of buzzwords and confusing metaphors. Honestly, this is a place where many of us, the content marketers, feel a little stuck. You see, when people get together to talk about "brand history," we often discuss the story and the overall value of the brand itself. It's hard to avoid and we're quickly stuck. But the story of the brand is different from that of the brand…

9 ways to get the most out of building SEO links with SEMrush

Hypertext links being one of the main factors in Google's organic ranking algorithm, the creation and management of a successful backlink profile is a major SEO concern. The SEMrush team is proud that our database reached 16.7 billion backlinks in 2019. To help you get the most out of our SEO link building tools, we've put together a list of the best "moves" that will keep your collection of links upstream clean and growing. In this list you will find suggestions on how to: Gather ideas for building links and…

Intensive Video Marketing Course

Need help getting started with video marketing? It's one of the hardest things to learn for many businesses, but it's not as hard as it looks! You can do it. Below are seven quick videos that will help you find content ideas, set up a YouTube channel, choose keywords for optimization (and creation), create scripts , load, set ads, and measure results. Video 1. Introduction You will learn: Why video marketing is crucial for your business How videos can lead you to the top of the SERP. How to find…