How Recent Google Changes Affect Higher Education Websites

The last five years have been marked by constant shifts in Google's ranking formula. It's hard to follow and universities are often behind research competition. Sixty-seven percent of Internet users use search engines as their primary source of information for higher education institutions. With the exception of a few traditional schools such as Pennsylvania State University and Gonzaga University, Ken Lyons of WordStream claims that most schools are losing their online visibility compared to other schools. other websites. "What I found completely confusing, is how most college websites are outclassed…

If you want to be agile, you may need to change the culture of your business

If you want to get into the agile marketing movement, it's great! But before you know it, know that your corporate culture may need a thorough overhaul before you can reap the benefits. Before undertaking an agile transformation, you must be culturally ready to adopt a new way of working. Adapting agile practices at the team level can lead to improvements and process efficiencies, but agility is not just about worker bees – it is about organizational change. If you are a small marketing group with just a handful It…

Wanted: Session Ideas for SMX West

We would like your contributions to help us plan our next SMX West Conference, to be held February 19-21, 2019 in San Jose. In particular, we would love to hear from you if you have a great session idea that you think should be on the agenda. And if you want to speak at the show, the best way to improve your chances of being chosen is to get involved at this point by suggesting a great idea that really catches our attention. This year, we are adding both breadth…

How Recent Google Changes Affect Higher Education Websites

The last five years have been marked by constant shifts in Google's ranking formula. It's hard to follow and universities are often behind research competition. Sixty-seven percent of Internet users use search engines as their primary source of information for higher education institutions. With the exception of a few traditional schools such as Pennsylvania State University and Gonzaga University, Ken Lyons of WordStream claims that most schools are losing their online visibility compared to other schools. other websites. "What I found completely confusing, is how most college websites are outclassed…

Adobe adds Customer Journey Analytics, designed to be accessible to all marketers

Adobe has released Customer Journey Analytics as part of its Adobe Analytics platform. The new analytics offer is based on the Adobe Experience Platform and is presented as an interactive and easy-to-use analysis interface that allows "anyone in a business" to work with data, not just data. data scientists. In the beginning, the team developed the Customer Journey Analytics interface with indications from Photoshop, "says Nate Smith, Product Marketing Manager for Adobe Analytics," Both are rooted in the concept of layers … In Customer Journey Analytics, layers are sets of…

Compare 19 Best SEO Tools and Platforms

Over the years, the Google Search Engine Results (SERP) page has grown from 10 simple blue links to a more dynamic view with sponsored ads at the top of the page, and more. 20 other elements SERP. While this makes Google's SERP more user-friendly and friendly to advertisers, it means that the best organic search results appear at the bottom of the page and that SEO marketers must redouble their efforts to make their content visible. Marketers now use a form of SEO tool, whether free or paid, to analyze…

Facebook gives creators new ways to create audiences via stories, more features of monetization

Facebook announced Tuesday that it was testing a number of new features for creators and developers. public figures on the platform. Among the new features, there is a Collaborative Stories feature that allows multiple personalities to publish in a single Facebook story. Facebook also offers creators new ways to communicate with their fans and increases opportunities for monetization. Collaborative Stories. The Facebook Collaborative Stories feature is designed to help creators increase their visibility on the platform and increase their audience. Several artists who performed at the Tomorrowland Music Festival had…

Optimize for the conversion value with eCPC in Google ads

Google expands the optimization of the manual CPC bid conversion value when you opted for the Enhanced CPC (eCPC). Scott Clark of BuzzMaven in Lexington, Kentucky was among those who had noticed the new option in Google ads. Why We Should Care Google has deployed its smart bid strategy to maximize the conversion value for search campaigns late last month. This option aims to optimize the largest conversion value (cart value or value that you have applied to your conversion actions) while spending your full daily budget. The option of…

HomePod M.I.A. among Apple's announcements

On Tuesday, Apple held its annual hardware talk to introduce the company's new device offerings, including the iPhone. Advertisements included new iPhones, new Apple watches, an aggressive new iPad, and Apple Arcade subscription services and rival Netflix, Apple TV +. Missing smart speaker. Blatantly absent: a refreshed HomePod or smart screen or a cheaper smart speaker. And, unless I miss it completely, there was no mention of Siri other than a brief appearance in the opening video of the keynote. Unlike the eve of Apple's keynote, Google has launched its…