These marketers left their client positions to create a versatile experimental agency

Almost twenty years ago, Cassie Hughes and Gabrey Means both worked in the marketing teams of retailers based in Canada. San Francisco – Hughes at Levi's and Means at Banana Republic. After a presentation by a mutual friend, the two friends share a bottle of wine and discuss how the agencies they work with are excellent partners, but too specialized. "They could create an idea but could not create activation to save their lives," said Hughes. The two founders founded Grow, an experiential marketing agency working with brands such as…

Does Nike's Swoosh make the mark famous or is it the opposite?

Undoubtedly the most talented player in college basketball, Zion Williamson has the habit of making titles, but not those who qu & # 39, he did last month. On February 21, as the Duke forward played in the first minute of the North Carolina game, Williamson was suddenly trapped, causing a "shock". "The world has stopped turning. Wednesday afternoon, during a brief explosion of the shoe of the star of Duke, Zion Williamson, in focus, briefly on Wednesday. Phil Knight's new company, Nike, needed a logo quickly. This was not…

Publishers Want More and More to Put Their Money Where Alexa's Mouth Is

While Consumers Are More and More Comfortable to Speak With Command Devices voice, media organizations want to say something in return. From the Washington Post to the NPR, publishers have decided to partner with smart speakers to attract viewers and create a new stream of revenue. The relatively cheap cost of entry (especially for those whose audio content can be easily reconverted), the growing interest of consumers and what they can offer advertisers in this space make these The most popular news technologies that media organizations want to season –…

On the Adweek podcast: Giant Spoon shares his know-how with the experience

At SXSW in 2018, the buzz echoed on HBO for its activation of Westworld. This year, the agency behind all this, Giant Spoon, has once again taken the leap with a cascade on Game of Thrones that made people talk (and queuing to donate blood). https://adweek.it/2FlZ5pK print Doug Zanger Doug Zanger is Editor-in-Chief at Adweek and focuses on creation. He is based in Portland, Oregon and loyally loyal to the Pacific Northwest.

Buffalo Wild Wings made a stool to refresh men's jewelry after vasectomy

When brands and agencies look at qualitative and quantitative data to come up with great ideas, they look for little things. Of course, there's the big picture of the demographics, but for a campaign to really sing, you have to find that information that hits like a thunderclap. In the case of Buffalo Wild Wings, someone, somewhere, discovered at one point that there was a 30% increase in vasectomy procedures during the basketball tournament male NCAA. Why is it important? Because the brand is then inspired by this idea and…

Quickly and effectively evaluate more than 100 martech solutions

Attend MarTech® with a FREE Expo + Pass to Demonstrate More Than 100 Marketing Technology Solutions in one place. Spend an hour, spend the day or invest two days in all that our exhibition hall has to offer. You will not get that volume or variety of suppliers anywhere else. Get your free Expo + pass now! Do not wait, the prices on site cost $ 119. You can also upgrade to an "All Access" pass to access a complete MarTech experience: all sessions, keynotes, networks, equipment and more. See…

Why Elizabeth Warren is the Teddy Roosevelt of 2019

Citing a Wall Street Journal report that Amazon has tested pop-ups in its application for its own private label products on the pages of competing products – touting similar items at lower prices. – Elizabeth Warren, presidential candidate of 2020, repeated her call to break with advanced technology. "You can be the referee or own a team, but you can not do both at the same time," she tweeted. On March 8, Warren explained his plan in a blog post saying that Amazon, Facebook and Google had too much power…

Teikametrics, based in Boston, announced the addition of a bid auction solution for Amazon advertisers using the Teikametrics Flywheel campaign optimization platform on Monday. The company claims that the auction algorithm is optimized by automatic learning and analyzes advertising data, transaction data and, most importantly, data relating to the cost of goods sold. The algorithm analyzes bids every hour to make the necessary adjustments. "Amazon is providing more and more access to data and API opportunities, as well as more and more ad blocks," said Alasdair McLean-Foreman, CEO of Teikametrics…

The number of page views related to the ban on Tumblr porn barely registered among advertisers

According to the Web Analytics provider SimilarWeb, Tumblr has totaled some 521 million pages viewed last December, down more than 19% in January to 437 million. News from the media has not attracted media buyers. A spokesperson for Periscope said, "No customer asks to advertise on Tumblr, so we can not respond. regarding customer expenses or behavioral changes. " MediaCom stated that it has not seen any change in Tumblr's spending since the implementation of the change, but it has not stated how much it spent on the platform. [1945]…

Why digital out-of-home should be part of your 2019 marketing mix

According to PricewaterhouseCoopers, digital outdoor advertising has increased by 35% since 2010 and is expected to exceed traditional outdoor advertising spending in Canada. by 2020. Perhaps even more surprising Outdoor advertising was the only category of traditional media to show growth last year, reaching an estimated $ 33.5 billion in business figures according to the NAR global forecast. Netflix recently spent $ 150 million on 32 Billboard Outdoor Regency billboards in Los Angeles. Sunset Strip, a treasure hunt aimed at reducing the threat of major streaming competitors when it is…