Watch MarTech for free … see what you get!

You have probably already heard of MarTech's incredible program, which will be held September 16-18 in Boston. If you have not already viewed it, take a look at my great insight – over 75 presentations, over 80 top industry experts and leading brand practitioners, more than 70 vendors, exclusive networking events and more. the show certainly has a lot in common … but we know that not everyone has the same goals or the same means to assist. That's why we designed the free Expo + pass. If you have…

How to get the most out of a marketing conference

In recent years, as an evangelist in digital marketing for a customer experience management company, I'm I had the opportunity to attend dozens of marketing and technology conferences each year. . As a lecturer, I attended most of these lectures and I made a point of trying to learn something new every time I spent in a conference room. That said, as Scott Brinker said when he spoke about his experience at MarTech conferences, it's "… always a whirlwind of ideas and ideas. It usually takes me a few weeks…

Check out SMX East's SEO and SEM Sessions

Serious marketers like you know that in a constantly changing industry, it's critical to re-evaluate what's new, what's new, and what's next … The most recent penalties with Google and Bing What is the importance of page speed? Should voice research be a priority for your company? Do you know how to take advantage of new e-commerce platforms such as Amazon Advertising? What about offline conversion tracking? … the list goes on. Get answers to your burning questions about SEO and SEO and learn how to navigate the latest search…

Yesterday, the US Ninth Circuit Court of Appeals ruled (.pdf) in favor of the data analysis company HiQ Labs, which was retrieving data. and building products from LinkedIn public profiles. This is a case that has many implications – and can still be appealed. 19459003 19459002 CFAA and anti-piracy rules. LinkedIn has tried to stop HiQ using, among other things, the Computer Fraud and Abuse Act (CFAA), a federal law on cybersecurity and the fight against piracy. In simple terms, the CFAA states that a computer can not be accessed…

Content accuracy is not a ranking factor

Google's systems can not verify its accuracy; According to Google Research Manager Danny Sullivan, in a tweet posted from his personal account on September 9, Danny Sullivan, head of Google research, said the site was based on signals that he said conformed to the "relevance of the subject and authority". conversation. Here is the tweet and the question that aroused it. This is not a popularity contest. When Bill Slawski, director of research on SEO at Go Fish Digital, quoted Google's own explanation of how search algorithms work, interpreting them…

Content accuracy is not a ranking factor

Google's systems can not verify its accuracy; According to Google Research Manager Danny Sullivan, in a tweet posted from his personal account on September 9, Danny Sullivan, head of Google research, said the site was based on signals that he said conformed to the "relevance of the subject and authority". conversation. Here is the tweet and the question that aroused it. This is not a popularity contest. When Bill Slawski, director of research on SEO at Go Fish Digital, quoted Google's own explanation of how search algorithms work, interpreting them…

Facebook has terminated its ability to register, connect to applications using only a phone number or email

The Facebook account kit for application developers is obsolete in March 2020. Facebook terminates its account function, following year, a feature that developers could integrate into their applications to allow users to register and to log in using either their phone number or their email address, without the need to enter a password. Access to the account kit is over for new applications. September 9th. For developers who have already integrated the Account Kit into their existing applications, the feature will cease to exist on March 9, 2020. All application…

SMX overtime: your questions about Google penalties and their impact on websites have been answered

Being an international speaker has a great advantage: it is possible to discuss SEO with many professionals from the world. SEO. During many conversations I had at SMX London, some topics and questions appeared more frequently. Many people are interested in link issues and want to better understand Google's penalties. Here are the questions posed during and after my presentation of Google Penalties at SMX London, as well as my recommendations based on seven years of work at Google Search and seven years as a SEO technical consultant. Backlinks, penalties…

SMX overtime: your questions about Google penalties and their impact on websites have been answered

Being an international speaker has a great advantage: it is possible to discuss SEO with many professionals from the world. SEO. During many conversations I had at SMX London, some topics and questions appeared more frequently. Many people are interested in link issues and want to better understand Google's penalties. Here are the questions posed during and after my presentation of Google Penalties at SMX London, as well as my recommendations based on seven years of work at Google Search and seven years as a SEO technical consultant. Backlinks, penalties…

Do you make these mistakes with your metrics? Here's how to avoid them

As a marketer, you are well aware of the importance of monitoring the performance of your website. That's why Google Analytics and Adobe Analytics are so prevalent and now an integral part of understanding the health of any online business. The widespread adoption of data analytics and Google and Adobe's easy-to-use reporting interfaces have enabled marketers to become familiar with the data and to be able to interpret site performance. Web with the help of common indicators. However, while many of these metrics seem simple, some of the more used…