5 surprising ways to create quality content and the PPC can help one another via @krisjonescom

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__gaTracker ("tkTracker.set", "contentGroup1", "pay-per-click");
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When it comes to improving your PPC campaigns, you've heard all the tips. Focus on improving quality and click-through rates. Optimize the structure of your account. Use negative keywords.

And while all of these valuable tactics may work, there is one thing that rarely (if ever) appears as a way to improve your sponsored link campaign: quality content.

I know what you think.

How Can Quality Content Benefit Your Sponsored Campaigns?

Not only do I think that quality content can be beneficial for the paid media, but I also think that a paid promotion is a great way to attract the "big money". attention to your content.

Read on to learn how to use content marketing to improve the performance of your PPC, and vice versa. Next, I'll share four action tactics to create high-performance PPC ad campaigns to maximize the return on your content investment.

1. Use PPC Ads to Get FAST Traffic

The problem with organic search strategies is that it's almost impossible to generate glances on your website without an established audience . Consider that more than 4 million blog articles are published every day, making it almost impossible to get visibility of your blog posts without an underlying strategy.

Leverage PPC ads to drive traffic to your website from the earliest stages of development.

Even better, the traffic generated by paid clicks will be an important part of the target audience to whom you already want to sell your brand.

It's like killing two birds with one stone. By using Google Ads and Facebook Audience Insights, you can get more complete information from your audience while joining them to make them better known.

Typing informative or detailed content can help to further differentiate your brand. from other advertisers. Quality and quality content goes more with PPC than you think, so be sure to read at the intersection of these two areas of digital marketing.

The idea is to focus simultaneously on both campaigns. and target similar keywords. Content can be used to inform, while paid advertising should be your conversion tool.

This strategy can help your brand become the first of ideas when you appear in the search results of a keyword query.

2. Using PPC Ads to Attract People to Your Brand

Contrary to popular belief, studies have shown that paid advertising actually helps to generate clicks on product listings rather than cannibalizing them.

This is because people who view paid advertisements are more likely to remember your brand in future searches, even unconsciously.

Rand Fishkin describes this idea in this informative article. Having two ads on the same page will gradually improve your clickthrough rate by directing the searcher to your brand.

This could theoretically give your brand greater authority or even greater size than life.

Brand affinities also greatly increase the CTR of frequent visitors.

Research has shown that it is cheaper to retain an existing client than to acquire a new one.

3. Offer an awesome starting page experience

Even the most savvy paid media manager sometimes has a hard time creating a landing page that satisfies the customer and even his vision.

Content marketers are naturally great storytellers and creative about them. Leverage your creative content to create a unique landing page experience that feeds inbound tracks through your funnel.

Visitors who click on the ads are likely to investigate your website before making the conversion. Consider the journey of the buyer and the way in which the content can be applied throughout this process:

Awareness : A customer is alerted of a need or need. a particular problem (blog posts, neat content, computer graphics, videos, articles). Consideration : A client realizes a particular need and conducts research on it (white papers, testimonials, reviews, landing pages, electronic books). Decision : A customer decides to make a purchase or a conversion (tutorials, tests, product demonstrations).

Consider providing testimonials, user reviews, and links to relevant articles outside the landing page content to read before making a purchase decision.

All visitors who click on an Ad will make a purchase during that session or even that day.

Providing relevant, quality content on your site will become a valuable point of contact on your attribution path for generating conversions.

4. Searching for content information from PPC keyword data

If there is a feature already shared by your SEO campaigns and PPC campaigns these are his key words.

You can also analyze a successful ad copy and apply it to your organic content campaign.

Consider using business intent keywords in your content to promote your services / products to customers.

Brand keywords have incredible success and their CTR is much higher than other standard keywords.

Group your keyword strategy and transfer success from one campaign to the other.

Driving A / Test B to decipher the keywords that work best in each campaign.

5. Stealing as much as possible from real property SERP

Of course, having two links on the same page would increase the number of clicks on the websites.

This is particularly critical when compared to mobile screens where users tend to favor the best results and to be paid.

In addition to increasing click-through rates on both lists, having additional links increases the brand's exposure and its authority in the eyes of the researcher.

Now, if only you could get an enriched snippet

4 Action Tactics to Increase the Return on Investment of Content Marketing Through PPC Campaigns

Now that you understand the benefits of combining PPC marketing and content marketing, here are some ways to maximize that potential. ]

1. Promote your great content with Facebook ads

Use Facebook's audience information to segment your audience and target ads to new members of the public corresponding to your sector.

Optimize your most powerful content by strengthening your Facebook message. Specific Target Groups

Optimize your publication on Facebook to promote content and advertisements to two audiences:

"People who love your page and their friends" "The people you choose by targeting"

Use PPC ads to Create an audience for your content, then use 'boost post' to reach more people who may be interested in your content.

Twitter's Facebook audience and tailored audience information provides amazing remarketing tools for any advertising or promotional PPC content.

Leverage your PPC spend to develop an audience for your brand and target it with different ad campaigns based on the most shared and loved content.

2. Write clickable titles irresistibly

Use BuzzSumo to discover currently viral content in your industry.

Use these keywords and topics to create a compelling and relevant title for your ads.

] This will entice users to use the display of your ads while they usually do not use ads at the click.

Perform A / B tests on different titles targeting different niche keywords to find the ones that generate the most clicks and conversions. .

It should be noted that clicking on does not mean clickbait. For the user experience, it is always important to create relevant titles for the content itself.

3. Think Mobile-First

Almost 60% of ad clicks on all platforms come from phones and tablets.

Use images, graphics, and any type of visual content to increase your mobile conversion rate. ads.

The landing page content rules are different for mobile devices. It is important that responsive design is enabled and that content is optimized for mobile.

Some Tips:

Write short titles. Use concise paragraphs. Avoid pop-ups. Use small image sizes. Include a clear-to-action call.

4. Craft Killer ATC to Convert More Visitors

You should submit a clear call to action on your landing page, especially for paid promotional items.

To do this, use a form field on the side or even a CTA pop-up. This will help turn leads into conversions for your paid promotion campaign.

People are still wondering if a CTA should be placed above the fold or at the end of the contents.

In terms of payment I would suggest using your content to get readers' attention, then throw your CTA at the end of the landing page for more conversions.


In most digital marketing agencies, SEO, content marketing and paid media are placed in silos sharing nothing more than the water fountain.

By integrating content marketing into PPC campaigns and vice versa, you can leverage the strengths of each service to get more conversions on your site. and increase the affinity of your brand.

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