You do not have to write a 1,000-word blog post to get the content of your next e-mail newsletter or series of automated e-mails. In fact, you do not have to write at all.
You can forget about the writer's block and try one of these 21 creative ideas. They are simple, easy and proven: professionals use them all the time!
According to a MarTech Advisor study, adding videos to your emails can increase the clickthrough rate by 300%. To put this into perspective, if you make an average of 1,000 clicks per email, adding a video would increase to 4,000.
If you create videos regularly, promote them in your emails. Fitness expert Betty Rocker shares her new and popular workout videos with email marketing.
Related: Your Guide to Brainstorming on Creative Video Ideas
2. Podcast episodes
Do you have a podcast? Add it to your next e-newsletter to increase downloads. Notice how the productivity expert, Michael Hyatt, uses a captivating storyline to present his latest podcast episode in the email below.
Did you know that subscribers can actually read and listen to your podcast episode directly from an email? With the AWeber & # 39; s Curate app, you can simply add your new episode to an information letter and the app will automatically generate the code for you.
You can see this feature in action below with the newsletter Would You Rather Newsletter, a weekly message presenting the "Would you rather …?" Scenarios.
Related: 4 simple ways podcasters can use email to increase their audience
"Appropriate quotation can inspire people to change their habits," said Zig Ziglar, author and motivational speaker.
People love inspirational or motivational quotes. We know this because we have included a quote in many of our FWD newsletters: Think, and our readers like it. And many of the most successful letters incorporate quotes to their content, such as the Finimize Financial Letter with this quote from Pearl S. Buck.
Need inspiration? Discover BrainyQuote. It's like an encyclopedia of quotes.
4. Webinars, Tutorials and Workshops
What is the first way to get people to sign up for your webinars? For us, it's the email. A single email can generate hundreds, even thousands of registrants.
Other experts also rely on e-mail. Below, Joanna Wiebe, founder of Copy Hackers, promotes her workshop with an email explaining the key benefits subscribers will receive.
Related: Not so secretive tactics to increase your email audience very quickly
5. Industry News or Updates
You are an expert in your industry, whether it's fitness, writing, nutrition, travel or business. Subscribers join your list to learn important information about your industry, such as the latest news and updates.
For example, if you're a fitness expert, it could be a brand new meta-analysis or research study that once again proves the science behind training in high intensity intervals.
Morning Brew, an informational newsletter linking the latest news from Wall St. to Silicon Valley, adds stock updates at the top of their e-mails to inform subscribers of the update in the market.
6. Instagram Articles
Your Instagram posts do not need to stay on Instagram. Reuse them in your next e-newsletter. Your message will have more visibility and you will no longer need to hope or pray that the Instagram algorithm will display it in your subscriber feeds.
Find out how marketing expert Gary Vaynerchuk is linked to one of his most popular Instagram posts in the email below.
Pro Counsel: You can use the AWeber Curate app to drag Instagram posts (or any other content!) In a few seconds into your next newsletter.
7. Live video on Facebook
If you create live videos on Facebook, promote them in your e-mail newsletters.
Other people will watch the video. (Facebook likes that.) And you can save time by reusing your social content for your e-newsletter. (You like that.)
Chalene Johnson, a fitness and productivity expert, invites thousands of people to watch her videos live on Facebook. His secret? She promotes her videos on social networks and in her electronic newsletters.
The lifetime of a Tweet is 18 minutes. Which means that your carefully crafted tweets collect spider webs after just 18 short minutes. What are the chances that your followers are actually on Twitter during this brief period? I would not bet your stuff on it.
Increase the life of your great Twitter content by talking about it in your next email newsletter.
You can even include tweets from other successful companies, such as Brass Ring Daily, a career newsletter, productivity and tips writing, which you will find below.
Related: 9 Ways to Increase Your Email List with Twitter
9. Social Campaigns
Sharing social content is not the only way to use email to increase social success. You can also encourage your subscribers to post articles about your brand on social networks. Ask them to share a story on LinkedIn, Twitter or Facebook. Or, ask them to post with a hashtag on a social platform, as does the Topdeck travel agency in this email.
10. Subscribers Information
People like to see their name illuminated. Mention subscribers in your newsletter if it's their birthday or when they take certain actions.
TheSkimm daily newsletter has millions of subscribers. Yet each newsletter always announces the birthday of its subscribers and showcases the people who accomplish great things.
