The majority of people prefer to receive business communications via email (73% according to the DMA study), which is why newsletters remain the essence of online marketing for most businesses. If done correctly, they will effectively turn subscribers into satisfied customers and provide a reliable source of revenue for your business.
This article will provide you with useful information to help you create excellent newsletters.
If you would like to first need an overview of email marketing, here is a complete article that will provide you with a context for your newsletters:
Email marketing for beginners
If you want to optimize your email campaigns for larger openings, clicks, and conversions, you'll find the following article very useful:
Best Practices for Email Marketing for 2019
What is an information bulletin?
An electronic newsletter (or electronic newsletter) is an electronic message sent to subscribers on a regular basis. The information letters are used throughout the customer journey, helping subscribers with relevant content that helps them perform the actions you want them to perform.
You can use newsletters to keep in touch with your subscribers, prospects and customers throughout the customer journey. Well-planned electronic newsletters provide subscribers with relevant information and assist them in the decision-making process. In addition, they help you achieve the goals of the company.
What is the average rate of opening newsletters and clickthrough rate?
The average results according to email marketing newsletters are as follows:
Opening rate: 20.92%
Click rate: 3.07%
Vacuum click rate: 14.65%
Keep in mind that these figures may vary depending on the type of industry in which you operate, your audience or the nature of your communication.
As a general rule, it is best to compare your results with those of other companies in the same industry. You will find these data in the report that I mentioned above.
How to create an information bulletin?
To create an effective e-newsletter, you must first consider the following factors:
Objective: What do you expect from your subscribers after receiving the newsletter?
Content: What content do they need to follow CTA?
Design: How to effectively communicate the message?
The purpose of your newsletter is the most important factor. This is simply because the purpose of the newsletter will help you choose the most compelling call to action. And I firmly believe that you should always start designing your newsletters by choosing the right CTA.
You do not need a team of graphic designers to create an exceptional electronic newsletter.
Tools such as GetResponse come with hundreds of free newsletter templates, which you can use yourself and edit as you wish.
CTA button [Use free newsletter templates]
What should I include in an information bulletin?
The basic elements of an information bulletin are as follows:
Subject line and pre-header: Subscribers read the subject line and the pre-header of your newsletter to decide whether to open it or to open it. 39; ignore.
Header: The header appears in the preview pane. Use it to present your offer or encourage subscribers to read more
Body: Make sure the content is aligned with the purpose of your newsletter
CTA: The call to action is the most important element of your e-newsletter. Make it visible and clear.
Letter Ideas with Examples
As you already know, the most important thing is to set a goal for your newsletter. This is the reason why we would like to present the ideas of the bulletin in the perspective of the objective . It's so much easier to come up with huge content ideas for newsletters once you've set the right goal.
Purpose: Product Introduction – Display (and Sell) Product
The following newsletter ideas will be useful if you want to introduce your product to your subscribers. These emails are essential during the evaluation phase, when your prospect collects information allowing him to decide whether he wants to buy your product or not.
Do not forget that it's not just about explaining what differentiates your products from those of your competitors. Often, it's about educating your prospects on the subject and helping them recognize if they need such products.
1. Announcement of a new product: Plan an email marketing campaign that will elicit a sense of anticipation among your subscribers. You can announce the key ideas of an upcoming product and use the comments in the development process.
This Texas Beard Co. electronic form uses a gif to introduce the new product. They say "a picture is worth a thousand words," I suppose that a well-thought-out gif is worth at least a few pictures.
2. Selected feature: an email focusing on a particular feature of the product, eg Newsletters Templates in GetResponse.
The main objective of this email from Fridababy is to introduce the new product. The e-mail skillfully presents the product features and encourages subscribers to shop. The design is simple. It balances product images with excellent copy and encapsulates the spirit of the brand.
3. Interview with an expert: create an email with a brief interview with the persons in charge of the product. Let them share the idea behind this. You can provide a video and an excerpt with a link to a blog post with the full transcript.
