BrightLocal launches Google local algorithm tracking tool "Local RankFlux"

BrightLocal has launched a new free tool called "Local RankFlux", designed to alert marketers of the evolution of the ranking of local research in several sectors. Exclusively focused on the local algorithm of Google, it offers a follow-up on 26 verticals. Classification fluctuations of individual industries can then be compared to the overall sample. Tracking over 14,000 keywords. Local RankFlux tracks about 560 keywords per sector in 20 cities, according to BrightLocal's blog. He "places the ranking position of each company in the first 20 search results and compares this…

McDonald's latest technology initiative aims to bring a voice-based conversational order to the dining room.

McDonald's Corporation announced an agreement to acquire the voice technology provider Apprente, the company's second technology acquisition this year. In April, McDonald's purchased the Dynamic Yield technology, a customization and decision logic technology, which it plans to run in all US and Australian drive-thrus systems by the end of the year. These changes indicate that the fast food chain is ready to offer its customers a technology-driven dining experience. The Approval Team will join McDonald's Corporation as a founding member of an internal group within McDonald's Global Technology Team, named…

A script to create a Google Ads Experiments dashboard

Despite the constant addition of new automations to Google Ads, much remains to be done for humans. For example, determining the best combination of settings and automations that can yield results for a given campaign. The options that work best may differ from vertical to vertical and even account to account. That's why experimentation and testing are an essential part of a PPC rockstar's repertoire: from testing different bidding strategies to the new format of ads such as RSA's , going through the test of new methods of account structuring.…

The nofollow meta-robots also receive the processing of the indication

The meta-tag of the robots will also be treated as an indication, in accordance with the new nofollow attribute processing by Google , commented Gary Illyes, Webmaster Trends Analyst, September 11th. ] 1. There are no sponsored meta robots and ugc, it will not do anything if you add that. 2. Meta nofollow robots is now a clue, like rel-nofollow. 3. I will update the docs tonight to say it explicitly. – Gary "理" Illyes (@methode) September 12, 2019 Robots will not support new link attributes. "There are no sponsored…

Snapchat Adds DoubleVerify as Vision Measurement and Brand Security Partner

DoubleVerify, the Audience Measurement and Verification Solution, is now a Measurement Partner, Adding to the list of social media platforms used by partners with which DoubleVerify provides visibility measures. Why We Should Care DoubleVerify offers the most comprehensive measure of visibility for Snapchat campaigns, with cover for Snapchat's Filter, Objective, Video Snap and Story Ad formats. It is the only approved metric provider to measure the visibility of Snapchat Lens campaigns. The company now has measurement partnerships with Snapchat, Facebook, Instagram, YouTube and Twitter. By adding Snapchat, DoubleVerify can now…

Google now gives more preference to the original report in searches.

In recent months, Google has been deploying algorithmic updates to its ranking algorithms to give more preferences to the stories that were originally. Original reports will not only rank higher in Google Search, but soon in Google News, including Google Discover. In addition to better classifying the original reports, the reports will stay longer at the top of the newsgroup, said Richard Gingras, vice president of Google News. What has changed. Google said it has "updated the rankings" to "better recognize and bring out the original reports in Search and…

Google now gives more preference to the original report in searches.

In recent months, Google has been deploying algorithmic updates to its ranking algorithms to give more preferences to the stories that were originally. Original reports will not only rank higher in Google Search, but soon in Google News, including Google Discover. In addition to better classifying the original reports, the reports will stay longer at the top of the newsgroup, said Richard Gingras, vice president of Google News. What has changed. Google said it has "updated the rankings" to "better recognize and bring out the original reports in Search and…

The nofollow meta-robots also receive the processing of the indication

The meta-tag of the robots will also be treated as an indication, in accordance with the new nofollow attribute processing by Google , commented Gary Illyes, Webmaster Trends Analyst, September 11th. ] 1. There are no sponsored meta robots and ugc, it will not do anything if you add that. 2. Meta nofollow robots is now a clue, like rel-nofollow. 3. I will update the docs tonight to say it explicitly. – Gary "理" Illyes (@methode) September 12, 2019 Robots will not support new link attributes. "There are no sponsored…

Short term: Google assigns an extension to accelerated ad serving

Google warned advertisers that the expedited release option would go away last month. The accelerated Google Ads option will be available a little longer, Google announced. Wednesday. The end was supposed to arrive before October 1st, as indicated by the screen capture warning below, but this option will disappear as of October 7th. The campaigns will be automatically switched. Why We Should Care [1945 If you missed the news last month, Google announced that it would remove the expedited broadcast option of ads being shown in Google Ads campaigns. Standard…

What video marketers can learn from the 7 Emmy-nominated commercials

While most people sit down to watch the Primetime Emmys on September 22, they might want their shows or their actors win the coveted prize. But, as a marketing blogger, one of the categories I will be paying attention to this year is "Outstanding Commercial". Although these ads are almost always of high quality and require a large budget, they still use basic marketing tactics, such as storytelling and human emotions, to successfully build brand awareness. These are tactics that no matter what brand, big or small, can use. As…