Do you have beautiful or funny pictures and an audience that would like to see them? Put them in your next newsletter.
Buzzfeed publishes a weekly newsletter about cats (Sorry, dogs, there is no dog bulletin yet …). Readers send Buzzfeed photos of their cats and Buzzfeed adds them to the newsletter with a brief description.
Related: How to create amazing photos for your emails with a zero budget
12. Book Recommendations
If you like to read, this trick is for you! Recommend the good books you read to your subscribers. If the books are relevant to them, they will appreciate it. Plus, it's a simple idea of newsletter content for you.
The Brain Food Weekly Digest is an information newsletter designed to help you become a better version of yourself by sharing educational content. Shane Parrish, the creator of the newsletter, often shares what he is currently reading.
13. Questions and Answers
Do your subscribers ask you questions again and again? Answer one of these common questions in your next newsletter. This will increase commitment by making your newsletter interactive.
See how the Finimize Financial Report adds a question and answer to their email below.
14. Special Offers or Special Offers
If you have a limited time offer or if you can not miss a deal, add it to your newsletter so subscribers do not lose it.
Liberty Travel always includes holiday offers in its popular newsletter by e-mail.
Events, whether virtual or physical, require a lot of preparation and effort. Make the most of all this work and occupy more seats by promoting your next event in an email newsletter.
Nomadic Matt, a travel blogger, promotes all of his travel encounters by email.
Calling all authors! This idea is for you. Your subscribers like to read. Share news, poems or chapters from your book in your e-newsletter. This is the ideal content for your bookworm audience, and can help you increase your book sales or downloads.
The publisher Penguin Random House sends a newsletter containing a section of a new one inside. You must read the next email to continue the story, prompting subscribers to come back for more information.
Good newsletters solve the problems of their audience and answer their questions. That's why subscribers continue to open and read them.
While educational content is a great way to teach your audience, it does not really help to solve your problems. Tools, on the other hand, make it easier for them to complete tasks.
For example, we created a tool called Email Libs to help our audience write content in minutes. They only answer a few simple questions about their business and the tool generates email content.
If you know of a time-saving tool, whether you created it or not, include it in your newsletter.
In a recent TotalAnnarchy newsletter, MarketingProf's content director, Ann Handley, devotes an entire section to the useful tools she used this week.
Related: 12 Free Tools to Create Breathtaking E-mail Images
18. Plans or Stages
If your subscribers want to do something and they do not know how to do it, add a detailed plan or steps to your newsletter to tell them how to do it.
Every week, Skinnytaste's food blogger and founder, Gina Homolka, sends her subscribers a meal plan containing healthy recipes. This makes life easier for its subscribers. Instead of spending hours planning their weekly meals, they can use Gina's simple plan.
19. Questions or riddles
Asking questions in your newsletter is a great way to increase commitment. Instead of just reading your newsletter, your subscribers will interact with it.
Morning Brew often includes an anecdotal question in its newsletters. They give the answer at the bottom of the email, so subscribers must continue to read to view it.
The global online education market reached $ 255 billion in 2017 and is not slowing (according to the World Economic Forum). Millions of people buy online courses to improve their knowledge and skills.
Dreaming of creating your own free course for email subscribers? You do not need a course platform to do it. Just use e-mail.
Create a series of automated emails with one or two days of interval. Then, each email of your series can constitute 1 lesson of your course. The entire lesson can be in the email, or you can connect to a video or landing page hosting the lesson.
Talia, conversion expert and founder of GetUplift, is promoting her e-mail course as the main magnet (a.k.a gift ticket) on her e-mail registration form. Once registered, she delivers the lessons through a daily message.
4 How to Create Your First Course or Email Challenge
21. Blog posts or articles
"Wait a minute … At first you said that I did not need to write a blog!"
You do not do it. Include great blog posts and articles from other companies in your next newsletter. This is what is called curation, and it prevents people from finding good content for themselves.
Dave Pell writes NextDraft, a successful newsletter gathering thousands of subscribers. He fills each email with articles and articles from educational blogs.
The surprising part? The majority of articles are not written by Pell. They are written by other people. But they still have value for their subscribers, which is why they keep reading.
Related: 4 Email Newsletter Ideas for Bloggers
Put these ideas to the test.
These 21 ideas prove that you can add any type of content to your next newsletter, provided it is useful to your subscribers.
Now that your creativity is flourishing, it's time to try these ideas! Create a free AWeber account today and get started.