5 ways to generate new and intriguing content ideas targeted to the public via @JuliaEMcCoy

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Are you short of content ideas?

If your brain is exhausted and your eyes hurt you article by article on discovering new topics and thinking, it's time to come up with the problem from a new angle.

In particular, the angle of research .

Instead of drawing ideas out of nowhere, looking for content ideas gives you concrete proof that, yes, your audience will love that. This is because you rely on the source itself to provide the content of your content.

Take a deep breath, listen to what your audience wants to read, write down their questions and problems and take stock of what interests them. Here is the way to the content of gold .

Here are some practical ways to dig up and assemble these content ideas supported by the public through a bit of outdated qualitative research.

1. Network, connect and chat with your ideal prospects

To find your best content ideas, focus on networking and have real conversations with your ideal prospects.

Obviously, to do this, you must understand your audience and be truly engaged in your sector and your community.

Then, it's time to:

Find, follow and interact with your collaborators on social networks. on your social networks and seize opportunities to share and comment on others' publications. When you see members of your ideal audience discussing or asking questions, do not be afraid to mix with people.DM with whom you have made a connection. Ask participants to take part in events and conferences organized by the local industry and discuss topics that fascinate you in person! Take notes and record topics and questions that arise during your networking adventures.

Doing this job,

You need to invest time in networking and interest yourself to other people.

Expand your social circles with friendliness and curiosity. your brand will benefit with your well-being.

2. Live Chats Mine for Content Ideas

Next Step: If you're using a live chat feature on your website, these conversations are a great source of ideas of content.

On my online content agency, our live chat Drift is the tool of choice.

One of Drift's greatest assets is his ability to examine all open and closed conversations.

The use of this tool makes it possible to regularly exploit the live discussions taking place on our site. look for questions from customers.

What questions and topics do I see again and again? These are examples where you can skip and write content.

For example, our audience is largely composed of marketers interested in topics related to SEO. Here is an example taken from a chat drift – this user asks a question about Google Carousel:

Due to the large number of questions on SEO, 30 to 50% of the content of our blog revolves around these subjects.

Pay attention to trends observed in conversations on your live chat platform and use them to create relevant content, here-now-now.

3. Listen to Sales Calls

Another sales channel you should not overlook for content ideas: Phone calls from your sales team with prospects.

These calls are gold mines for potential content topics, especially if a user calls with a series of questions about your service / product.

If you start hearing the same questions all the time, guess what? It's time to answer it in a few fleshy words.

If you use a CRM system for sales such as HubSpot or Salesforce, monitoring and recording of calls should be available as built-in features. Do not leave these content resources unexplored.

4. Create a channel for your team to share FAQs from Leads

If you use conversational marketing to offer content ideas, do not forget to leave the other members of your team participate in the collection of information.

In particular, create a specific channel where your team can share FAQs from interactions with prospects. Gathering this information in one place will greatly facilitate your research and analysis.

Some excellent collaboration platforms that would work well:

The channel can be as simple as a Google shared document. or a dedicated Slack chain. Use what fits best with your team's workflow.

Bonus : Researching topics that you collect from potential customers and clients can generate not only blog topics, but also critical topics that you may miss on your site . , other. Win-win.

5. Get away from your desk after a research meeting (Let your brain percolate)

This last tip for proposing content ideas is to give your mind a breath. after the end of your research-collection session.

Specifically, if you are satisfied with the amount of qualitative data you have collected, stay away from your office. for a moment. Do not jump directly into writing.

Why? Because this pause after the research gives your brain time to process what you have discovered.

According to dozens of studies on the subject, mental pauses help you refresh your attention, improve your productivity and generate a spark of more creative creativity.

Give yourself the space to let these new ideas, ideas and research nuggets percolate.

You will offer better, more synthesized content topics that bring insight and value to your audience. (Yes, I give you permission to dream awake at your desk.You are welcome.)

Look beyond the expected solutions to generate content ideas

If you use the same techniques as everyone else to propose your ideas of content …

Yep. Your content will also look like like everyone else.

To differentiate yourself, try to find unexpected ways of ideation supported by research. Examine all the sources of data available to you and do a little detective work at Sherlock Holmes.

Finally, remember to try to determine what your audience wants – after all, it is the goal. little thing we call content.

Other resources:

Credits Image

All screen shots made by the author , July 2019
In-post image: Mindful.org

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