When did you think of the text you chose as a hyperlink to direct readers to another page of your website? This text, called an anchor text, does not attract much attention. But if done correctly, it can strengthen your SEO efforts.
Optimizing your anchor text, clickable and hyperlinked text on your website, may seem like a trivial tactic. However, if you link these links to words or phrases relating to the pages to which you are linking, connect internally (also called "inlinking") to related pages on your website. You will be able to improve your ranking on Google.
"Combining with clear, concise, and relevant anchor text can reinforce the current link between certain messages in Google's eyes and help all these messages to better position themselves," says Braden Becker, Manager of historical optimization of HubSpot.
With this in mind, the anchor text is not to be overlooked. It is a small detail easy to forget, but it remains important in the current SEO landscape. If you want to know more about what exactly is the anchor text, why it's important and on the different types of anchor text, read on.
What is the anchor text?
Anchor text is the text on which a hyperlink is clickable on a website and refers to other web pages in that domain. It tells search engines and users the content of the hyperlinked page. An example of anchor text is the following link to the HubSpot home page.
To clearly inform the search engines and users of the subject of the page to which you are linking, your anchor text should be succinct, specific, relevant to the landing page and in close proximity to the page. a keyword that you want your pages to be sorted. good for on Google.
That's right – the anchor text does not need to include a keyword, it can simply be in a sentence containing your target keyword. We'll talk more about it in a minute.
When you anchor links in descriptive words or phrases, Google's bots can instantly understand the content of the linked page. A clear link between the subject of your page and that of the linked page can also help both pages to rank for queries associated with that topic.
However, overloading keywords or using the same keywords throughout your anchor text will make Google think you're just trying to rank those keywords, rather than creating a new keyword. internal link with relevant information, and penalize you.
Examples of anchor texts
Some types of anchor text are better than others. Here are the four most common types, categorized by quality.
The anchor text is a partial match if it includes a variant of the keyword that describes the subject of the linked page. It clearly informs Google of the subject of the page, especially if the anchor text contains keywords related to the subject of the page. Not having to worry about the exact match with your anchor text and the subject of a page also allows you to write your content as naturally as possible.
Here is an example of anchor text that partially matches: "Every SEO needs to know the importance of the domain authority" – the linked page describes what it is like. Domain authority, why it is important and how to improve it, and the anchor text can convey this message without explicitly stating it.
The anchor text is an exact match if it includes the exact keyword describing the subject of the linked page. Like partial matches, exact matches also inform Google of the subject of the linked page. But if you anchor your internal links in too many matching keywords exactly, Google might think that you are simply trying to rank those exact keywords rather than providing value to your readers.
Here is an example of an anchor text that perfectly matches this one: "Check out this comprehensive guide on the Google Search Console," the linked page calls the "Ultimate Guide to the Google Search Console." in 2018 ".
Generic anchor text is a common word or phrase, such as "This blog post" or "Learn more". In fact, Google reads the text surrounding the anchor text when its robots crawl your web pages. So, even if you anchor a link to a generic word or phrase, the surrounding text can still tell Google what's on the linked page. But Google can not know what the link is for if your generic anchor text is surrounded by a text clearly describing the subject of the linked page.
The Spammy anchor text refers to a web page that has no link to its hyperlink keyword. These types of anchor text mislead users into believing what the linked page really is, by not assigning them any value. The only reason people use the spammed anchor text is their short ranking for highly competitive keywords such as insurance, loans, mortgages, and mortgages and the siphoned traffic derived from the SERPs of these keywords.
Web users will also use spammed anchor text to hinder the perception of their competitors on Google. For example, a company might create a hypertext link between its competitor's website and the keyword "worst company for which to work in 2018" in one of its blogs, and its competitor's website could potentially be ranked "best company to work for in 2018" on Google.
Even in 2018, the anchor text is still important.
Anchor text might be at the end of your to-do list as you refine your message, but intentionally anchoring links in clear, concise, and relevant keywords can strengthen your SEO efforts. Google will fully understand the subject of each linked page on your website and will understand the link that exists between your publications, thus improving your rankings.