This is an open platform world. The growing ecosystem of HubSpot applications helps you thrive.

At INBOUND this week, more than 24,000 people came together to learn how to deliver a great customer experience in today's digital environment. How to coordinate your company's marketing, sales and service teams to attract, engage and delight your audience? How do you accelerate this virtuous circle of word-of-mouth, or the keyboard, as the case may be, to win more customers and make them happier?

MarTech starts in 2 weeks … will we see you there?

In two weeks, 1,400 leading marketers, like you, will attend MarTech®, September 16-18, in Boston. This is your chance to … Discover practical tactics and proven strategies to overcome delicate marketing challenges, ranging from managing the results of your martech stack to building a powerful marketing team ] Discover Time-Saving Tools from more than 70 vendors, from automation to analysis Connect to the martech community at many setting-up events Network, from ultrafast networking to the AI ​​connection with MarTech Connect An All Access The Pass unlocks all the experience of…

A complaint alleges that Google bypasses the GDPR with the sharing of personal data RTB

A year ago, the policy manager of Brave, Johnny Ryan, had filed a complaint against Google to the Commission Irish Data Protection (DPC). The complaint alleged that Google's programming platform, Authorized Buyers (formerly known as DoubleClick Ad Exchange), was inappropriately and routinely exposing personal data in violation of the EU's general data protection regulations. The complaint is not simply about Google, but an indictment of the entire RTB / programmatic ecosystem as it is currently operated in Europe. Alleged solution of the GDPR. The new evidence presented by Brave to…

Disruptive Experience: A New Generation of Growing Leaders

This year I did a lot of research and thought on how consumer behavior has changed and how companies can take advantage of these changes to grow better and faster. So often, radical changes in business strategy begin with subtle changes in our own lives. To explain what I mean, let me tell you about a typical night in my house. HubSpot respects dogs, so every day I bring my dog ​​Romeo back to the office, and at the end of the day we go home together Lyft . At…

We've verified Google Ad's recommendations: What we've learned will surprise you

Google has rolled out its "Recommendations" page, formerly known as "Opportunities", in 2018. This page features a score of 39, optimization, which measures Ad count is set to perform. The higher the score, the fewer Google recommendations. It may seem interesting to implement Google's recommendations, given the huge amount of data on the search behavior of the search giant. But often, these recommendations do not take into account the unique business objectives of retailers. In some cases, the advice could increase costs or disrupt a sophisticated strategy. My fellow analysts…

Microsoft introduces XLOOKUP into Excel – and this is a big problem for data reporting

For those working in ad operations and PPC, the VLOOKUP function (and its horizontal counterpart) is a proven data manipulation staple in Excel. After more than 34 years of experience in finding the cornerstone, VLOOKUP gives way to a new successor. Microsoft announced the launch of XLOOKUP, a powerful new feature designed to address many of the known limitations of VLOOKUP. . For advertisers and marketers, this means more efficient reports and less time spent performing circumvention functions. Operation The XLOOKUP function allows you to search for sheets both vertically…

Google selects canonical URLs based on your site and user preferences

Google may select a canonical URL based on perceived preferences of your site and the URL that is more useful for the user, explained John Mueller, webmaster trends analyst on September 9 edition of #AskGoogleWebmasters. The question. "You can indicate your preference to Google with the help of these techniques, but Google may choose a different page in the same way as you, for different reasons. So, what are the reasons? Thank you! "Asked @ uale75 via Twitter. The answer. Before addressing this issue, Mueller has contextualized it by providing…

Google selects canonical URLs based on your site and user preferences

Google may select a canonical URL based on perceived preferences of your site and the URL that is more useful for the user, explained John Mueller, webmaster trends analyst on September 9 edition of #AskGoogleWebmasters. The question. "You can indicate your preference to Google with the help of these techniques, but Google may choose a different page in the same way as you, for different reasons. So, what are the reasons? Thank you! "Asked @ uale75 via Twitter. The answer. Before addressing this issue, Mueller has contextualized it by providing…

Heads of state prepare to announce an antitrust investigation against Google, potentially other people

A future investigation involving more than 20 state attorneys general puts additional legal pressure on Google and potentially on other technology companies. The Department of Justice, the Senate and the antitrust subcommittees of the House now informally ask Google. This is in addition to other ongoing investigations in Europe. Similarly, Facebook, Apple and Amazon are also being reviewed by Congress and the Federal Trade Commission or Justice for potential anticompetitive behavior. A major escalation & # 39; Characterized as "a major escalation of US regulators' efforts to investigate the largest…

YouTube Settlement with FTC Includes $ 170 Million in Monetary Content Amendments for Children

YouTube Signs Agreement with Federal Trade Commission and New Attorney General York for alleged violation of the Children's Online Privacy Protection Act (COPPA), according to CNBC. The deal includes a combined fine of $ 170 million – $ 136 million to the FTC and $ 34 million to the New York Attorney General – and requires the collection of change data by YouTube on the content intended for children on the platform. extremely serious. The company used nursery rhymes, cartoons and other content specifically designed for children on selected YouTube…