Attorneys General of 50 states join Google's antitrust investigation

Highly anticipated, now official. State Attorneys General have launched official investigations on Google and Facebook. Texas Attorney General Ken Paxton will investigate Google's alleged anti-competitive behavior. New York Attorney General Letitia James is conducting another multi-site survey on Facebook separately. The latter was announced last week. The 50 American states are piling up. Google's investigation, made official today, is supported by the 50 state attorneys general – all states. Facebook's investigation has so far been supported by Colorado, Florida, Iowa, Nebraska, North Carolina, Ohio, Tennessee and the District of Columbia.…

Attorneys General of 50 states join Google's antitrust investigation

Highly anticipated, now official. State Attorneys General have launched official investigations on Google and Facebook. Texas Attorney General Ken Paxton will investigate Google's alleged anti-competitive behavior. New York Attorney General Letitia James is conducting another multi-site survey on Facebook separately. The latter was announced last week. The 50 American states are piling up. Google's investigation, made official today, is supported by the 50 state attorneys general – all states. Facebook's investigation has so far been supported by Colorado, Florida, Iowa, Nebraska, North Carolina, Ohio, Tennessee and the District of Columbia.…

How to host a Twitter chat that connects with your audience

A Twitter chat, or TweetChat, is a virtual meeting or gathering of people on Twitter to discuss a common topic. Companies like Cisco and FedEx have hosted their own TweetChats to engage their audiences on a more personal level. This is an excellent inbound marketing tactic for your social media strategy. What is a Twitter chat? In a Twitter chat, a moderator will ask a Twitter audience about a news story or encourage them to answer questions on Twitter. Once the host receives the answers, he tweeted in response to…

Testing Your Email Marketing to Improve Your Deliverability

Martech is constantly evolving, and so is one of the oldest martech applications of our games. tools – email marketing. Many organizations view e-mail as a static marketing technology and leave messaging providers with deliverability, but marketing in the managed inbox must be an ongoing and active process. The term "managed inbox" applies to email inboxes that use filtering systems and algorithms to prioritize incoming e-mail messages to the end-user. Ignoring the deliverability of emails could have catastrophic results for your brand – like being blacklisted by leading inbox providers…

How to use CX-led architecture to transform your business

We went from "marketing to customers" to becoming "customer-centric" to "customer experience (CX)". The current CX terminology reflects the fact that we now recognize that it's not good to just sell to customers or take them into account after the organization has put in place a fairly firm plan. The whole concept was reversed, starting with the client and his world from the beginning, and every aspect of their journey afterwards, both in the virtual world and in the physical world. We use technology to improve every step, from end…

It's Time to Restore Identity and Confidence in Digital Communications

Long ago, when the Internet was young and early surfers used 3600 baud modems to launch via copper in the cybervers focused on Netscape. Trust and identity were not really as important as they are today. Flash Forward to Today: Identity and Reputation play a vital role in restoring trust in digital communications. The people who call us or send us an email and their credibility (that the caller or the sender is somebody who is sufficiently credible and deserves that the recipient has the time to answer) are key…

Creating an omni-channel experience for B2C brands

Life is not fair for mainstream brands. Your customer experience (or "CX") – from your web, mobile, brick and mortar … through your marketing, sales, support and store teams … including your emails, SMS and social communications, compared to businesses with a lot more resources than you probably have. Much more. Brands like Marriott, Walmart, Audi or ESPN. But here's the good news: creating an omni-channel customer experience is not the insurmountable mountain that some describe as such. Read this Mautic eBook to learn: ] The 5 features that today's…

Apple accused of favoring its own properties in the results of the App Store

Most of our time devoted to digital media is now devoted to mobile devices, and most with a few d & # 39; applications. Searching in the Apple App Store is the most common way for iPhone owners to discover and download new apps. The NY Times and the WSJ both find a "research bias". Apple has helped developers earn billions of dollars but has also been accused of promoting its own applications in search results at the expense of its competitors. An analysis of the New York Times (conducted…

Now You Can Easily Find Negative Keyword Conflicts in Microsoft Advertising Shopping Campaigns

Negative keywords are a key part of effectively managing Shopping campaigns to ensure the right sales products appear in the right queries. The process can escape you however. An inadvertent blockage may occur. What's new? On Monday, Microsoft Advertising released a new negative keyword conflict report in the Web interface to address this problem. The default columns selected in the new product negative keyword conflict report in Microsoft Advertising. find it in the Product Ads section under the Reports tab. The screen capture above shows the default columns selected for…

Social Breaking News: Facebook's Face Recognition Framework, YouTube's Latest Safety Efforts, The NFL on Tik Tok

This Collection of Social Media Marketing and ads is a compilation of last week's memories of our daily Marketing Land Information Bulletin. Click here to subscribe and receive more news of the same kind in your inbox every morning. The Facebook tag suggestion was replaced by a facial recognition setting. Earlier this week, Facebook announced that anyone who discovered Facebook or had already turned on the "tag suggestions" feature (a feature that allows Facebook to suggest which friends to tag with photos) will now have the recognition setting face. "Our…