4. Ask Me Anything: You can send an email inviting your subscribers to attend an upcoming product-centric AMA session.
5. Unexpected Product Uses: shows users how to go beyond what is obvious with your product.
6. Behind the Scenes: Product development could be quite an adventure. Start creating content during the development process and use it to engage your subscribers.
7. A survey or survey: If you want to know what your subscribers think about your new or existing products, you can ask them directly by sending a survey.
8. Invitations to Special Events: Do you plan a special event where you will show the prototype of your product. Organize an exclusive email campaign inviting subscribers to participate.
9. Course on E-mail: The use of your product requires knowledge and skills. An e-mail course is a great way to educate your prospects and customers so that they can use the product to the fullest of their possibilities.
10. Case Studies: A case study presents concrete examples of your product offering a solution to a problem.
11. Customer Reviews: The opinions of other customers constitute social proof for your marketing communication. Make sure to include them in your email cycles.
12. The news of the industry: provide a broader context to the problems that your products solve with relevant news from the industry.
Objective: Generate traffic from e-mail
13. The tweet of the week: inform your subscribers of what is happening on your social networks. Show why it's worth following.
14. Contests and Gifts : Do not leave your subscribers behind, inform them of the good news of social networks.
This Crayola email form generates email traffic to engage social media. Do not forget that you can use social media to create your email list, but it might also be wise to invite your subscribers to view your social media profiles.
15. Webinars : Organize webinars related to your products. Such online events are a great way to build your email list and an opportunity to interact and gather feedback from attendees.
Objective: Increase sales
16. Promotional Email: A promotional email has always been one of the pillars of email marketing.
17. Time-limited Promo: Promotions tend to stimulate commitment. Introduce a time limit to create a sense of urgency and convince subscribers that it is now the best time to buy.
The following email from Secret Escapes features a 24-hour sale. There is a counter at the top to remind subscribers that time is running out.
18. Vacation Offer: Use the 2019 retail calendar to plan and execute high impact marketing campaigns.
The main purpose of this KIND e-mail is to use the national holiday to boost sales. The design is dominated by images of creative products. To boost sales, there is also an incentive – free shipping from a certain amount to the order.
19. Cross-selling: Use your e-commerce data to provide your customers with complementary products. Create content that explains why it's wise to buy the recommended products.
In this newsletter, Ooni uses 2 CTAs: subscribers can download a chapter from their Cooking with Fire cookbook and buy one of two ovens. The cookbook is an excellent example of complementary content that drives product sales. People who know how to make a good pizza are obviously more inclined to buy a pizza oven for the grilling season.
20. Up-sell: Explain the differences between the versions of your products and services. Show the benefits and encourage subscribers to buy the higher versions.
21. Real Time Marketing: think of ways to use a current craze to fuel your marketing. The e-mail allows you to quickly get on the bandwagon and create an information letter using the power of synergy.
The following email from Shake Shack is promoting a range of custom products designed for fans during the last season of Game of Thrones.
22. Event Announcement: Plan a series of newsletters on your next event. For example. You can introduce speakers, attendees, present the venue and organize ticket sales campaigns.
A minimalist email from the conference informing of the upcoming event.
Objective: Distribution of content
23. Blog Articles: If you use a blog, use email as your distribution platform.
24. Top lists: Depending on the number of blogs you publish, you can send an email with the list of some of the most popular blogs.
25. Roundup Bulletin: a weekly / monthly / quarterly newsletter presenting the essential facts corresponding to the needs and preferences of your subscribers.
26. Holiday Information Bulletin: You can offer holiday-related content that your subscribers will find useful.
Objective: Develop your business
27. Job Offers: Use your mailing list as a source of talent for your business. It is very likely that you will find excellent employees among the people really interested in your brand.
Ss Brewtech informs about new career opportunities through this newsletter.
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