8 examples of great webinar landing pages and positive results

Webinars are now the tactics of choice for brands to get more potential customers and prospects.

First, it's a platform where you can share valuable insights and advice about your target market and gain their trust.

Organizing a live webinar is also a way to build relationships with your prospects and prospects and build relationships with them. Your webinar participants will discuss with you throughout your webinar, especially during the Q & A session.

This is an even more personal and real-time communication that you can not receive from your social networking accounts.

Most importantly, webinars – whether pre-recorded or live – allow you to deepen your knowledge of the product or service you are offering towards the end.

They can explain to your audience how your product can help solve their problems. deal with possible objections or show the capabilities of your service.

The first challenge at webinars

In the last few weeks you have been preparing for your next webinar: you have tested your equipment and slides, you have prepared everything, and you have trained with your presentation.

You are all packed and ready to go.

You click this button to start the webinar and …

… no one is here!

Zero. Nada. Zilch!

If this scenario brings back nightmares, welcome to the club!

It's because hosting a webinar is not enough to get people to sign up. You must also have a landing page for the webinars that will display them.

What makes a webinar landing page irresistible?

This promises to give something extremely valuable.

Even if you do not ask your audience to pay to watch your webinar, you always ask them to give you about an hour of their time and contact information.

That's why the most important thing is a worthwhile webinar. One of the most effective ways to show interest in your next webinar is to write a copy of the website to exploit their sense of loss if they do not look.

The decisions of your prospects are based on one of two desires: to avoid pain or to experience pleasure. Of the two, it is the first that is more convincing because they are more aggressive in preventing a loss than in gaining something. Psychologists call this an aversion to loss of behavior.

For example, if you plan on organizing a webinar on conversion rate optimization, it may be more interesting to share information that will help your prospects to no longer scare potential customers. your conversion rates.

It includes a video message.

Studies show that webinar landing pages with embedded video convert 80% better than those that do not.

Here's why:

Adding a short video message to your landing page gives your visitors and lets you take a stealthy look at your next webinar. They will also be able to see you, as well as your guest speakers (if any), which will make the invitation more personal.

More importantly, you can share enough detail about your next webinar while giving them the opportunity to want to know more.

It offers a unique value proposition.

It is likely that you are not the only one hosting a webinar on a particular topic, especially if it is something that is fashionable.

The best way to hook your visitors and get them to sign up (and show up) for your webinar is to give them your unique value proposition. This tells them not only what they will get in exchange for their registration, but also why they should register for your webinar and not someone else's.

It is suitable for mobile phones.

Today, most people surf the Internet with their mobile devices.

Source: SmartInsights

So, it's a good idea to create a webinar landing page that's simple for your visitors and allows you to sign up on their mobile phones and tablets.

This evokes scarcity.

Your potential webinar participants make decisions based on their emotions. When they see that there are still a limited number of seats and a countdown, they will be encouraged to act immediately because they do not want to feel like they missed the match.

Evoking scarcity can also help you increase the number of your participants.

If the number of people attending your live webinars is lower than the number of people signing up, it's because they always assume that a recording will be sent.

When you remove this from the equation, those who register will make more effort to introduce themselves.

Now that you have the basics, it's time to get them together.

Here are 8 examples of destination web pages to inspire you and get you started:

1. Journal of Search Engine

Screen capture of search engine log

What worked:

The company logo is prominently displayed, reminding you who hosts the webinar.
The use of the word "how" in the title tells visitors that it will be a webinar in which they will be able to learn the steps and strategies they can use in their marketing campaigns.
The photos of the speakers are clearly visible on the landing page of the webinar.
CTA's red "sign up now" button immediately catches your eye and the choice of text tells you what you need to do next.
The description of the webinar is very detailed, but does not give too much.

What could be improved:

Jargon terms like "schemas" can cause some of their visitors to scratch their heads wondering, "What is it in the world ?!
Although the copy of the landing page uses bullets, immediately following the webinar title can make the unique selling proposition immediately visible to the skimmers.
Having a long form with all the required fields is already discouraging for visitors. Adding a Captcha just before the CTA button will scare them even more.
Although the homepage link on the top left is small, it does provide visitors with an easy way to unsubscribe from the webinar landing page.

2. Best Purchase

What worked:

This huge banner bearing the Best Buy logo echoes the brand's colors and makes the landing page cohesive.
Using subtitles for different sections and bullets makes it easier to read the copy of the landing page on the desktop and on the mobile.
A brief introduction to guest speakers gives visitors an overview of their experience and levels of expertise.

What could be improved:

Adding a delivery in the webinar title would make this work more concise and more likely to excite people for registration.
Many of the offline personal information required in the registration form may deter visitors from signing up.
The CTA button is almost invisible under the form, making it easier for visitors.

3. WordStream

Screenshot of WordStream

What worked:

The title clearly tells you what you can expect from the webinar.
The use of a striking color for the CTA button and their unique value proposition quickly catches your eye.
The use of chips in the bios facilitates their reading and their course.
The copy of the landing page uses words that are easy for visitors to understand.

What could be improved:

Adding a hyperlinked logo at the top and social media buttons at the bottom makes churning easier.
Omitting the year from the date scheduled for the webinar is a little misleading.
Again, another long registration form and discouraging.
The text of the CTA button and the title of the form seems more formal than the rest of the copy.

4. Content Marketing Institute

Screenshot of Content Marketing Institute

What worked:

The massive banner perfectly indicates who is hosting it.
The privacy statement located under the registration form explains how Content Marketing Institute will use the information that will be shared.

What could be improved:

Clickable icons that will give visitors a quick exit.
Writing the copy of the landing page in multiple points instead of long paragraph blocks would make reading easier, especially on mobile devices.
The CTA button is too small and the message too bland to attract the attention of visitors.
Too much detail seems to be disproportionate to the information that will be shared in the webinar.

5. GetResponse

Source: GetResponse

What worked:

The entire webinar landing page appears above the fold, so visitors will not need to scroll through the list to find out everything.
The problem that will be addressed in the webinar is the first thing that will attract the attention of visitors and encourage them to register.
A short and convenient registration form placed right next to the pain point facilitates the registration of visitors.
The highlights of the webinar are listed as points, which is great for skimmers.

What could be improved:

Overlaying text on images may hinder parts of the landing page.

(By the way, if you missed this webinar, you can click here to watch it.)

6. Mention

Mention Screen Capture

What worked:

The unique value proposition of their webinar is that it's a round table, something you do not meet every day.
The addition of the year in the webinar's landing page title tells visitors that stakeholders will share up-to-date information on what is currently working.
Contrasting colors capture the attention of visitors to learn more about the webinar topic.

What could be improved:

Adding the list of speakers first disturbs the visitor's attention, who wants to know more about the webinar and decide whether or not to sign up.
By opting for a webinar on demand, you will avoid the feeling of urgency or shortage and you will avoid asking them to sign up to view it.
There is too much empty space for a font too small and too little information.

7. Dotto Tech

Dotto Tech screenshot taken.

What worked:

All the essential details about the upcoming webinar are above the fold.
The photo of the speaker is not your typical photo, so it shows his personality and gives you an idea of ​​the atmosphere you will experience during the webinar.
To make the form a popup is great because it is short and eliminates anything that could distract you.

What could be improved:

The webinar topic does not seem to respond to an urgent and urgent need. Adding more detail on why visitors should sign up and watch can change things.
Promoting one's Patreon as a means of gaining additional value adds more than one conversion point that can distract them and may miss the main goal of getting them to join the webinar.

8. VidYard

What worked:

The details of the webinar are short and accurate.
Using a different color does a great job in pointing out what the take-away webinar participants will win.
By repeating CTAs at the top and bottom of the webinar landing page, they ensure they receive the most registrations for this webinar.

What could be improved:

Adding a video to this landing page would have allowed them to showcase their service in a subtle way.
The CTA button masks an extremely long registration form for an on-demand webinar.

Conclusion

The way you build your webinar landing page can improve or hinder your webinar registration statistics. This could determine whether the webinar room will be filled with enthusiastic spectators or crickets.

Unfortunately, the common denominator of many of them was an old fashioned design. If you want to avoid design errors, try to incorporate some of the current trends in landing page design.

Take the things that have been done correctly in these different examples of landing pages. Tweak them by improving the recommended areas. Then, carefully test your landing page before it goes online.

What's great is that you can create both your webinars and their landing pages using GetResponse ;-).

What are your proven tips for getting more webinar listings from your landing page?

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